StrategyOne

Edelman Berland
Private
Industry Market Research Consulting
Founded 1999
Headquarters New York, New York
Key people
 Mike Berland, Global CEO
Website http://www.edelmanberland.com/

Edelman Berland is a global, market research and analytics firm owned by Edelman, the world’s largest public relations company.

Led by Michael Berland, it oversees the agency’s approach to reputation, branding and communications research. The firm focuses on building research into all communications marketing programs Edelman manages for its clients and provides evidence-based stakeholder insights, analysis and media measurement to corporate, organizational and governmental clients globally.

Its research has been highlighted in a number of major news outlets including the Wall Street Journal,[1] the New York Times,[2] the Washington Post,[3] and USA Today.[4]

Trust Barometer

Edelman Berland is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries among opinion elites that focuses on the principles of trust in business, government, media and NGOs.[5]

References

  1. ↑ Anders, George (January 9, 2008). "As Economy Slows, Reputation Takes On Added Meaning" (PDF). The Wall Street Journal. p. A2. Retrieved April 7, 2012.
  2. ↑ Norris, Floyd. “A Rise in Pessimism in the Corner Office”. New York Times, January 30, 2009.
  3. ↑ McCann, Ruth. “'Best' For Last?” Washington Post, August 3, 2009.
  4. ↑ Healy, Michelle and Ward, Sam. “What are the Sexiest U.S. Cities?” USA Today. Edelman Berland has more than 150 employees and offices in New York, NY, Washington, D.C., Rochester, Chicago, Silicon Valley, San Francisco, London, Paris, Frankfurt, Singapore, and Sydney.
  5. ↑ Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”. PRWeek, January 27, 2009. http://trust.edelman.com/

External links