South by Southwest

This article is about the annual festival. For other uses, see South by Southwest (disambiguation).
South by Southwest

The official logo for SXSW 2013
Dates March (dates vary)
Frequency Annual
Location(s) Austin, Texas, U.S.
Years active 28
Inaugurated 1987
Next event 2016
Attendance SXSW Music: 28,119
SXSW Interactive: 30,621
SXSW Film: 16,297
SXSWEdu: 4,260
Other Exhibits/Parties: 152,000
Organized by SXSW Inc.
Website
sxsw.com

South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year. In 2011, the conference lasted for 10 days with SXSW Interactive lasting for 5 days, Music for 6 days, and Film running concurrently for 9 days.

South by Southwest is run by the company SXSW, Inc. which plans and executes conferences, trade shows, festivals, and other events.[1] In addition to the three main South by Southwest festivals, the company runs three other conferences, two in Austin: SXSWedu, a conference on educational innovation,[2] and SXSW Eco, an environmental conference;[3] and one in Las Vegas: SXSW V2V, a conference focused on innovative startups.[4]

Overview

A view of 6th Street in downtown Austin, Texas, during SXSW 2013

SXSW Music Festival

SXSW Music is the largest music festival of its kind in the world, with more than 2,200 official performers and bands playing in more than 100 venues. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.[5][6]

The music event has grown from 700 registrants in 1987 to over 28,000 registrants. SXSW Film and SXSW Interactive events have grown every year, most recently bringing over 51,000 registrants to Austin every March.[7]

Bands must cover their own expenses for travel and lodging at the event. All performers are offered a cash payment ($100 for solo acts or $250 for bands) or a wristband package that allows access to all music events.[8]

SXSW Film Festival

SXSW Film is a film festival, focusing on new directing talent.[9]

SXSW Interactive Festival

SXSW Interactive is focused on emerging technology, a focus which has earned the festival a reputation as a breeding ground for new ideas and creative technologies.[10] The festival includes a trade show, speakers, parties, and a startup accelerator.[11] According to a festival organizer Louis Black, SXSW Interactive "has probably been the biggest of its kind in the world" since 2007.[12]

History

Inception/1980s

In July 1986, the organizers of the New York City music festival New Music Seminar contacted Roland Swenson, a staffer at the alternative weekly The Austin Chronicle, about organizing an extension of that festival into Austin after having announced that they were going to hold a "New Music Seminar Southwest".[13] The plans did not materialize, so Swenson decided to instead co-organize a local music festival, with the help of two other people at the Chronicle: editor and co-founder Louis Black, and publisher Nick Barbaro. Louis Meyers, a booking agent and musician, was also brought on board.[14] Black came up with the name, as a play on the name of the Alfred Hitchcock film North by Northwest. The event was first held in March 1987. The organizers considered it a regional event and expected around 150 attendees to show up, but over 700 came, and according to Black "it was national almost immediately."[12]

Meyers left Austin and the festival in the early 1990s, but Black, Barbaro and Swenson remained the festival's key organizers as of 2010.[12]

1990s

Singer-songwriter Michelle Shocked was the keynote speaker at the 1992 South by Southwest. She caused controversy by delivering a speech, written by her then-husband Bart Bull, criticizing white musicians for stealing music from African American artists; and then later during the same conference when she tried to kick the band Two Nice Girls off of a benefit concert, a move that some called anti-gay, due to Two Nice Girls' overtly lesbian image.[15]

In 1993, SXSW moved into the Austin Convention Center, where it is still held.[16]

In 1994, SXSW added a component for film and other media, named the "SXSW Film and Multimedia Conference".[12] Johnny Cash was the keynote speaker.[17]

That year, the three brothers of the band Hanson were brought to SXSW by their father in order to perform impromptu auditions for music executives, in the hopes of getting industry attention. Among the people who heard them was A&R executive Christopher Sabec, who became their manager, and would soon afterward get them signed to Mercury Records.[18]

In 1995, the SXSW Film and Multimedia Conference was split into two separate events, "SXSW Film" and "SXSW Multimedia".[12]

Comedian and actor Fred Armisen began his comic career with the short film Fred Armisen's Guide to Music and SXSW, released in 1998, in which he poses as various characters, asking silly questions of musicians and other attendees at that year's SXSW Music Conference.[19][20]

In 1999, SXSW Multimedia was renamed "SXSW Interactive".[12]

2000s

Singer-songwriter John Mayer's performance at the 2000 SXSW Music festival led to his signing soon thereafter with Aware Records, his first record label.

