Sustainable fashion

Organic cotton yarn

Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility.

Origin and purpose

Sustainable fashion is part of the larger trend of sustainable design where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its "carbon footprint". According to the May 2007 Vogue, sustainable fashion appears not to be a short-term trend but one which could last multiple seasons.[1] While environmentalism used to manifest itself in the fashion world through a donation of percentage of sales of a product to a charitable cause, fashion designers are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials and socially responsible methods of production.

According to Earth Pledge, a non-profit organization (NPO) committed to promoting and supporting sustainable development, "At least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world's pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment's carbon footprint will occur after it is purchased."[2]

Materials

There are many factors when considering the sustainability of a material. The renewability and source of a fiber, the process of how a raw fiber is turned into a textile, the working conditions of the people producing the materials, and the material's total carbon footprint.

Natural fibres

Natural Fibres are fibres which are found in nature and are not petroleum-based. Natural fibres can be categorized into two main groups, cellulose or plant fibre and protein or animal fibre.

Cellulose

Cotton is one of the most widely grown and chemical-intensive crops in the world.[3] Conventionally grown cotton uses approximately 25% of the worlds insecticides and more than 10% of the worlds pesticides.[4] Other cellulose fibers include: Jute, Flax, Hemp, Ramie, Abaca, Bamboo (used for viscose), Soy, Corn, Banana, Pineapple, Beechwood (used for rayon).

Protein

Wool, Silk, Angora, Camel, Alpaca, Llama, Vicuna, Cashmere, Mohair

Manufactured

from natural materials: Lyocell,e- Polylactic acid or PLA (Corn Polymer)

Recycled fibers

Recycled or reclaimed fibers are made from scraps of fabrics collected from clothing factories, which are processed back into short fibers for spinning into a new yarn.[5] There are only a few facilities globally that are able to process the clippings and variations range from a blend of recycled cotton fibers+added rePET yarns for strength to recycled cotton fibres+virgin acrylic fibers which are added for color consistency and strength.

Designers

The Golden Book Gown made of recycled book pages.

Designers say that they are trying to incorporate these sustainable practices into modern clothing, rather than producing "hippie clothes."[1] Due to the efforts taken to minimize harm in the growth, manufacturing, and shipping of the products, sustainable fashion is typically more expensive than clothing produced by conventional methods.[1]

Celebrities, models, and designers such as Lucy Tammam, Stella McCartney, Frock Los Angeles, Amour Vert, Edun, Stewart+Brown, Shalom Harlow and Summer Rayne Oakes have recently drawn attention to socially conscious and environmentally friendly fashion. Portland Fashion Week, which has featured sustainable designers and apparel since 2005, has also attracted international press for its efforts to sustainably produce a fashion week that showcases 100% eco-friendly designs.[6]

In Europe renowned trademarks are Re-Bello from Italy, Armedangels from Cologne, Germany, Ajna-Organic fashion from Germany, Nudie Jeans from Sweden, Pelechecoco From Denmark, KamiOrganic from Paris, Green Shirts from Germany, Pants to Poverty or Po-Zu shoes from London, room to roam (reversible clothes) from Munich, Royal Blush accessories from Switzerland, Wabi Sabi Eco Fashion Concept from Spain or the Bio Shirt Company Berlin.

In Costa Rica and Italy, Generation Pacifique is an active player in a new holistic movement aimed to raise human consciousness and eco-conscious clothing.

A new interesting part of sustainable fashion is the so-called prison couture.[7] The first Eastern European prisoners are designing sustainable prison fashion in Latvia and Estonia under the Heavy Eco label.[8]

Considered the Prince Charming of green designers, Ryan Jude Novelline created a ballroom gown constructed entirely from the pages of recycled and discarded children's books known as The Golden Book Gown that "prove[d] that green fashion can provide as rich a fantasia as can be imagined.”[9][10]

Eco-couture designer Lucy Tammam uses Eri silk (ahimsa/peace silk) and organic cotton to create her eco friendly couture evening and bridal wear collections.[11][12]

Other sustainable clothing and footwear labels include Elena Garcia, Nancy Dee, By Stamo, Outsider Fashion, Beyond Skin and Hetty Rose.[13][14][15][16][17]

The sustainable fashion movement has begun to make significant in-roads in the bedding segment of the home fashion category. Brands such as Boll & Branch make all of their products from organic cotton and have been certified by Fair Trade USA.[18][19]

