Strategy+Business

*Strategy+Business*

Editor	Art Kleiner (2005-Present) Randall Rothenberg(2000–2005) Joel Kurtzman (1995–1999)
Categories	Finance; global perspective; innovation; marketing, media, and sales; operations and manufacturing; organizations and people; strategy and leadership; sustainability; auto, airlines, and transport; consumer products; energy; healthcare; technology; business literature; recent research; and thought leaders
Frequency	Quarterly (print, digital edition, apps), weekly (online)
Publisher	Gretchen Hall
Total circulation (2013)	133,000
Company	PwC Strategy& Inc.
Language	English
Website	www.strategy-business.com
ISSN	1083-706X

Strategy+business is a business magazine focusing on management issues and corporate strategy. Headquartered in New York, it is published by Strategy&,^[1] formerly Booz & Company, a member of the PricewaterhouseCoopers network. Prior to the separation of Booz & Company from Booz Allen Hamilton in 2008, strategy+business was published by Booz Allen Hamilton, which launched the magazine, then titled Strategy & Business, in 1995. Full issues of strategy+business now appear in print and digital form^[2] on a quarterly basis, and other original material is regularly published on the website: strategy-business.com.^[3]

Articles cover a range of industry and organizational topics that are of interest to CEOs and other senior executives as well as to business thinkers, academics, and researchers. The articles, written in English, are authored by a mix of leading figures from both the executive suite and academia in addition to journalists and Strategy& consultants.

The magazine’s founding editor-in-chief, Joel Kurtzman, coined the term thought leadership when he published interviews with influential business figures under the rubric “Thought Leaders.” ^[4] Today, interviews with “Thought Leaders” remain a recurring column in the print magazine and on the website.

Over the years, the magazine’s contributors have included Warren Bennis, Stewart Brand, Nicholas Carr, Denise Caruso, Ram Charan, Glenn Hubbard, Sheena Iyengar, Rosabeth Moss Kanter, Jon Katzenbach, A.G. Lafley, Franco Modigliani, Kenichi Ohmae, C.K. Prahalad (including his posthumous last article),^[5] and Peter Senge. Those interviewed as thought leaders include Philip Bobbitt, John Chambers, Arie de Geus, Gary Hamel, Charles Handy, Daniel Kahneman, John Kao, Sylvia Nasar, Carlota Perez, Paul Romer, Anne-Marie Slaughter, and Meg Wheatley. The magazine also features the work of a variety of illustrators and photographers, including Guy Billout, Seymour Chwast, Lars Leetaru, Peter Gregoire, Dan Page, and Heads of State.

Strategy+business also publishes an annual feature called “Best Business Books,” ^[6] one of the few places where business books are evaluated and reviewed systematically. Writers of these essays (who select the books in each category) have included Frances Cairncross, Clive Crook, R. Gopalakrishnan, Sally Helgesen, Walter Kiechel III, Steven Levy, Nell Minow, James O’Toole, Howard Rheingold, Kenneth Roman, Phil Rosenzweig, Michael Schrage, David Warsh, and Dov Zakheim.

Readership

Strategy+business claims a global audience of more than 600,000 readers, with a circulation of about 133,000 through its print and digital editions,^[7] including sales at newsstands and airport kiosks, and an opt-in audience of more than 170,000 for its email newsletters.^[8] The magazine has drawn more than 400,000 Web registrants and 150,000-plus readers on social media.^[9] According to a recent study analyzing s+b’s readership, 42 percent of s+b print readers are C-suite and senior executives ranked vice president or higher and 40 percent have served on a board of directors. Approximately 80 percent of the print readers have pursued post-graduate degrees, 89 percent hold professional or managerial positions, and their average household net worth is nearly US$1.8 million.^[10]

Mission statement

The strategy+business mission statement appears on the magazine’s website. It states that the magazine is published “for decision makers in businesses and organizations around the world. Our purpose is to illuminate the complex choices that leaders face—in strategy, marketing, operations, human capital, public presence, governance, and other domains—and the impact of their decisions.”^[11]

History

Joel Kurtzman, formerly editor-in-chief of the Harvard Business Review and a business editor and columnist at the New York Times—together with a group of partners at Booz & Company, then part of Booz Allen Hamilton—founded strategy+business in 1995. A collection of Kurtzman’s Thought Leader columns was published in book form, Thought Leaders: Insights on the Future of Business (Jossey-Bass, 1997). Kurtzman served as editor-in-chief between 1995 and 1999.

Randall Rothenberg succeeded Kurtzman, serving as editor-in-chief between 2000 and 2005. Previously, Rothenberg had been an editor of the New York Times Magazine and had also served as the newspaper’s advertising columnist. He redesigned strategy+business, introduced the “Best Business Books” feature, and expanded coverage of the burgeoning electronic media infrastructure. Rothenberg’s first major issue, which was published in February 2000, was titled “E-Business: Lessons from Planet Earth,” and it contained articles that prophesied the dot-com crash that occurred several months later. During Rothenberg’s tenure, the strategy+business staff was formally brought into the Booz Allen Hamilton operation; prior to that, the magazine was a standalone, contracted enterprise.

