Susanna Lau

Susanna Lau (Susie Bubble)
Born Susanna Lau
1983
United Kingdom
Occupation Blogger, fashion journalist
Years active 2006–present
Website
stylebubble.co.uk

Susanna Lau, (also known as Susie Bubble) is a British fashion blogger whose blog, Style Bubble has become one of the most successful and widely recognised blogs of its type since it started in 2006.

Personal life

Lau was born in the United Kingdom in 1983.[1] Her family comes from Hong Kong.[2] She studied history at University College London,[3] rather than reading the more usual topics of journalism or fashion design.[2]

Style Bubble

Christopher Kane dress chosen by Lau to represent 2013 in the Fashion Museum, Bath's Dress of the Year collection.

The Style Bubble blog started in March 2006.[3] By 2010, it was attracting tens of thousands of daily visitors,[2] with 300,000 unique users per month.[3] In March 2010 Lau left her role as commissioning editor of DazedDigital.com in order to focus on blogging full-time.[4] Lau also has a Twitter account, which made 69th place in The Independent‍‍ '​‍s 2012 Twitter 100 List, where she was called "the self-made queen of independent UK fashion blogging," and was noted as having over 151,000 followers.[5] By 2013, this had increased to 214,000.[6]

Followers of Style Bubble include the fashion designers Christopher Kane and Nanette Lepore, who told the New York Times in 2010 that Style Bubble showed a "fun approach that is at the same time realistic," and that she and her staff were regular readers.[2]

Through Style Bubble, Lau has become an occasional consultant and freelance writer, stating in January 2011 that 65 percent of her income came from special projects, such as work for Gap, Dr. Martens, Armani, and the department store Selfridges; the rest from advertising revenue and freelance writing.[4] For the Gap advertising campaign in 2010, she was one of the "demi-celebrities" who gave quotes while modelling their clothing, describing style as "the wrapping paper of my life".[2] She was also involved in the launch of Google's Boutiques.com site, where alongside other celebrities, she was invited to set up her own online boutique on the site.[4]

In 2014 Lau was the first blogger (rather than a journalist) to be asked by the Fashion Museum, Bath to select an outfit to reflect 2013 for their Dress of the Year collection.[6] Her choice was a pink dress by the 2013 Designer of the Year, Christopher Kane trimmed with lace and gaffer tape, with a hat by Nasir Mazhar and 'Liquorice Allsorts' themed shoes by Sophia Webster.[7]

References

  1. ↑ "Susanna Lau: Founder, Style Bubble". The Business of Fashion. Retrieved 29 April 2014.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 La Perla, Ruth (8 December 2010). "An Eye for Detail, and Plenty of Pop". The New York Times. Retrieved 29 April 2014.
  3. ↑ 3.0 3.1 3.2 Salter, Jessica (21 January 2010). "Britain's best fashion bloggers". The Daily Telegraph. Retrieved 29 April 2014.
  4. ↑ 4.0 4.1 4.2 Kansara, Vikram Alexei (24 January 2011). "The Business of Blogging | Style Bubble". The Business of Fashion. Retrieved 29 April 2014.
  5. ↑ "The Twitter 100: No 60 to 100". The Independent. 1 March 2012. Retrieved 29 April 2014.
  6. ↑ 6.0 6.1 "Susie Lau to be first fashion blogger to pick Fashion Museum’s Dress of the Year". The Fashion Museum, Bath. December 2013. Retrieved 29 April 2014.
  7. ↑ "Sugar pink duct tape Christopher Kane creation is Dress of the Year at Bath Fashion Museum". Culture 24. 15 April 2014. Retrieved 29 April 2014.