StormFlower

StormFlower

StormFlower promotional ad (2014)
Fragrance by Cheryl
Type Women's fragrance
Notes
Top notes
  • Mandarin
  • nectarine
Released 21 August 2014
Label SAS&Company
Website cherylfragrances.com

StormFlower is the debut fragrance promoted by British singer-songwriter Cheryl, released on 21 August 2014.

Background and development

In May 2014, Cole announced her plans to release her first fragrance.[1][2] She further announced the scent's name as StormFlower, after unveiling the fragrance's promotional ad.[1][2]

Packaging and scent

StormFlower's promotional campaign was directed and shot by photographer Rankin.[3]

Release

Promotion

Cole launched StormFlower on 23 July 2014, at a launch party in central London.[3][4] A television advert was unveiled in July 2014 to promote the fragrance.[5]

Response

StormFlower broke sales records following its early release to The Perfume Shop, outselling rival scents from Rihanna, Britney Spears and One Direction.[6]

Products

The products for StormFlower:[7]

See also

References

  1. 1.0 1.1 Eames, Tom (7 May 2014). "Cheryl Cole to release debut fragrance StormFlower". Digital Spy. Hearst Corporation. Retrieved 7 May 2014.
  2. 2.0 2.1 Shenton, Zoe (7 May 2014). "Cheryl Cole shares sneak peek from debut StormFlower fragrance shoot". Daily Mirror (Mirror.co.uk). Trinity Mirror. Retrieved 7 May 2014.
  3. 3.0 3.1 Chester, Jason; Ojomu, Nola (23 July 2014). "'It's every girl's dream!' Cheryl Fernandez-Versini wears bridal inspired gown as she celebrates the launch of her tropical debut fragrance". Daily Mail (Mail Online). Daily Mail and General Trust. Retrieved 23 July 2014.
  4. Campbell, Tina (24 July 2014). "Cheryl Cole launches perfume with new husband Jean-Bernard Fernandez-Versini by her side". Metro (Metro.co.uk). DMG Media. Retrieved 24 July 2014.
  5. Cole, Emily (23 July 2014). "Cheryl Cole unveils advert for debut fragrance StormFlower – watch". OK! (OK.co.uk). Northern & Shell. Retrieved 23 July 2014.
  6. Martin, Lara (28 August 2014). "Cheryl Fernandez-Versini's StormFlower perfume breaks records". Nat Mags (Reveal.co.uk). Hearst Corporation. Retrieved 28 August 2014.
  7. SAS&Company. "Cheryl Fragrances – Shop – The Range". Cheryl Fragrances. Retrieved 29 August 2014.