Organizations

There are some organizations working to increase opportunities for sustainable designers and increase the visibility of the movement. The National Association of Sustainable Fashion Designers is one of those organizations. Its purpose is to assist entrepreneurs with growing fashion related businesses that create social change and respect the environment. Sustainable Designers provides specialized triple bottom line education, training, and access to tools and industry resources that advance creative, innovative and high impact businesses. The organization’s mission is to create social change through design and fashion related businesses by providing education, training and programs that are transformative to the industry and to cultivate collaboration, sustainability and economic growth. Red Carpet Green Dress[20] is a global initiative[21] showcasing sustainable fashion on the red carpet at the Oscars, founded by Suzy Amis Cameron.[22][23] Talent supporting the project includes Naomie Harris, Missi Pyle, Kellan Lutz and Olga Kurylenko. Undress Brisbane is an Australian fashion show that sheds light on sustainable designers in Australia.

Eco Age, a consultancy company specializing in enabling businesses to achieve growth and add value through sustainability is one of the most recognizable organizations that promote sustainable fashion. Its creative director, Livia Firth, is also the founder of the Green Carpet Challenge which aims to promote ethically made outfits from fashion designers.[24][25][26]

A not for profit platform Ecoluxe London supports luxury with ethos through hosting a biannual exhibition during London Fashion Week and showcasing eco-sustainable and ethical designers.[13][27]

The Ethical Fashion Initiative, a flagship programme of the International Trade Centre, a joint agency of the United Nations and World Trade Organization, enables artisans living in urban and rural poverty to connect with the global fashion chain.[28][29] The Initiative also works with the rising generation of fashion talent from Africa, encouraging the forging sustainable and fulfilling creative collaborations with artisans on the continent.[30][31] The Ethical Fashion Initiative is headed by Simone Cipriani.

Controversy

Though all cotton has a large carbon footprint for its cultivation and production, organic cotton is considered a more sustainable choice for fabric, as it is completely free of destructive toxic pesticides and chemical fertilizers. Many designers have begun experimenting with bamboo fibre, which absorbs greenhouse gases during its life cycle and grows quickly and plentifully without pesticides.[32] Even with this, bamboo fabric can cause environmental harm in production due to the chemicals used to create a soft viscose from hard bamboo.[33] Some believe hemp is one of the best choice for eco fabrics due to its ease of growth, though it remains illegal to grow in some countries. These facts regarding production of new materials make recycled, reclaimed, surplus, and vintage fabric arguably the most sustainable choice, as the raw material requires no agriculture and no manufacturing to produce.

Recently, another alternative to sustainable fashion has emerged that uses synthetic fibers with a process called AirDye technology that eliminates all water from the dyeing and printing process. While critics still point to the chemicals used in making synthetic materials, this method significantly reduces water consumption and pollution, while cotton (organic or not) uses a tremendous amount of water during the growth and dyeing phases.

Future of fashion sustainability

On May 3, 2012, the world's largest summit on Fashion Sustainability was held in Copenhagen, gathering more than 1,000 key stakeholders in the industry to discuss the importance of making the fashion industry sustainable. Copenhagen Fashion Summit has since then gathered thousands of people from the Fashion industry in their effort to create a movement within the industry.[34]

In July 2012, the Sustainable Apparel Coalition launched the Higg Index, a self-assessment standard designed to measure and promote sustainable supply chains in the apparel and footwear industries.[35][36] Founded in 2011, the Sustainable Apparel Coalition is a nonprofit organization whose members include brands producing apparel or footwear; retailers; industry affiliates and trade associations; the U.S. Environmental Protection Agency, academic institutions and environmental nonprofits.[37][38][39]

Sustainable labour costing in fashion

In 2013 Doug Miller of Northumbria University discussed specific features of buying behaviour in the UK fashion retail industry. Examining ongoing wage defaulting and import price deflation in the global apparel industry a case is made that an absence of labour costing defeat compliance benchmarks.[40]

