Svoy

Svoy
ShapeShifter Lab, NYC, 07.09.14
Background information
Birth name	Mikhail Tarasov
Also known as	Misha Tarasov; Svoy
Born	(1980-03-18) March 18, 1980
Origin	Vladivostok, Russian Federation
Genres	Electronica[1] Alternative Pop Indie Rock Ambient Experimental
Occupation(s)	Music Producer Singer Songwriter Keyboardist Pianist Visual Artist
Instruments	Vocals Piano Electronic Keyboard Digital Audio Workstation
Years active	2005–present
Labels	Universal Music Group Songs of Universal Rendezvous Entertainment Mack Avenue Records P-Vine Records Thistime Records
Associated acts	Adam Levy Kenny Garrett Meshell Ndegeocello Ilya Lagutenko Mumiy Troll
Website	Official website
Notable instruments
Yamaha MOTIF series

Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is a producer/writer/artist for Universal Music Group^[2] and a Billboard-charting multi-Independent Music Award winner^[3][4] in the genre of pop/electronica. He has three self-produced albums released via Mack Avenue Records/Sony Music Entertainment,^[5] P-Vine Records/Blues Interactions^[6] and Thistime Records,^[7] respectively.

Svoy Logo
by Kevin Reagan

In 2009, his single "Beautiful Thing" reached #69 on the Billboard Japan Hot TOP 100 Airplay and #82 on Billboard Japan Hot 100 Singles^[8] chart. Besides remaining in top 40 and 100 airplay charts of numerous major Japanese radio networks for over 8 weeks, the song peaked at #3 on Alpha Station FM Kyoto 89.4's TOP 40 Overseas Chart.^[9] Also in 2009, Svoy's album Automatons reached #100 on the Billboard Japan Top Independent Albums and Singles chart.

In 2011, Automatons and its title track were nominated for Best Dance/Electronica Album and Best Dance/Electronica Song at The 10th Independent Music Awards,^[10] and won in the latter category.^[3] He won the 10th IMA's Vox Populi in both categories.^[4] 10th Independent Music Awards judging panel included Seal, Fall Out Boy, Portishead, McCoy Tyner, Counting Crows, Aerosmith, Ozzy Osbourne, Suzanne Vega, Jesse Harris, Tom Waits, Aimee Mann, Jonatha Brooke among other artists and music industry professionals.^[11]

In 2004, Svoy won the BMI John Lennon Award for songwriters and received the award from Yoko Ono.

In 2002, he won BMI Pete Carpenter Fellowship for film composers, that led to studying with Mike Post and Atli Orvarsson for one month at Post's studio in Los Angeles.

CBGB, NYC, 04.22.06

Over the course of his career, Svoy has collaborated with Kenny Garrett, Meshell Ndegeocello, Claudia Acuna, Raul Midon, Adam Levy and Ilya Lagutenko, among other artists. Svoy is a Yamaha Digital Artist,^[12] a Berklee College of Music and Gnessin Russian Academy of Music scholarship recipient/graduate.

New York music critics Jack Rabid of The Big Takeover Magazine and Jesse Seilhan of TheCelebrityCafe.com describe Svoy as a "...Robot-driven repetitive-trance big-dance-rhythm cold synth-pop modern-chart soul futuristic electro-disco techno meister" and an artist who "...Is not afraid to explore" with Tower Records Japan dubbing him "...Electropop prince". Svoy resides in New York City.

Discography

Solo Albums

EPs

Compilations

Singles

Collaborations

Awards & Nominations

References

External links

• Official MySpace
• Official Website
• Svoy on VH1
• Svoy on MTV
• Svoy on MTVU
• Svoy on AOL Music
• Svoy on Artist Direct
• Svoy Gajoob Magazine Interview
• Svoy Interview on IndependentMusicAwards.com