A performance by the band The Polyphonic Spree at the 2002 SXSW Music festival helped bring them to national attention before they had signed with a major label.[21]

At the 2002 SXSW Film Festival, the film Manito won the jury award for narrative feature, while the documentary Spellbound won the jury award for documentary feature.

British singer James Blunt was discovered by producer Linda Perry while playing a small show at the 2004 SXSW Music festival, and was signed to Perry's Custard Records soon thereafter,[22] where he would go on to release all three of his subsequent albums.

The 2005 SXSW Film is considered by some to be the origin of the mumblecore film genre. A number of films now classified as mumblecore, including The Puffy Chair and Mutual Appreciation, were screened, and Eric Masunaga, a musician and the sound editor on Mutual Appreciation, is credited with coining the term "mumblecore" at a bar while at the festival.[23]

The film Hooligans won both the Feature Film Jury Award and the Feature Film Audience Award for narrative feature, while The Puffy Chair won the Feature Film Audience Award in the "Emerging Visions" category. The documentary film Cowboy del Amor won the SXSW Competition Award and the Audience Award.

A secret concert at the 2006 SXSW Music by the band The Flaming Lips was called one of the "Top 10 Music-Festival Moments" of all time by Time magazine in 2010.[24]

The 2006 SXSW Interactive featured a keynote panel of Wikipedia co-founder Jimmy Wales and Craigslist founder Craig Newmark.[25]

That year, "Screenburn at SXSW", a component for video games, was added to SXSW Interactive.[12]

The 2007 music festival took place from March 14 to 18, and more than 1,400 acts performed.

Two of the top film premieres that year were Elvis and Anabelle and Skills Like This.

The social media platform Twitter notably gained a good deal of early traction and buzz at the 2007 SXSW Interactive,[26] though it did not launch at SXSW 2007 as is sometimes reported.[12]

The 2008 SXSW Interactive got media attention due to a keynote interview of Facebook CEO Mark Zuckerberg by technology journalist Sarah Lacy that was considered by some observers to be a "train wreck" due to an audience perception that Lacy was asking uninteresting questions, as well as mocking or terse answers in response from Zuckerberg.[27]

In 2008, a comedy element was added to SXSW; it was held for one night. (By 2012, comedy performances occurred on all nights of the festival.)[28]

The 2009 festival was held March 13–22. The Interactive section of SXSW in particular drew larger attendance levels; the influx strained the networks of providers such as AT&T (primarily due to heavy iPhone usage).[29] Also new was the founding of an international organization for those not attending, dubbed NotAtSXSW. Coordinating through Twitter and other online tools, notatsxsw events were held in London, New York, Wisconsin, Portland, Oregon and Miami.[30]

The mobile app, Foursquare, was launched at SXSW 2009.

The 2009 SXSW Interactive saw the launch of the Foursquare application, which was called "the breakout mobile app" of the event by the Mashable blog.[31]

The 2009 SXSW Film screened 250 films, including 54 world premieres. The event was notable for having the United States premiere of the film The Hurt Locker, which went on to win the Academy Award for Best Picture in 2010.[12] The winners of the feature jury awards were, for documentary feature, 45365, and for narrative feature, Made in China.[32]

2010

The 2010 music festival, which took place March 12–21, was dedicated to Alex Chilton, who died shortly before he was to perform with Big Star.[33] A tribute concert was performed in his honor on March 20, 2010.[34]

At the 2010 festival, nearly 2,000 bands were officially scheduled to perform,[35] and festival reps estimated that over 13,000 industry representatives attended.[36] Though traditionally the Austin Music Awards kick off the festival, that year organizers slated it as the closing act. Local musician Bob Schneider earned 6 awards, including Song of the Year, Singer of the Year, and Band of the Year (with Lonelyland.)[35] The 2010 festival was also notable for appearances by the surviving members of the band Moby Grape.[37]

At the 2010 Film festival, Magnolia Pictures bought the film rights to the science-fiction film Monsters on the night it screened, in what was the first-ever "overnight acquisition" at SXSW. Journalist Meredith Melnick of Time magazine called this purchase a turning point for SXSW, leading to a greater interest among film studio executives in attending the festival in person.[38] That year also saw the premiere of the indie favorite Tiny Furniture, which won the award for Best Narrative Feature.

