Sotheby's International Realty

Sotheby's International Realty
Subsidiary of Realogy
Industry Real Estate
Founded 1976[1]
Area served
 Global
Products Luxury Homes
Parent Realogy Holdings Corp. (NYSE: RLGY)
Website http://www.sothebysrealty.com
New York City Office, Sotheby's International Realty - East Side Manhattan Brokerage
Seattle, Washington Office, Realogics Sotheby's International Realty

Sotheby’s International Realty is a luxury real estate brand founded in 1976 by the Sotheby's Auction House. Sotheby's International Realty operates as a franchise focusing on brokering and marketing of luxury residential real estate.

Franchise system

In February 2004, Realogy Holdings (NYSE: RLGY), a real estate franchising and provider of real estate brokerage, relocation, and settlement services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted to brokerages and individuals meeting Realogy's qualifications. Sotheby’s International Realty Affiliates supports its agents with of operational, marketing, recruiting, educational, and business development resources.

As of 2013, the network had nearly 14,000 sales associates located in approximately 680 offices in 49 countries and territories.

Specialty market websites

In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings.[2] Subsequent focused marketing websites include waterfront, golf, ski, and historic properties.

Reside magazine

The company publishes Reside, a semi-annual real estate and lifestyle magazine. In 2009, the publication won the Hermes Platinum Award for creative excellence and outstanding design and editorial in the overall magazine category.[3]

Awards

Year Awards
2013
  • Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction [Sixth Consecutive Year][4]
  • Second overall among the Franchise Business Review’s Top 50 “Systems with 250 or more units”
2012
  • Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction [Fifth Consecutive Year]
  • Second overall among the Franchise Business Review’s Top 50 Large Franchise Systems
2011
  • Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction [Fourth Consecutive Year]
  • Eighth in the Franchise Business Review’s Best of the Best Overall Top 50, a new category in 2011.
2010
  • Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction [Third Consecutive Year]
2009
  • Second on Franchise Times’ Fast 55 list, a ranking of the fastest growing franchises, published in the March 2009 issue.
  • Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction [Second Consecutive Year]
2008
  • Franchise Business Review’s 2008 Best in Category for Real Estate Franchisee Satisfaction
  • Rated the most prestigious real estate company by high-net worth consumers in the Luxury Institute’s 2008 Luxury Brand Status Index survey.

See also

References

  1. ↑ "Through Time - Sotheby's International Realty". Sothebysrealty.com. Retrieved 2012-02-07.
  2. ↑ "Sotheby’s International Realty Brand Introduces Luxury Website for Farm & Ranch" (Press release). sothebysrealty.com. 2012-06-07. Retrieved 2014-01-09.
  3. ↑ "Sotheby’s International Realty Brand’s RESIDE Magazine Honored with Hermes Platinum Award" (Press release). sothebysrealty.com. 2009-06-18. Retrieved 2013-12-30.
  4. ↑ "Sotheby's International Realty Brand Wins 'Best in Category' for Sixth Consecutive Year in Franchise Business Review's Franchisee Satisfaction Awards" (Press release). finance.yahoo.com. 2013-03-14. Retrieved 2013-12-30.

External links