Sports Collectors Digest

Sports Collectors Digest (SCD) is an American advertising weekly paper published at Iola, Wisconsin. The magazine provides an avenue through which sellers, traders and avid buyers of sports memorabilia may interact.

SCD was started in 1973 by the Stommen family. In 1981 it was purchased by Krause Publications; Krause was acquired by F+W Media, its current publisher, in 2002.

The thickness of the magazine has varied throughout the years, and could arguably be seen as a reflection of the sports collecting market. For example, the July 13, 1990 issue contained 332 pages; however, the January 22, 2010 issue was only 36 pages long. Accounts of some athletes of the past and their activities festoon some of the pages. Other issues are written similarly. Pages are 11x14 inches (28x35.5 cm).

SCD has long billed itself as "The Voice of the Hobby" and mixes hobby news with features, collecting stories, athlete profiles and opinion. The magazine is one of the few publications that have been successful in the sports card and memorabilia hobby. It's accompanying website, , offers content similar to the magazine, with a handy Auction Prices Realized database that is the only one of its kind in the hobby and a tool that has become very popular among collectors looking for prices on memorabilia and vintage cards. The site also offers videos, blogs, features and a forum.

Classified ads remain a staple of the magazine, although it is rare when classifieds fill a full page. Many collectors have relied on the SCD classifieds over the years to build and maintain their collections. Before the Internet, it was a major source for buyers and sellers in the hobby to network.

Recently, political pundit and cable TV lightning rod Keith Olbermann penned an exclusive series of stories for SCD about Topps proofs cards. Olbermann is one of the country's leading authorities on tobacco era baseball cards and rare Topps proof cards.

SCD now hosts an online radio program for sports collecting New programs are added weekly.

The magazine remains the sports collecting hobby's leading news publication with a loyal subscriber base. Clearly, SCD has been hit hard by the trend toward selling collectibles on the Internet. Issues have shrunk, and the publication rarely features fresh editorial product. In recent issues, editors have recycled 10-year-old, previously-published interviews. Correspondents who provided columns and features were dropped for budgetary reasons and most of the limited editorial content is produced in-house.

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