Survation
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| Industry | Market Research |
|---|---|
Area served | United Kingdom |
Key people |
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Survation LTD is a polling and research consultancy with British origins, its tag line slogan is "Surveying the Nation". Survation have been conducting research surveys since 2007. Surveys are conducted via telephone, online panel and face to face market research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company Chief Executive.[1] The company has its registered company headquarters on Goswell Road in London, United Kingdom. Survation was incorporated on 2 February 2010 as a private limited company.[2]
It is chiefly known in the UK for its monthly voter-intention polls on behalf of The Mail on Sunday. As well as voting intention, Survation also provide surveys of topical current event issues and legislators.[3]
Survation is a member of the British Polling Council and abides by its rules. The company Chief Executive, Damian Lyons Lowe is the company's representative and member on the British Polling Council.[4]
Methodology
Survation opinion polling is achieved through telephone, online and face to face surveys. Nationally, data is weighted to represent the wider population of the United Kingdom in terms of gender, age, socio-economic group, religion, how they have previously voted, and how likely a person says they are to vote in the next general election. Respondents who are either undecided or refuse to state how they would vote are excluded from the final results, unless they have provided details of how they have voted in the past, in which case, that information is used to adjust the results accordingly.[5]
See also
- Opinion polling for the next United Kingdom general election
- Next United Kingdom general election
- Opinion polling for the United Kingdom general election, 2010
- United Kingdom general election, 2010
- Marketing research
References
- ↑ "About Us". Survation. Retrieved 2013-01-14.
- ↑ "WebCHeck - Select and Access Company Information". Wck2.companieshouse.gov.uk. Retrieved 2013-01-14.
- ↑ "Results for 'survation'". Mail Online. Retrieved 2012-01-14.
- ↑ "(BPC) - Officers / Members". British Polling Council. Retrieved 2013-01-14.
- ↑ "Attitudes towards the Government Poll". Survation. Retrieved 2013-01-14.