The 2010 Interactive festival had an estimated 12–13,000 paying attendees, which represented a 40% jump over the previous year.[39] This was the first year in which the interactive festival's attendance surpassed the music festival's.[39] The keynote presentation was an interview of then-Twitter CEO Evan Williams by Umair Haque, an interview that many in the audience found disappointingly superficial.[40] Also during the interactive festival, the first-ever (and so far only) "Hive Awards For the Unsung Heroes of the Internet" were held.

2011

Conan O'Brien promoting Conan O'Brien Can't Stop at SXSW 2011

The 2011 SXSW festival ran from March 11 to 20.

The keynote presenter for SXSW Interactive was Seth Priebatsch, founder and CEO of the mobile-gaming platform SCVNGR.[41] The 2011 Interactive festival was by far the largest it had ever been, with an estimated 20,000 attendees.[42]

Also in attendance at SXSW was boxing legend Mike Tyson, promoting his new iPhone game with RockLive at the Screenburn Arcade.[43]

At least two films screened at the SXSW Film festival gained distribution deals: the documentary Undefeated (which went on to win the Academy Award for Best Documentary Feature) and the thriller The Divide. As a result, film critic Christopher Kelly wrote that in 2011, SXSW Film went from being "a well-regarded but fundamentally regional event" to having "joined the big leagues of film festivals around the world."[44] That festival was also notable for having the premiere of the film Bridesmaids.[45]

The March 15th screening of the Foo Fighters documentary Back and Forth was followed by a surprise live performance by the band itself, with a setlist that included the entirety of the then-upcoming album Wasting Light.[46]

The appearance of the Canadian band Said the Whale at the 2011 SXSW Music Festival was the main subject of a documentary film about the band, Winning America.

2012

SXSW 2012 ran from March 9 to 18.

The standout technology of the 2012 SXSW Interactive was generally stated to be "social discovery" mobile apps, which let users locate other nearby users. Social discovery apps that had a presence at SXSW included Highlight, Glancee, Sonar and Kismet.[47][48]

SXSW Film saw the premiere of two major Hollywood films: The Cabin in the Woods[49] and 21 Jump Street.[45] Two films obtained distribution deals: Girls Against Boys and The Tall Man.[50] Another film, Gimme the Loot, which won the SXSW Narrative Feature Grand Jury Prize, got a distribution deal a week after the festival.[51] Bay of All Saints received the Audience Award for Best Feature Documentary.[52]

2012 was also the first year the music portion was expanded to Tuesday. The musical festival included rappers such as Talib Kweli and Lil' Wayne, along with surprise appearances by Big Sean and Kanye West; indie bands that appeared included MENEW and The Shins. Bruce Springsteen was the keynote speaker for the music festival.[53]

2013

SXSW 2013 ran from March 8 to 17.

The big-budget films The Incredible Burt Wonderstone and Evil Dead premiered at the 2013 SXSW Film, and Spring Breakers had its U.S. premiere.[54] The film Short Term 12 won the grand jury award for Best Narrative Feature. The films Cheap Thrills and Haunter received distribution deals,[55] and Drinking Buddies obtained a distribution deal several days later.[56]

The 2013 SXSW Interactive saw another huge jump in registration, now with 30,621 paying attendees.[57] This was over three times the number that had attended in 2008 (9,000), just five years previously.[58] The keynote talk for the 2013 SXSW Interactive was given by SpaceX CEO Elon Musk.[59] The "Screenburn" and "Arcade" components were renamed to "SXSW Gaming" and "SXSW Gaming Expo", respectively.[60] The Interactive conference was noted for its increased corporate presence, featuring major participation by Samsung, 3M, Target, American Airlines, Adobe Systems and AT&T, among others.[59][61] CNN, CBS and CNET called Grumpy Cat the undisputed "biggest star" of SXSW Interactive over Musk, Al Gore and Neil Gaiman.[62][63][64]

2014

SXSW 2014 ran from March 7 to 16.

