Swanepoel Power 200

Swanepoel POWER 200: The Most Powerful People in Residential Real Estate

The cover of the 2013 edition.
Author	Stefan Swanepoel
Country	United States
Language	English
Published	2014 (RealSure, Inc.)
Media type	Print and online

The Swanepoel Power 200 (SP200) is an annual list of the 200 most powerful people in residential real estate in northern America (United States and Canada).^[1] The list is described as the most comprehensive list of influential CEOs, thought leaders and senior executives in the residential real estate business.^[2][3]

Origin and Methodology

Researched and published under the guidance of respected trends analyst and best-selling author,^[4] Stefan Swanepoel.^[5] He has penned more than 25 books and reports.^[6] His books have been listed on the New York Times^[7] and Wall Street Journal^[8] bestseller lists. Swanepoel is widely acknowledged as the leading researcher on real estate trends^[9] and is author of the annual Swanepoel Trends Report that has been published annually since 2006.^[10] It is this 30,000-foot purview and in-depth 20-year industry research that brings validity to the list. The executive editor on the SP200 is Rob Hahn.

The rankings are based on multiple criteria^[11] taking into account attributes such as the individual’s personal influence, his/her tenure in the industry, the office he or she holds, the decision-making power of said office, the financial resources of the company or organization, the company or organization’s significance and contribution to the industry, the company’s geographic reach, and his or her recent activities, growth, and potential.^[12][13] The list^[14] stands as a milestone analysis of the multidisciplinary residential real estate industry and is released annual in January in print and online at www.sp200.com.

Categories

Individuals recognized fall in one of many categories including:

• Corporate Executives
• Brokerage Executives
• Technology Executives
• Organized Real Estate Executives
• Industry Thought Leaders
• Outside Powers
• Social Influencers

Rankings 2013/14

Richard A. Smith, chairman, chief executive officer and president of Realogy Holdings Corp. (NYSE: RLGY), was named as the Most Powerful Person in Residential Real Estate Brokerage for 2013/14.^[15] In October 2012 Smith led Realogy to the second largest initial public offerings of the year behind Facebook. Realogy owns half of the top 10 brands in the industry: Coldwell Banker, Century 21 Real Estate, Sotheby’s International Realty, ERA and Better Homes and Gardens Realty. With approximately 13,600 franchised and company-owned offices and over 240,000 brokers and agents worldwide, Realogy touches one out of every four home sales in America. Ranked second was Ron J. Peltier,^[16] the man atop the HomeServices of America (a Berkshire Hathaway company) conglomerate. According to the Forbes Global 2000 list and formula^[17] Berkshire Hathaway^[18] is the ninth largest public company in the world. Spencer Rascoff, CEO of Zillow (NASDAQ: Z), one of the 1,000 largest websites in the world and with over 50 million unique visits per month, also the largest real estate website in the world, was listed third on the SP200. Zillow also powers the AOL Real Estate’s home search.

Rankings 2014/15

Richard A. Smith, chairman, chief executive officer and president of Realogy Holdings Corp. (NYSE: RLGY), was again named as The Most Powerful Person in Residential Real Estate for the second consecutive year^[19] with Spencer Rascoff, CEO, of the Zillow, rising one place to second^[20] The top 5 states represents 48% of all leaders with California representing 21%, Texas 8%, New Jersey 6.5%, Illinois 6% and Washington 6% of the SP200. The Top 200 executives were represented as follows: Brokerage 48%, Corporate 16%, Tech 14%, Organized Real Estate 13.5% and Thought Leaders 8.5%. A total of 33 Realogy executives^[21] and independent franchisees affiliated with Realogy's brands were recognized.^[22]

Outside Influencers

People in this category include those exceptionally powerful and high profile leaders who - through the position of office they hold or through their election to public office, or through ownership - have significant influence and impact on the residential real estate brokerage industry, but do not truly operate in, nor derive his or her primary source of income from, the residential real estate industry.

A section from the 2014/15 list include:

• Julian Castro – Secretary of the Department of Housing and Urban Development
• Richard Cordray – Director of the Consumer Financial Protection Bureau
• Mike Crapo – United States Senator
• Jack Lew – United States Secretary of the Treasury
• Randy Neugebauer – U.S. Representative for Texas's 19th congressional district
• Stephen Poloz – Governor of the Bank of Canada
• Mel Watt – Director of the Federal Housing Finance Agency
• Janet Yellen - Chairman of the Board of Governors of the Federal Reserve System

External links

• Official SP200 website
• Author Stefan Swanepoel website

References