Spatial intelligence (business method)
Spatial Intelligence is the use of geographic information by retailers and other businesses to understand and market to their customers. It is often associated with real estate and retail development.
In market research vernacular, spatial intelligence results from using data gleaned from a variety of population and demographic data sources.[1] United States Postal Service carrier routes and commercial property databases may be combined with GIS mapping tools to help businesses understand and predict customer patterns and emerging demographic trends.
See also
- Business intelligence
- Location intelligence
- Market Research
References
- ↑ Data Resources For Real Estate And Business Geography Analysis. Thrall,G.,I.,Ph.D.(2009)/Professor, Department of Geography, College of Liberal Arts And Sciences and Miller Center For Retail, College of Business, University of Florida