Spice Digital

Spice Digital Limited
Founded Parwanoo, India (2000)
Founder Handful of employee from Spice Telecom lead by Saket Agarwal
Headquarters NOIDA, India
Number of locations
 Noida, Parwanoo, Mumbai, Hyderabad, Dehradun, Banglore, Kolkata, Mohali
Key people

Saket Agarwal[1] - Global CEO
Lokesh Gupta - COO International
Sunil Kapoor - CFO
Shehzad Azad - CBO
Jatinder Verma - CIO
Amit Nigam - Head mCommerce

Vikram Dheer - CHRO
Number of employees
 550
Website www.Spicedigital.in

Spice Digital Limited, previously known as Cellebrum Technologies Limited, is a developer of Mobile Value Added Services (MVAS), Mobile applications and Internet products and services with headquarters at Noida in NCR, India. Spice Digital is a subsidiary of listed entity S Mobility, which has diversified interests in telecom space.[2] The Company offers services for Telecom Operators, Enterprises and Government, using different mobile connectivity medium of Voice, IVR, SMS, USSD, WAP, 3G, Mobile Applications & Mobiles.

History

The company was incorporated in 2000 with a staff of 13. It invested Rs 100 crores, in July 2006, to soup up its technology and expand its product line. It set up a Rs 50 crore incubation fund for up start ventures.[3] The company doubled its employee strength in 2006 taking its headcount to 400.[4] It revamped its operations in 2007 to enhance its Research and Development capabilities.[5]

Services

The company provides products and services on Unstructured Supplementary Service Data (USSD),Interactive Voice Response (IVR), Wireless Application Protocol (WAP), General Packet Radio Service (GPRS), and Short message service (SMS) platforms, Value Added Services such as Mobile Radio, Caller Ring back Tones, Background Music, Select Caller List, Entertainment, Gaming, Social Networking,Devotional portals and Mobile applications across platforms(Android, iOS, J2MEE). The company also provides Managed Telecom Services, Roaming Services, content aggregation, and Enterprise services.

Spice Digital has recently partnered with IRCTC and has come up with a unique online travel portal "Spice Safar" which facilitates its users with various travel booking options.

Awards (2011 - 2012)

Sl. Award Description Product
1 Aegis Graham Bell 2011 Award "Mobile Radio" in "Innovation in mEntertainment"
2 Aegis Graham Bell 2011 Award "Angrezi Seekho" in "Innovation in mLearning"
3 Mobile Messaging Awards 2011 "SMS 139 Railway Enquiry Service under "Best Use of SMS for Social Use"
4 India Radio Forum Awards 2011 "Mirchi Mobile for "Excellence in New Media Initiative"
5 eWorld 2011 Award "Mobile Application of Railway Enquiry Service"
6 IAMAI 2nd India Digital Awards 2012 "Hangman" wins "Best Mobile Game" (Spice labs)
7 IAMAI 2nd India Digital Awards 2012 "Mobile Radio" is runner up in "Best Mobile Music Category"
8 2nd International conference VAS Asia 2012 Award for "Excellence in servicing the nation" – "139 Rail Sampark" Spice Digital Ltd
9 mBillionth Award South Asia – 2012 "Mobile Radio" is runner up in "Best Mobile Music Category"
10 Aegis Graham Bell Award 2012 139 - Innovative Value Added Service 2012
11 VAS Asia 2012 Excellence in servicing the nation - 139 "Rail Sampark"

Acquisitions / subsidiaries

BeoWorld (Malaysia)

Spice Digital acquired Device VAS Company BeoWorld in order to expand their product line. In Nov 2010, Spice Mobility announced that its subsidiary, Spice Digital has entered into agreement to acquire, directly or through its subsidiary, 100% of the issued share capital of Beoworld. Beoworld is a company incorporated in Malaysia, it provides an open platform and market place to promote and monetize 3rd party application development and content for mobile devices on MediaTek (MTK) and Android platforms.[6][7][8]

Spice Labs (India)

Spice Labs was incubated to work in the area of mobile applications space. Spice Labs has worked extensively on BlackBerry platform with over 50 Million application downloads. With Android catching up of late, significant work is now being undertaken on this platform.

Spice Digital (Africa)

In early 2010, operations were started in Africa with headquarters in Nairobi, Kenya. In 2013, after massive expansion, headquarters has been shifted to Johannesburg, South Africa.

Spice Stellar Mobile Series

It is a series of mobiles launched by Spice Digital. According to February 2013 this series has 5 Android Smartphones including a tablet.Their names are Stellar Xtacy (known as mi-352), Stellar craze (known as mi-335), Stellar nhance (known as mi-435), Stellar pad (known as mi-1010), Stellar virtuoso (known as mi-495), Stellar pinnacle (known as mi-530).[9] Where Xtacy is low budget Android phone, craze, nhance and pad is mid budget phone and tablet, and virtuoso and pinnacle is high ended multimedia phone nhance is also placed it this category because of it features and price.[10]

On 4 July 2014, Spice launched its all-new Stellar 445 budget quad-core smartphone in India[11]

See also

References

External links