SXSW Film had premieres of the big-budget films Neighbors, Veronica Mars and Chef, and Cesar Chavez had its North American premiere.[65][66] A clip for the big-budget film Godzilla was also screened. The films Space Station 76[67] and Exists got distribution deals at the festival,[66] while Open Windows got a distribution deal several weeks later.[68]

A new section was introduced to SXSW Film: "Episodic", which covers television programming. Television series that previewed at the festival include Silicon Valley and From Dusk till Dawn: The Series. The talk show Jimmy Kimmel Live! was taped for a week at the festival; it joined the talk show Watch What Happens: Live, which began taping at SXSW in 2013.[69]

SXSW Interactive featured a keynote speech by NSA leaker Edward Snowden, via streaming video, about privacy rights. The festival also featured a talk from another famous leaker, Julian Assange, also speaking remotely.[70] Besides privacy issues, another major focus of the Interactive festival was wearable technology, including devices for augmented reality, activity tracking, identity authentication, charging cell phones and others.[71] Computerworld magazine called the Oculus Rift, a virtual reality gaming headset, the "sleeper hit" of the festival, although ironically it was displayed not at the Interactive but at the Film portion, as part of a Game of Thrones exhibit.[72]

The keynote presenter and headline act this year for Stubb's was Lady Gaga.[73][74] To promote her upcoming album, Food, Kelis cooked and served barbecue-style food from a food truck to festival attendees.[75][76]

On March 13, 2014, a drunk driver, Rashad Charjuan Owens, drove his car into a crowd of festival attendees while trying to evade a traffic stop.[77] Two people were killed immediately, another two died later from their injuries and another 21 were injured but survived.[78] Owens was charged with capital murder and aggravated assault with a motor vehicle.[79] He will be tried on May 8, 2015.[80]

On March 15, 2014, Rapper Tyler, The Creator was arrested for inciting a riot after having yelled to fans to push their way past security guards at a sold-out show on March 13, 2014.[81]

2015

SXSW 2015 took place from March 13 to 22.

SXSW Film screened 145 feature films, an all-time high for the festival.[82] The big-budget films Furious 7 (which was a last-minute addition to the lineup),[83] Get Hard, Spy, a rough cut of Trainwreck, Moonwalkers and The Final Girls[84] had their world premieres, as did the documentaries Steve Jobs: The Man in the Machine and Brand: A Second Coming.[85] Ex Machina had its North American premiere. 6 Years, Manson Family Vacation and Steve Jobs: The Man in the Machine all got distribution deals at the festival.[86]

The 2015 festival hosted the swearing-in ceremony of Michelle K. Lee as the new head of the United States Patent and Trademark Office (USPTO). Secretary of Commerce Penny Pritzker administered the oath of office to Lee at the festival on Friday, March 13.[87]

Various sources called Meerkat, an iOS app that had launched two weeks earlier that lets users livestream video via Twitter, the breakout technology of SXSW Interactive.[88][89] Another product that got significant buzz was a prototype of the roadable aircraft AeroMobil, which its makers, the company AeroMobil s.r.o., said would be ready for operation by 2017.[88][89]

Economic impact

SXSW is the highest revenue-producing event for the Austin economy, with an estimated economic impact of $190.3 million in 2012 [90] increasing to $218 million in 2013.[91]

Criticism

Growth of the festival has brought concerns of violence and safety.[92][93]

The 2014 drunk driving incident (see above) prompted discussion about whether the festival had grown too large and raucous.[94] The organizers of the SXSW festival SXSW Holdings LLC and SXSW Holdings Inc were sued by families of the four victims.[95]

