SurfStitch.com
| Private | |
| Industry | Surf Retail |
| Founded | Northern Beaches, Sydney (2008) |
| Headquarters | Burleigh Heads, Gold Coast, Australia |
Key people | Justin Cameron, Lex Pedersen (co-founders) |
Number of employees | 250 (2014) |
| Website |
www |
Founded by Justin Cameron and Lex Pedersen from Sydney's Northern Beaches, SurfStitch has grown from a backyard garage operation to a global business. SurfStitch has become Australia’s largest online fashion retailer, the world’s largest online action sports and youth apparel retailer, and is home to over 20,000+ products and 600 brands.
In 2007, Justin and Lex began to fill a void left by traditional surf shops buying conservatively in regard to size, style and products. Launching SurfStitch.com several years ago, Justin and Lex continue to be the driving force behind the website. With nearly 20 years industry experience, a passion for customer service and strong product knowledge background, Lex and Justin have taken the unique Australian surf experience global.
After launching the business’ European operations in late 2012, SurfStitch complemented this success by acquiring Europe's largest player, Surfdome.com (founded by Justin Stone). This was followed by the acquisition of the North American leading online retail platform, Swell.com. Both the North American base in southern California and the European base on the coast of south-west France offer the same leading customer service proposition that won the company Best Pure-Play Online Retailer in 2011, 2012 and 2014 at the ORIA Awards.
2015 witnessed the successful IPO of the SurfStitch Group on the Australian Stock Exchange (Stock Code SRF.AX).
Timeline
- 2007 - SurfStitch was founded [1]
- 2008 - SurfStitch.com was launched [2]
- 2009 - Billabong International Ltd acquired a minority interest in SurfStitch [3]
- 2011 - SurfStitch and Billabong International form a Joint Venture to operate in Europe [4]
- 2014 - SurfStitch acquires Billabong International's North American online retail platform, Swell.com, together with Billabong International's shareholdings in SurfStitch Australia and SurfStitch Europe
- 2014 - SurfStitch acquires Surfdome from the Quiksilver Group
- 2015 - SurfStitch IPO on the Australian Stock Exchange. Stock code "SRF.AX"
SurfStitch's Awards
- 2011 - Online Retail Industry Award (ORIA) - Best Pure-Play Online Retailer[5]
- 2011 - Online Retail Industry Award (ORIA) - Best Use of Technology[6]
- 2011 - Australian Interactive Media Industry Associated(AIMIA)[7]
- 2012 - Online Retail Industry Award (ORIA) - Best Pure-Play Online Retailer[8]
- 2012 - Online Retail Industry Award (ORIA) - Best Site Optimisation and Design[9]
- 2014 - Online Retail Industry Award (ORIA) - Best Pure-Play Online Retailer[10]
References
- ↑ "ECP’S GIL LEVY SPEAKS DOWN UNDER". Retrieved 2012-02-28.
- ↑ "About Us". Retrieved 2012-02-28.
- ↑ "Corporate Overview Company history". Retrieved 2012-02-28.
- ↑ Teresa Ooi (2011-12-21). "Billabong's online Rival SurfStitch rides a wave of success". The Australian. Retrieved 2012-02-16.
- ↑ "2011 ORIA Winners". Retrieved 2012-02-23.
- ↑ "2011 ORIA Winners". Retrieved 2012-02-23.
- ↑ "Retailers Top Online Awards". Retrieved 2012-02-23.
- ↑ "2011 ORIA Winners". Retrieved 2012-09-06.
- ↑ "2011 ORIA Winners". Retrieved 2012-09-06.
- ↑ "2011 ORIA Winners". Retrieved 2012-09-06.