Social media analytics

Social Media Analytics is the process of gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information driven business decisions and increased customer centrality for brands and businesses.[1]

Social media analytics can also be referred as social media listening, social media monitoring or social media intelligence. It is a term covered by Social Analytics.

Digital media sources for social media analytics include social media channels, blogs, forums, image sharing sites, video sharing sites, aggregators, classifieds, complaints, Q&A, reviews, Wikipedia and others.

Social media analytics is an industry agnostic practice and is commonly used in different approaches on business decisions, marketing, customer service, reputation management, sales and others.[2]


See also

References

  1. ↑ IT Glossary, Gartner. "Social Analytics - Gartner IT Glossary". www.gartner.com. Retrieved 25 February 2015.
  2. ↑ Search Business Analytics, Tech Target. "Social Media Analytics". techtarget.com. Retrieved 25 February 2015.