By 2002, the firm’s e-commerce businesses had hit serious headwinds, and the future of strategy+business was not certain. But Booz Allen’s partners decided to keep publishing it. Rothenberg began developing what he and Cesare Mainardi (then an influential partner in North America’s commercial practice and now Strategy&’s chief executive officer) called the “functional agenda.” They started to build a body of research and practice around six major functions: strategy and leadership; innovation; organizations and people; marketing and sales; mergers and restructuring; and operations. Many of the regular, annual features in strategy+business—including the “Global Innovation 1000” survey of top R&D spenders and the “CEO Succession” report on CEO tenure—date back to this effort.

The current editor-in-chief, Art Kleiner, succeeded Rothenberg in 2005. A writer, lecturer, and commentator, Kleiner is the author of The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management (Currency/Doubleday, 1996; rev’d. ed., 2008, Jossey-Bass) ^[12] and Who Really Matters: The Core Group Theory of Power, Privilege, and Success (Currency/Doubleday, 2003). ^[13]

During Kleiner’s tenure, the magazine has published influential articles on such topics as neuroscience and leadership (a 2006 article by David Rock and Jeffrey Schwartz led to the establishment of the field of neuroleadership),^[14] women in emerging markets (“The Third Billion”),^[15] capabilities-driven strategy, investment in infrastructure, organizational culture, and long-wave theories of economic change.

After a private equity takeover by the Carlyle Group in 2008, Booz Allen Hamilton was split into two entities. At that time, strategy+business became the flagship publication of the global commercial firm, Booz & Company (now known as Strategy&).^[16] With more than 50 offices around the world, Strategy& works with businesses, governments, and organizations.

Editorial approach

Strategy+business offers a mix of bylined articles by corporate leaders, business thinkers, academics, researchers, journalists, and Strategy& consultants. The articles are primarily written for chief executives and other senior managers, with the goal of providing ideas and analysis that can serve as the basis for thoughtful action. ^[17]

“Month after month, year after year, they’ve got what I think is the right stuff.… [The] content is solid gold,” according to Tom Peters, author of In Search of Excellence.^[18]

“In a sea of management journals, strategy+business stands out as interesting, wise, and informative,” said Lynda Gratton, professor of management at the London Business School and author of The Shift.^[19]

Leading articles and ideas

Regular features include “Thought Leader” interviews; “Recent Research” columns, which are short reports on the latest academic studies and their implications for real-world corporate action; and “Books in Brief,” which are reviews of new books on business and management topics. “Best Business Books,” a roundup and assessment of the year’s most important books, is published in the Winter issue.

Strategy+business also publishes two major studies each year, based on research conducted by Strategy&:

—“CEO Succession,” an overview of the trends affecting the tenure of chief executive officers and the nature of turnover in the role^[20]

—“Global Innovation 1000,” a report that examines corporate spending on research and development^[21]

Among the magazine’s most popular recent articles, based on Web page views, are the following:

2012
The Global Innovation 1000: Making Ideas Work^[21]
Strategy: An Executive's Definition^[22]
The Steve Jobs Way^[23]

2011
How Aha! Really Happens^[24]
The Rise of Generation C^[25]
Stop Blaming Your Culture^[26]

Some of the magazine’s most popular past pieces have been collected in “15 Years, 50 Classics,” published in 2010. ^[27]

Awards^[28]

Recent awards include:

2012

2012 Forbes Top 25 Websites for CEOs ^[29]
Folio “Ozzie” Silver,^[30] Business-to-Business for Best Site Design ^[31]
Folio “Eddie” Silver,^[32] B-to-B Technology/Computing/Telecom, Single Article, A “Strategist’s Guide to Digital Fabrication,” Issue 64, Autumn 2011 ^[33]
Folio “Eddie” Bronze, B-to-B Healthcare/Medical/Nursing, Single Article, “Big Pharma’s Uncertain Future,” Issue 66, Spring 2012^[34]

2010

Folio “Eddie” Bronze,^[35] B-to-B Banking/Business/Finance Website
Folio “Ozzie” Gold,^[36] B-to-B Best Table of Contents, Issue 59, Summer 2010
Folio “Ozzie” Gold, B-to-B Best Table of Contents, Issue 59, Summer 2010
Folio “Ozzie” Gold, B-to-B Best Use of Typography for “Why We Hate the Oil Companies,” Issue 59, Summer 2010^[37]
Folio “Ozzie” Silver, Best Use of Illustration, B-to-B above 100,000 Circulation: “Best Business Books 2009,” Issue 57, Winter 2009^[38]
2010 American Society of Business Publication Editors (ASBPE) Top 10 Magazine of the Year, under $2 million^[39]

2009

ASBPE Gold,^[40] Individual Profile for “Dov Frohman Leads the Hard Way,” Issue 55, Summer 2009^[41]
ASBPE Gold, Information Graphics, Issue 55, Summer 2009
ASBPE Gold, Original Research for “CEO Succession 2008: Stability in the Storm,” Issue 55, Summer 2009^[42]

2008

ASBPE Gold,^[43] How-To Article for “Design for Frugal Growth,” Issue 52, Autumn 2008^[44]
ASBPE Silver, Original Research for “Beyond Borders: The Global Innovation 1000,” Issue 53, Winter 2008^[45]
ASBPE Bronze, Information Graphics for Issue 53, Winter 2008•

References

External links

www.strategy-business.com Official website