SomeOne

Type	Independent
Industry	Brand consultancy
Founded	January 1, 2005 (2005-01-01)
Headquarters	London, UK
Key people	Simon Manchipp Founding Partner David Law Founding Partner Gary Holt Founding Partner Laura Hussey Partner
Number of employees	40
Website	someoneinlondon.com

SomeOne is a multi-award winning independent brand consultancy based in London, specialising in brand strategy, visual identity design, writing, naming, brand implementation and guardianship programs. The company currently employs 40 staff members ranging from designers, brand strategists and project managers.

History

SomeOne was founded in London, in 2005 by Simon Manchipp, David Law, Gary Holt & Laura Hussey.

Before founding SomeOne, Simon Manchipp was a partner at HHCL^[1] Gary Holt was the ECD of Lambie Nairn^[2] and David Law was creative director at ColeyPorterBell.^[3][4] In the same year, the company moved into its Shoreditch studio, and expanding this London base in 2010 moving 12 doors down to number 67 Leonard Street.^[5]

Notable Events

Based on the companies creative output since launch in 2005, SomeOne was listed in The Drum as the most influential design agency in the UK.^[6] In 2013. The accolade followed a particularly high profile year for the company after it had rebranded The National Maritime Museum, The Queen's House and Peter Harrison Planetarium in London’s Greenwich to Royal Museums Greenwich — as well as being the creators of London 2012 Olympic and Paralympic Olympic Games Pictograms^[7]

In The Drum’s 2015 Design Census^[8] SomeOne was listed in the top 10 Elite Agencies in the UK^[9] Rated as 8th overall within the second largest company size category (20-39 staff).^[10] based on financial performance, client satisfaction and peer recommendation.

Work

SomeOne works in many sectors including media, technology, retail, energy, corporate, culture and non-profit. Clients have included:

• Brand Evolution: London 2012^[11]
• Rebrand: WorldPay^[12][13]
• Rebrand: The Children's Society^[14]
• Rebrand: Cancer Research UK^[15]
• Rebrand: Sovereign Luxury Holidays (Part of TUI^[16]) ^[17]
• Rebrand: Crystal Ski^[18]
• Brand Launch: Fastjet ^[19]
• Rebrand: Eurostar ^[20]
• Brand Evolution: Chivas Whisky ^[21]
• Brand Launch: 2015 European Games ^[22][23]
• Rebrand: British Standards Institute ^[24]
• Rebrand: Tizen^[25]
• Rebrand: South Eastern Trains ^[26]
• Rebrand: Glasses Direct ^[27]
• Brand Launch: Comparethemarket.com ^[28]
• Rebrand: British Athletics ^[29]
• Rebrand: London Victoria ^[30]
• Rebrand: Thameslink ^[31]
• Rebrand: The Mill (post-production) ^[32]
• Rebrand: Automic ^[33]

Brandworld Manifesto

SomeOne are notable in the design industry for bringing to prominence^[34] and popularising^[35] the concept of the Brandworld. Historically, designing a corporate identity would involve the creation of a logo, along with a suitable colour and a distinctive typeface. While this approach was successful at maintaining the visual consistency of a companies external brand, it failed to account for passive branding, whereby a distinctive visual pattern or element could supplant the need for a traditional logo. The idea that the logo no longer satisfied contemporary requirements of products, services, organisations and businesses caused considerable controversy within the design sector, crystallised by SomeOne co-founder Simon Manchipp ‘The Logo Is Dead’ articles in the design press.^[36] This approach styled as 'Brandworld' opened up an entire range of branding opportunities^[37] whereby a brands visual presence might be extended to large visual areas without needing to stamp a logo repeatedly. Notable existing examples of brands that employ BrandWorld thinking include Adidas (the three stripes), Eley Kishimoto (black and white patterning).

Awards

Pending

• SomeOne has been nominated for ‘Best Identity Design’ for their work on Cancer Research UK at the Drum Awards in 2015^[38]

• The 2015 Drum Marketing Awards for brand work on Cancer Research UK, The Children's Society

Won

• Five 2015 Transform Awards for brand work on Cancer Research UK, WorldPay, The Children's Society and 2015 European Games

• SomeOne won Best Corporate rebrand for a spin off/new company for their work on Tesco Hudl at the 2014 Transform Awards^[39]

• Voted ‘The most respected UK Design Company’ for the Drum Peer Poll ^[40] 2013

• Best Use of a Visual Property. Transform Awards 2013 ^[41] March 2013 FastJet Brand Launch

• FastJet: Best implementation of a rebrand. Transform Awards 2013 ^[42] March 2013

• Best rebrand following a merger or acquisition. Transform Awards ^[43]

• FastJet: Best Design Strategy of the Year.^[44] Drum Awards 2013

• Royal Museums Greenwich. 2012 Transform Awards. GOLD ^[45]

• Best Overall visual identity. Royal Opera House ^[46]

• Best implementation of a rebrand. WorldPay Zinc. Transform Awards 2014 ^[47]

• Best corporate rebrand for a spinoff/new company. Tesco Hudl. Transform Awards 2014 ^[48]

• Best brand consolidation. Crystal Ski. Transform Awards 2014 ^[49]

• Best visual identity in the energy sector. Atlantis Resources. Transform Awards 2014 ^[50]

• Best visual identity in the financial services sector. WorldPay Zinc. Transform Awards 2014 ^[51]

• Best visual identity in the technology, media & telecommunications sector. Tesco Hudl. Transform Awards 2014 ^[52]

• Best visual identity from the tourism sector. Crystal Ski TUI. Transform Awards 2014 ^[53]

References

External links

• The official SomeOne website