In May 2014, partially motivated by the 2014 crash, Austin's Urban Transportation Commission announced that it was seeking to enhance safety at the festival, with an initial focus on implementing transportation measures to resolve issues linked to the festival. The Austin Music Commission also met to discuss music venues and sound problems linked to the festival.[96] The city voted to limit the number of special events which would be approved to 114, a 32 percent decrease from the number of approved events during the 2014 festival.[97]

Another frequent criticism of the SXSW festival is that it has became overly commercialized. In 2013, NPR writer Andrea Swensson wrote that she had decided to stop attending the festival, writing, "I can't help but feel that it has strayed far away from its original premise as a grassroots gathering place for new, undiscovered talent and increasingly feels like a big ol' Times Square billboard-sized commercial."[98]

Similar festivals

The creators of South by Southwest co-created two similar festivals in 1995: North by Northwest (NXNW) in Portland, Oregon (co-founded by the Willamette Week), and North by Northeast (NXNE) in Toronto (co-founded by Now).[99] North by Northwest ended in 2001, and was replaced by MusicfestNW (MFNW), an event run entirely by the Willamette Week.[100] In 2006, SXSW organizers created West by Southwest (WXSW) in Tucson, Arizona, a music festival which occurs directly before South by Southwest and mostly features bands that are scheduled to play at SXSW.[101]

Other festivals inspired by SXSW include the following:

South by So What?!, a music festival held twice annually in the Dallas, Texas area is also named after South by Southwest.

Festivals inspired by South by Southwest have been collectively nicknamed "four-letter festivals". Metro Silicon Valley, which founded C2SV, wrote that such festivals have become important revenue sources for the alternative weekly newspapers that have founded them.[99]

