Stealing Share

Stealing Share, Inc.
Private
Industry Branding
Headquarters New York City, New York USA
Area served
 Worldwide
Website http://stealingshare.com

Stealing Share is an American branding company founded by brand strategist Tom Dougherty in 2001. Its brand consultants have been sources in mainstream media, including The New York Times[1] and CNN.[2] It has also been a critic of branding for quick service restaurants, commenting on Bojangles, Domino's[3] and developing the brand pillars for Biscuitville[4] as well being critical of the airline industry. Its strategists have also been speakers on new areas of branding, such as for universities.[5]

Headquartered in Greensboro, North Carolina with offices in New York City, New York, it has worked with rebranding in the medical industry, including St. Jude Medical,[6] Integra LifeSciences,[7] Medtronic and medical malpractice insurer ProAssurance.[8] It has worked for brands in just about every industry such as banking (First Financial Bank (Ohio)), beer (New Belgium Brewing Company) and services (Time Warner Cable). It has been noted for its research approach,[9] which claims to uncover precepts, belief systems that drive behavior, a process the company called brand anthropology.

References

  1. ↑ "In New Era of TV, Rival Hosts Drown Out King". The New York Times. Retrieved 2013-10-13.
  2. ↑ "AT&T and Apple: A marriage made in hell - Jun. 16, 2010". Money.cnn.com. Retrieved 2013-10-13.
  3. ↑ "Domino's promise is only a first step - April 10, 2010". Nation's Restaurant News. Retrieved 2014-02-05.
  4. ↑ "Biscuitville unveils new branding". yesweeklyblog.blogspot.com. Retrieved 2014-02-26.
  5. ↑ "Education Innovators: A Conversation with Tom Dougherty - March 2013". University Business. Retrieved 2013-02-05.
  6. ↑ "St. Jude Medical Rebranding Case Study". Stealingshare.com. Retrieved 2013-10-13.
  7. ↑ "Integra unveils new corporate identity at Neurological Surgeons Annual Meeting". News-medical.net. 2010-10-14. Retrieved 2013-10-13.
  8. ↑ "ProAssurance Rebranding Case Study". Stealingshare.com. Retrieved 2013-10-13.
  9. ↑ "Brand-new focus: GSO marketing firm makes no bones about what it takes to create success for its clients - Greensboro - The Business Journal". Bizjournals.com. 2008-07-07. Retrieved 2013-10-13.

External links