St. Ides

St. Ides is a malt liquor manufactured by the Pabst Brewing Company. The beverage contains 8.2% alcohol by volume, which is stronger than many high-alcohol malt liquors. It was launched by the McKenzie River Corporation in 1987. St. Ides gained prominence during the late 1980s and early 1990s through the use of celebrity endorsements by rap artists.

The beer is also available in a number of "St. Ides Special Brews" which have a variety of flavorings, including mint and various fruit flavors.

Marketing

The St. Ides brand has used celebrity endorsements by rappers. Chuck D once appeared in a St. Ides advertisement. Later, after he had taken a stance against malt liquor advertising he sued the brand's then-owner, the McKenzie River Brewing Company, for using his voice without his permission.

Trivia

• Rappers that have mentioned St. Ides in their music are Andre Nickatina, Ice Cube, 2Pac, Kool G Rap, Dr. Dre, Snoop Dogg, Warren G, Nate Dogg, Afroman, MC Eiht, Scarface, Wu-Tang Clan, Project Pat, King Tee, DJ Pooh, The Notorious B.I.G., Eric B & Rakim, EPMD, Method Man & Redman, Eazy E, Cypress Hill, RBL Posse, Luniz, Jarren Benton, Bone Thugs-N-Harmony, and the Geto Boys.
• In the song, "Crooked Nigga Too" by Rap Artist 2Pac, he is heard referencing St. Ides during the line, "I don't drink St. Ides (fuck that), Genuine Draft, ganja ganja, and my fucking tech 9."
• Musician Elliott Smith recorded a song titled "St. Ides Heaven" for his 1995 self-titled album.
• Rapper Chuck D sued St. Ides for unauthorized use of his voice in a radio advertisement.^[1]
• The reggae/alternative rock band Guapo recorded the song "St. Ides" in 1996.
• In 1991, funk metal band L.A.P.D. recorded "St. Ides" on the album Who's Laughing Now.
• St. Ides has been parodied in the movie Don't Be a Menace to South Central While Drinking Your Juice in the Hood with the name "St. DiES".
• St. Ides was original called St. Ides Premium Malt Liquor and was 6.2% and 7.3% ABV, then the brew was reformulated in the early 2000s and the alcohol content became 8.1 & 8.2% ABV and St Ides became St. Ides High Gravity Malt Liquor.
• Flatbush Zombies say, in the song titled "The Hangover", "St. Ides and a Blunt I be getting fucked up."
• Comedian Chris Rock has a line in the song "Champagne", "My baby's father, brought me a case of St. Ides (did you like it?)"

References

External links

• St. Ides page at Pabst Brewing Company website