Sporting Life (retailer)

Sporting Life is a sporting goods retailer based in Toronto, Ontario.

Founded in 1979, it is a privately owned by Fairfax Financial Holdings Limited and the three co-founders, Patti Russell, David Russell and Brian McGrath. Fairfax bought a 75% share in the company in late 2011, with the founders retaining the remaining balance of shares.[1]

Sporting Life sells footwear, apparel, and equipment catered towards runners, cyclers, skiers, snowboarders, and hikers. It has a large selection of outerwear, fleece, and coats from brands such as The North Face, Canada Goose, and Moncler. Sporting Life also carries a mix of high end and casual clothing brands, the most popular of which include Polo Ralph Lauren, Burberry, Michael Kors, Roxy, Nike, Hugo Boss and Lacoste.

Sporting Life has four locations. Of those, the only store located outside of Toronto is in Collingwood, Ontario, situated near Blue Mountain.[2] A fifth store is set to open at Ottawa's Lansdowne Park in 2014. On June 25, 2013, Sporting Life bought Tommy & Lefebvre, an Ottawa-based sporting retailer. The staff at Tommy & Lefebvre's Bank Street location will move to Sporting Life's new store at Lansdowne Park.[3][4]

In Southcentre Mall, a location in Alberta, will open a location in 2016, it is also the first location outside Ontario. [5]

References

  1. Fairfax Announces Acquisition of Sporting Life, Fairfax press release, 2011
  2. About Us, Sporting Life
  3. Toronto's Sporting Life buys Ottawa's Tommy & Lefebvre, CBC, 25 June 2013
  4. Sporting Life acquires Tommy & Lefebvre at the Wayback Machine (archived June 28, 2013), Ottawa Citizen, 26 June 2013
  5. Release: Sporting Life set to open Calgary store, Sporting Life News

External links