References

  1. ↑ "Sxsw Inc". Sxswedu.com. Retrieved March 25, 2014.
  2. ↑ "About SXSWedu". Sxswedu.com. Retrieved April 15, 2013.
  3. ↑ "About SXSW Eco". Sxsweco.com. Retrieved April 15, 2013.
  4. ↑ Gallaga, Omar L. (October 23, 2012). "SXSW Interactive expanding next year with Las Vegas startup conference". Austin American-Statesman. Retrieved August 8, 2013.
  5. ↑ Birney, Adrienne. "SXSW Technical Coordinator". Retrieved November 28, 2011.
  6. ↑ "The Official SXSW site".
  7. ↑ "About SXSW". Retrieved March 8, 2009.
  8. ↑ "Why Most Acts Don't Get Paid At South By Southwest". Forbes. March 18, 2013. Retrieved March 17, 2014.
  9. ↑ Peters, Yves (March 31, 2012). "Man & Gun and Les Bleus de Ramville Win SXSW Film Design Awards". The Font Feed. Retrieved January 11, 2013.
  10. ↑ "Interactive News | SXSW 2013". Sxsw.com. Retrieved April 15, 2013.
  11. ↑ "March 8–9: SXSW Accelerator Presented by Oracle Helps Uncover Amazing New Startups | SXSW 2014". Sxsw.com. November 10, 2013. Retrieved March 25, 2014.
  12. ↑ 12.0 12.1 12.2 12.3 12.4 12.5 12.6 12.7 12.8 SXSW stays course, continues growth, Alex Geiser, The Daily Texan, March 18, 2010
  13. ↑ van Arts Labor (February 28, 2014). "SXSW documentary 'Outside Industry'". Youtube.com. Retrieved March 25, 2014.
  14. ↑ A Guide to the South By Southwest, Inc., Records, 1987–1997, Briscoe Center for American History, The University of Texas at Austin
  15. ↑ The Education of Michelle Shocked, Robert Wilonsky, Dallas Observer, April 25, 1996
  16. ↑ SXSW Hotels -- The Early Days
  17. ↑ Cohen, Jason (15 March 2012). "SXSW: The Ten Best Music Keynote Speakers". Texas Monthly (Emmis Publishing, L.P.). Retrieved 13 June 2014.
  18. ↑ 1997 Oklahoman of the Year, Oklahoma Today 1997 Year in Review
  19. ↑ Portlandia Fred Armisen biography, IFC
  20. ↑ Fred Armisen's Guide to Music and SXSW on YouTube
  21. ↑ Polyphonic Spree: From Voices In A Singer's Head To Voices On The Stage, Corey Moss, VH1 News, April 25, 2003
  22. ↑ Five Rounds with James Blunt, Nancy Miller, Entertainment Weekly, March 17, 2006
  23. ↑ Lim, Dennis (August 19, 2007). "Mumblecore – The New Talkies: Generation DIY". The New York Times.
  24. ↑ Top 10 Music-Festival Moments: Flaming Lips at SXSW — 2006, Dan Fletcher, Time, March 18, 2010
  25. ↑ SXSW 2006 Panel: Craig Newmark & Jimmy Wales Keynote, Auscillate blog, March 13, 2006
  26. ↑ What is the process involved in launching a startup at SXSW?, Quora
  27. ↑ Journalist becomes the story at Mark Zuckerberg SXSWi keynote, Daniel Terdiman, CNET "Geek Gestalt" blog, March 9, 2008
  28. ↑ Morgan, Richard (January 23, 2012). "Messin' with Texas: Why Doesn't SXSW Pay its Comedians?". Splitsider.
  29. ↑ Calore, Michael (March 14, 2009). "SXSW: IPhone Influx Pushes AT&T to the Limit". Epicenter (blog.wired.com) (Conde Nast).
  30. ↑ Jamieson, Ruth (March 18, 2009). "Can't make it to SXSW this year? Go to #notatsxsw instead". The Guardian (London). Retrieved May 23, 2010.
  31. ↑ Foursquare is the Breakout Mobile App at SXSW, Jennifer Van Grove, Mashable, March 16, 2009
  32. ↑ ""Made in China" and "45365" Take Top SXSW Jury Prizes". Indiewire. March 18, 2009. Retrieved February 22, 2011.
  33. ↑ "Big Star Singer and Cult Icon Alex Chilton Dead at 59". March 17, 2010. Retrieved Sep 24, 2014.
  34. ↑ "SXSW Tribute Concert for Alex Chilton". March 20, 2010. Retrieved March 24, 2010.
  35. ↑ 35.0 35.1 "SXSW 2010 Draws to a Close". nbcnewyork.com. March 22, 2010. Retrieved April 8, 2010.
  36. ↑ "Scenes From the Geekfest at SXSW". DailyFinance.com. March 14, 2010. Retrieved April 8, 2010.
  37. ↑ Raul Hernandez, Live Shots: SXSW Music 2010, Austin Chronicle, March 26, 2010.
  38. ↑ Art of the Film Deal: Is South by Southwest Becoming the New Sundance?, Meredith Melnick, Time, April 1, 2011
