Studio One (company)

Studio One
Private
Industry Content Marketing
Founder Bob Blackmore and Andrew Susman
Headquarters New York City
Key people
 Andrew Susman President and CEO
Services Content Creation and Optimization, Editorial Review, Social Promotion, Measurement & Analytics, Writer Management
Number of employees
 51-200
Website www.studioone.com

Studio One is a content marketing company[1] based in New York City. Studio One creates branded or brand-aligned content in a variety of formats that are distributed across a network of websites.[2] On October 7, 2014, Studio One was acquired by The CHR Group, a global marketing services holding company headquartered in New York City.[3]

History

Bob Blackmore and Andrew Susman founded Studio One, formally known as Studio One Networks, in 1998.[4] American Honda[5] was among Studio One’s first clients. In 1999, Studio One and American Honda announced plans to produce and distribute the first series of syndicated programs for the Internet.[6] Over the years, the company has gone on to develop content programs for Intel,[7] Pantene,[8] Symantec[9] and Bridgestone USA.[10]

Two years later, Studio One formed Studio One Networks Ventures, which makes equity investments in media and technology companies in exchange for participation in the company's programming.[11]

In 2012, Studio One launched its Content Asset Management Platform (CAMP) to help brands track content performace.[12] Also, that year Studio One launched a journalist certification program.[13]

References

  1. ↑ Here's The Entire Content Marketing World In One Bafflingly Complex Chart by Jim Edwards; at Business Insider/ published September 14, 2012; retrieved <April 3, 2014>
  2. ↑ Content is King by Anne Sherber; at Digiday; published November 14, 2011; retrieved <April 3, 2014>
  3. ↑ Marketing Services Firm Purchases Web Content Firm by Mike Shields, The Wall Street Journal, published October 7, 2014; retrieved <January 6, 2014>
  4. ↑ Studio One Touts 'Decade of Delivery' by Fern Siegel; at MediaPost; published August 20, 2009; retrieved <April 3, 2014>
  5. ↑ by Sloane Lucas; at Mediaweek; published June 7, 1999; retrieved <January 16, 2015>
  6. ↑ Honda To Sponsor Syndicated Content by Lucas, Sloane; at Mediaweek; published June 7, 1999; retrieved <January 6, 2015>
  7. ↑ Digital Innovation Gazette to Launch by Erik Sass; at MediaPost Publications; published October 28, 2010 retrieved <January 16, 2015>
  8. ↑ published November 19, 2009; retrieved <January 16, 2015>
  9. ↑ Studio One Hits 200 Mil. Unique Browsers Monthly published March 2, 2010; retrieved <January 16, 2015>
  10. ↑ Studio One Touts 'Decade of Delivery by Fern Siegel; at MediaPost; published August 20, 2009; retrieved <January 16, 2015>
  11. ↑ Studio One Launches Ventures Division MediaDailyNews; published September 9, 2009; retrieved <January 16, 2015>
  12. ↑ Studio One Launches Content Management Dashboard Platform to aid brands in publishing branded material by Charlie Warzel; by Adweek; published June 11, 2012; retrieved <April 3, 2014>
  13. ↑ It's Hard Out There for a Freelancer by Warzel, Charlie; Adweek; published June 11, 2012; retrieved <January 6, 2015>

External links