Sticky (Swedish company)
 | |
| Limited liability company | |
| Industry | Media technology |
| Founded | Sweden (2010) |
| Founders | Mathias Plank |
Area served | Worldwide |
Key people |
Bo Mattsson (Chairman) Hans Lee (CEO) |
| Products | Online eye tracking platform for advertisers, brand owners and publishers |
Number of employees | 15 (2015) |
| Subsidiaries |
Sticky Inc Sticky Ltd |
| Website | www.sticky.ad |
Sticky is a technology company that has developed a platform for web cam based eye tracking making the benefits of eye tracking accessible on the internet and providing brand advertisers with objective data for optimization of digital branding performances.
Sticky was founded in 2010 by Mathias Plank as a spin-off from Tobii Technology and is today led by CEO Hans Lee.
In May 2012, Northzone Ventures invested $3 million in the company[1] In April 2013, the company raised an additional $3 million in venture capital from Northzone and Conor Venture partners[2]
Sticky has offices in San Francisco, US, New York City, US, Stockholm, Sweden and London, UK. The solutions are sold directly and through resellers and partners worldwide.
Markets
Sticky is selling access to the Sticky Eye Portal where clients can track and optimize their visual impact. Sticky also offers access to the technology through an automatic API for market research and service companies.
Awards
In 2013, Sticky received the Highly Commended Award from IAB Europe in the Branding category.[3] The same year, Sticky Inc President Jeff Bander was named 2013 ARF Great Mind Award Winner.[4] In 2012, Sticky took home the Anderson Analytics’ Disruptive Innovation Award,[5] and in 2011 the company was listed as one of the Top 100 most innovative companies in Europe by Red Herring.[6]