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  40. ↑ SXSW organizers concede keynote flubs with Twitter Q&A, Omar L. Gallaga, Austin American-Statesman, March 16, 2010
  41. ↑ "SCVNGR at SXSW--high-flying, or head in the clouds?". March 12, 2011. Retrieved March 12, 2011.
  42. ↑ Where the Geeks Are: Dispatches From the Largest SXSW Interactive Ever, L. A. Lorek, Daily Finance, March 15, 2011
  43. ↑ McCarthy, Caroline (March 13, 2011). "Mike Tyson wants to be an iPhone knockout | SXSW – CNET Blogs". Cnet.com. Retrieved April 15, 2013.
  44. ↑ Commentary: South by Southwest is in danger of losing its indie film cred, Christopher Kelly, DFW.com, March 17, 2011
  45. ↑ 45.0 45.1 SXSW: '21 Jump St.,' 'Cabin in the Woods' eye 'Bridesmaids' bouquet, Mark Olsen, 24 Frames (Los Angeles Times blog), March 8, 2012
  46. ↑ "Foo Fighters Documentary Premiere Followed By Surprise Show". VH1 Blog Reality TV News and Gossip.
  47. ↑ Hottest new apps out of SXSW 2012, Jaymar Cabebe and Jason Parker, CNET, March 12, 2012
  48. ↑ SXSW 2012: The 'Highlight' of the festival, Jon Swartz, USA Today, March 13, 2012
  49. ↑ In shadows of hype, dialogue of 'too much' at SXSW, Jake Coyle, The Associated Press" March 13, 2012
  50. ↑ SXSW Features ‘Girls Against Boys’ and ‘The Tall Man’ Picked Up For Distribution; ‘Barrymore’ To Finally See Light Of Day, Amanda Waltz, The Film Stage, March 13, 2012
  51. ↑ SXSW: 'Gimme the Loot' director Adam Leon on winning big, landing distribution deal, Karen Valby, Entertainment Weekly: Inside Movies, March 19, 2012
  52. ↑ John DeFore. "Bay of All Saints: SXSW Review". The Hollywood Reporter.
  53. ↑ "Bruce Springsteen's SXSW Keynote: 'Stay Hard, Stay Hungry'". Billboard. March 15, 2012. Retrieved April 15, 2013.
  54. ↑ SXSW 2013 Brings 'Burt Wonderstone,' Spring Breakers,' 'Evil Dead,' 'Drinking Buddies' & More To Austin, Kevin Jagernauth, Indiewire, January 15, 2013
  55. ↑ Olsen, Mark (March 12, 2013). "SXSW 2013: 'Short Term 12' wins feature prize". Los Angeles Times.
  56. ↑ Yamato, Jen (March 19, 2013). "Magnolia Acquires SXSW Pic ‘Drinking Buddies’". Deadline.
  57. ↑ Nicole Villalpando, "Biggest Interactive yet as SXSW begins Music, hands out Film Awards", Austin American Statesman, March 12, 2013. Retrieved on March 13, 2013
  58. ↑ 2008 SXSW Interactive Festival Wraps Up Strong Year, PRNewswire, March 31, 2008
  59. ↑ 59.0 59.1 SXSW 2013: This revolution is brought to you by..., Hamdan Azhar, Washington Post ideas@innovations blog, March 11, 2013
  60. ↑ SXSW Interactive: A Growing Outlet For Video Games, Matt Clark, iQU', March 14, 2012
  61. ↑ At South by Southwest, fewer startups, more marketers and media, Gerry Shih, Reuters, March 11, 2013
  62. ↑ "The unlikely star of SXSW: Grumpy Cat". CNN.com. November 14, 2011. Retrieved March 11, 2013.
  63. ↑ March 11, 2013, 5:54 PM. "As SXSW Interactive winds down, Grumpy cat is clear winner". CBS News. Retrieved March 3, 2013.
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  65. ↑ Cieply, Michael (January 30, 2014). "South by Southwest Adds a TV Section". The New York Times.
  66. ↑ 66.0 66.1 Gettell, Oliver (March 10, 2014). "SXSW 2014: Five movie stories, including 'Chef' and 'Veronica Mars'". Los Angeles Times.
  67. ↑ "Matt Bomer’s ‘Space Station 76′ Lands A Distribution Deal At SXSW – - Socialite Life Socialite Life". Socialite Life.
  68. ↑ McNary, Dave (April 1, 2014). "Elijah Wood-Sasha Grey's South by Southwest Thriller Gets U.S. Distribution". Boston Herald.
  69. ↑ Egan, John (January 21, 2014). "Move over, Jimmy Kimmel: SXSW welcomes back Bravo's Andy Cohen — and his show". CultureMap Austin.
  70. ↑ DeLuca, Dan (March 12, 2014). "NSA leaker Snowden is the rock star of SXSW Interactive". Philadelphia Inquirer.