See also

References

  1. ↑ 1.0 1.1 1.2 "Earth to Fashion." Vogue (May 2007). 128-132.
  2. ↑ Future Fashion
  3. ↑ "SCP | Who we are". Sustainablecotton.org. Retrieved 2012-05-19.
  4. ↑ OC_legal
  5. ↑ http://www.eco-gear.ca/ecogear-Comparative-Study.pdf
  6. ↑ Portland Fashion Week (October 19-24, 2007)
  7. ↑ "Christine de Leon: The Malcolm X T-shirt Revisited". Huffingtonpost.co.uk. 2011-09-15. Retrieved 2012-05-19.
  8. ↑ "Prison Couture Mainlines Eco-Ethics | Culture | News | ERR". News. Retrieved 2012-05-19.
  9. ↑ Pham, Diane (October 1, 2012), "High Fashion as Eco-Friendly Child's Play", Chevrolet, archived from the original on January 23, 2014, retrieved January 23, 2014
  10. ↑ Bluemle, Elizabeth (October 11, 2013), "A Talk with the Creator of the Gown Made of Golden Books", Publishers Weekly, archived from the original on January 23, 2014, retrieved June 11, 2014
  11. ↑ Jones, Liz. "You can't have bridal gown without silk - but it's hideously cruel, so what should Kate wear?". Dailymail.co.uk. Retrieved 30 September 2014.
  12. ↑ Malik Chua, Jasmin. "House of Tammam Debuts U.K.’s Only Ethical Ready-to-Wear Bridal Gowns". Ecouterre. Retrieved 30 September 2014.
  13. ↑ 13.0 13.1 Camilli, Sascha. "Chic With A Conscience: Ecoluxe At London Fashion Week". Vilda Magazine. Retrieved 30 September 2014.
  14. ↑ "By Stamo". Ecoluxe London. Retrieved 30 September 2014.
  15. ↑ Wicker, Alden. "9 Ethical And Sustainable Brands I Found This Month That I Know You'll Love". Ecocult.com. Retrieved 30 September 2014.
  16. ↑ "Competition: Design Beyond Skin's Next Vegan Shoe!". PETA. Retrieved 30 September 2014.
  17. ↑ Klein, Victoria. "Hetty Rose Launches Ready-to-Wear Versions of Its Vintage-Kimono Shoes". Ecouterre. Retrieved 30 September 2014.
  18. ↑ "Ethically Made Organic Cotton Sheets". Fast Company. Retrieved 2014-06-11.
  19. ↑ "How Conscious E-Commerce Aims To Make People Sleep Better". Forbes. Retrieved 2014-02-05.
  20. ↑ http://www.hollywoodreporter.com/news/annual-red-carpet-green-dress-647241
  21. ↑ http://vimeo.com/98532879
  22. ↑ http://www.vogue.co.uk/blogs/the-green-style-blog/2011/11/suzy-cameron-interview
  23. ↑ Medina, Marcy (26 February 2014). "Olga Kurylenko to Wear Design for Red Carpet Green Dress". WWD. Retrieved 26 February 2014.
  24. ↑ Livia Firth's travelling life – Telegraph
  25. ↑ http://www.modernconscious.com/view/livia-firth/
  26. ↑ http://www.nytimes.com/2013/09/14/fashion/London-Fashion-Week-Begins-With-Green-Emphasis.html
  27. ↑ Carter, Amber. "Event Review: Ecoluxe London A/W 2013". Ethical Fashion Forum. Retrieved 30 September 2014.
  28. ↑ "The Year Fashion Woke Up". Business of Fashion. |first1= missing |last1= in Authors list (help)
  29. ↑ Groom, Avril. "Sustainable and Ethical Fashion". Financial Times How to Spend it.
  30. ↑ Menkes, Suzy. "The Beat of Africa Resounds on the Catwalk". Vogue - Conde Nast.
  31. ↑ Maveau, Roger. "Afrique-Mode éthique : Simone Cipriani, le bon samaritain". Le Point Afrique.
  32. ↑ 6 Is Bamboo Fiber Sustainable? Musings on the great bamboo debate. Planet Green. 22 Apr 2008.
  33. ↑ 7 Shades of Green: Decoding Eco Fashion's Claims. The Wall Street Journal. 24 May 2008
  34. ↑ "Copenhagen Fashion Summit". Copenhagen Fashion Summit. 2012-05-03. Retrieved 2012-05-19.
  35. ↑ Clark, Evan. "Sustainability Index Unveiled", Women's Wear Daily, 25 July 2012. Retrieved on 20 December 2012.
  36. ↑ Binkley, Christina. "Which Outfit Is Greenest? A New Rating Tool", Wall Street Journal, 25 July 2012. Retrieved on 20 December 2012.
  37. ↑ "AAFA, SAC Sign MoU", Textile World Magazine, November/December 2012. Retrieved on 20 December 2012.
  38. ↑ Gunther, Marc. "Behind the Scenes at the Sustainable Apparel Coalition", GreenBiz, 26 July 2012. Retrieved on 20 December 2012.
  39. ↑ "Current Members", Sustainable Apparel Coalition. Retrieved on 20 December 2012.
  40. ↑ http://ssrn.com/abstract=2212100