Sterling (cigarette)

Sterling are a British cigarette brand owned by parent company the Gallaher Group, which became a subsidiary of Japan Tobacco in 2007.^[1]

About

Sterling had been a fairly popular mid-range brand up to the 1970s but sales dwindled and the brand was eventually discontinued. The brand was officially re-launched in the United Kingdom in 2006. Sterling is the largest selling cheap brand in the UK and is the 8th biggest selling brand of cigarettes in the UK.^[1] According to data from AC Nielsen, Sterling has a 44% share and has retail sales of an excess of £261million.^[1] They are available in four different colours, red, blue (smooth), green (menthol) and a blue-green gradient (click-on menthol "Fresh Taste"). Sterling cigarettes are also available in Superking size.

References

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