Sweetgreen

Sweetgreen is an American fast food restaurant chain which serves garden salads and frozen yogurt. It was founded in August 2007 by Nicolas Jammet, Nathaniel Ru, and Jonathan Neman, three months after they graduated from Georgetown University's undergraduate business school.[1] As of July 2014, it had 27 stores clustered in the East Coast cities of Boston, New York, Philadelphia, and Washington.[2]

It raised its initial $375,000 of startup funding from investors including the three founders' parents, Joe Bastianich, Seth Goldman, and Washington's Latino Economic Development Center.[1][3] In 2013, it accepted a $22 million investment from Revolution Growth, a venture capital fund founded by Steve Case.[4]

References

  1. ↑ 1.0 1.1 Witchel, Alex (27 June 2013). "Inheriting the restaurant gene". The New York Times. Retrieved 16 November 2014.
  2. ↑ Moskin, Julia (25 July 2014). "Hold the Regret? Fast Food Seeks Virtuous Side". The New York Times. Retrieved 16 November 2014.
  3. ↑ Bhattarai, Abha (16 June 2013). "From salad shop to music festival, Sweetgreen branches out". The Washington Post. Retrieved 16 November 2014.
  4. ↑ Alden, William (4 December 2014). "Revolution Fund Invests in Sweetgreen Salad Chain". The New York Times. Retrieved 16 November 2014.