  71. ↑ Doug Gross and Brandon Griggs (March 13, 2014). "5 things we learned at SXSW Interactive". CNN.
  72. ↑ Jennings, Richi (March 10, 2014). "Oculus Rift is the sleeper hit of SXSW". IT Blogwatch. Computerworld.
  73. ↑ Hampp, Andrew (March 11, 2014). "Lady Gaga to Headline Stubb's at SXSW". Billboard.com.
  74. ↑ Halperin, Rutherford (March 11, 2014). "Lady Gaga to Present Keynote Address at SXSW". Billboard.com.
  75. ↑ "SXSW 2014: Kelis takes her food van to the streets of Austin, Texas – video". The Guardian. March 14, 2014. Retrieved March 14, 2014.
  76. ↑ "Kelis Serves Up Jerk Ribs at SXSW Food Truck". Rap-Up. March 14, 2014. Retrieved March 14, 2014.
  77. ↑ Bever, Lindsey (March 14, 2014). "Man who drove car into SXSW festival was wannabe rapper with six kids". washingtonpost.com.
  78. ↑ "4th Person Dies After SXSW Car Crash". huffingtonpost.com. March 27, 2014. Retrieved March 29, 2014.
  79. ↑ Brown, August (March 17, 2014). "SXSW 2014: Third crash victim dies". latimes.com. Retrieved March 17, 2014.
  80. ↑ "Hearing in Rashad Owens SXSW crash case reset for May". Statesman. April 6, 2015. Retrieved April 8, 2015.
  81. ↑ "Rapper Tyler, The Creator arrested at South By Southwest". Fox News. Associated Press. March 16, 2014.
  82. ↑ "SXSW 2015 film lineup adds mainstream appeal". February 3, 2015. Retrieved February 6, 2015.
  83. ↑ Setoodeh, Ramin (March 16, 2015). Variety http://variety.com/2015/film/news/furious-7-premieres-at-sxsw-to-cheers-for-paul-walker-1201453405/. Missing or empty |title= (help)
  84. ↑ "10 Most Anticipated Films at SXSW 2015". Consequence of Sound. March 9, 2015.
  85. ↑ Abramovitch, Seth (February 3, 2015). "SXSW Premieres Include Judd Apatow's 'Trainwreck,' Melissa McCarthy in 'Spy'". The Hollywood Reporter.
  86. ↑ Murphy, Mekado (March 19, 2015). "SXSW 2015: Films That Were the Talk of the Festival". The New York Times.
  87. ↑ Schwartz, Eric Hal (March 13, 2015). "New Patent Office Director Sworn In by Commerce Secretary at SXSW". DCInno (Streetwise Media). Retrieved March 16, 2015.
  88. ↑ 88.0 88.1 Graham, Jefferson (March 18, 2015). "Flying cars, tracking chips: The near future, from SXSW". USA Today.
  89. ↑ 89.0 89.1 Newcomb, Alyssa (March 18, 2015). "SXSW 2015: 5 Standout Moments in Technology". ABC News.
  90. ↑ "Report: SXSW’s 2012 economic impact was $190 million". Austin American Statesman. Retrieved April 1, 2013.
  91. ↑ "SXSW Announces 2013 Impact on the Austin Economy | Austin Chamber Divisional Blogs". Austinchamber.com. September 18, 2013. Retrieved March 17, 2014.
  92. ↑ "Violence and crowd control problems cause SXSW to consider limiting events". suntimes.com.
  93. ↑ Marjorie Owens, WFAA-TV, Dallas-Fort Worth, Texas (27 March 2014). "SXSW accident claims fourth life". USA TODAY.
  94. ↑ Wood, Mikael; Brown, August (March 13, 2014). "A tragic wake-up call for SXSW?". latimes.com.
  95. ↑ "Lawsuits: Deadly SXSW crash could have been prevented". KXAN.com.
  96. ↑ Khou.com (13 Mat 2014). KVUE News http://www.khou.com/news/texas-news?fId=259080131&fPath=/news/local/&fDomain=10232. Retrieved 18 May 2014. Check date values in: |date= (help); Missing or empty |title= (help)
  97. ↑ "A smaller SXSW? Austin halts applications for special events". Austin Business Journal. 11 February 2015.
  98. ↑ Swensson, Andrea (March 5, 2013). "Why I'm Not Going To SXSW This Year". NPR.
  99. ↑ 99.0 99.1 Metro Silicon Valley (September 20, 2013). "Alt-Weeklies' Four-Letter Festivals: Movement Grows as Silicon Valley Launches C2SV". AAN News.
  100. ↑ Tech may have found its next SXSW, John Patrick Pullen, CNNMoney, August 28, 2012
  101. ↑ Go West (by Southwest), young band, Polly Higgins, Tucson Citizen, March 9, 2006

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