Snakk Media

Snakk Media Limited
Public
Traded as NZX: SNK
Industry Mobile advertising
Founded New Zealand (2010)
Headquarters Auckland, New Zealand
Area served
 Australia, New Zealand
Key people
 Mark Ryan (Group CEO),
Derek Handley (Chairman),
Timothy Alpe (Director)
Michelle Kong (Director)
Bob Mohan (Group CFO)[1]
Revenue $7,056,106 (March 2014)[2]
Number of employees
 32[3] (March 2014)
Slogan Targeting the New Screens in Our Lives
Website www.snakkmedia.com

Snakk Media is a mobile advertising company founded by Derek Handley and Andrew Jacobs in 2010.[4] Snakk Media listed on the New Zealand Exchange in March 2013.[5]

Overview

Snakk Media helps brands find and reach consumers using apps, games and social media on their smartphones, tablets and other smart screens. The company generates revenue every time it successfully targets and delivers an ad across its networks of mobile websites, apps and games. The ads are targeted to ensure the right audiences see them at the right time and place.

History

Snakk Media was founded by Derek Handley and Andrew Jacobs in 2010.[6] and listed on the New Zealand Exchange in March 2013.[7] In May 2013 Snakk successfully raised $6.5 million in a share purchase plan.[8] Snakk started its operation in 2010 with offices in Sydney, Australia. Offices were established in Melbourne in May 2012, and Brisbane in April 2013. The first Trans Tasman office was established in Auckland in May 2013 and the first Southeast Asian office in June 2013 with the opening of the Singapore office.[9]

In May 2014 Snakk Media made a minority investment in Moasis Global of San Francisco, which includes the exclusive rights to offer its patented location-targeting technology throughout New Zealand and Australia. Snakk has also invested in Plyfe of New York, another cloud-based ad technology platform.[10]

In September 2014 Snakk Media launched a new wholly owned subsidiary, Represent Media, which sells advertising space for premium publisher titles appearing on mobile apps and websites. Represent Media first customers included ESPN [11] and TuneIn Radio.[12]

In November 2014 - Snakk Media has been ranked New Zealand’s 33rd fastest-growing business on the Deloitte Fast 50 index. This ranking was based on the company’s audited year-on-year growth from the past three years, calculated at 254.05% from 1 April 2012 to 31 March 2014.[13]

In November 2014 Snakk was ranked the 186th fastest growing technology business in the Deloitte Asia Pacific Technology Fast 500.[14]

5 November 2014 - Snakk Media launched TV Sync, a new product which allows brands to synchronise ads across television, mobile and tablet screens. TV Sync detects a brand advertiser’s TV commercial as it is broadcast in real-time, and then delivers highly targeted mobile ad campaigns into mobile social newsfeeds at the same time.[15]

Funding

In May 2013 Snakk Media raised $6.5 million in a share purchase plan.[16]

Recognition

Snakk Media has been certified as a "Certified B Corporation" in 2013 as it meets the set of social and environmental performance standards set out by the non-profit organization the B Lab.[17]

Snakk Media has also been ranked New Zealand’s 6th fastest-growing business on the Deloitte Fast 50 index. This ranking was based on the company’s audited year-on-year growth from the past three years, calculated at 486.3% from 1 April 2011 to 31 March 2013.

In December 2013 Snakk was ranked the 62nd fastest growing technology business in the Asia Pacific Technology Fast 500, one of only 16 New Zealand companies to make the top 100 on the list.[18] In August 2014 Snakk Media made it on to the TIN100+ Ten Hot Emerging Companies, as part of the annual TIN 100 Report measuring the performance of the technology export sector [19]

In September 2014 Snakk Media Ltd earned a place on the third annual ‘Best for Workers’ list for achieving a worker impact score in the top 10% of all Certified B Corporations.[20]

Competitors

Snakk Media’s primary competitors in the Australian and New Zealand mobile display ad market are Google, Facebook, Big Mobile, InMobi and Mobile Embrace Ltd.

See also

References

  1. ↑ http://www.stuff.co.nz/business/better-business/10476046/Snakk-snags-Google-executive
  2. ↑ http://investors.snakkmedia.com/nz-herald-snakk-revenue-nearly-doubles/
  3. ↑ http://www.scoop.co.nz/stories/BU1409/S00582/snakk-mulls-employee-shares-in-remuneration-packages.htm
  4. ↑ http://www.business.govt.nz/companies/app/ui/pages/companies/3202682
  5. ↑ https://www.nzx.com/companies/SNK
  6. ↑ http://www.business.govt.nz/companies/app/ui/pages/companies/3202682
  7. ↑ https://www.nzx.com/companies/SNK
  8. ↑ http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10879237
  9. ↑ http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11273438
  10. ↑ http://www.radionz.co.nz/news/business/245624/two-tech-investments-by-snakk-media
  11. ↑ http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11325177
  12. ↑ http://idealog.co.nz/tech/2014/10/tune-mobile-ads-where-sight-sound-and-location-collide0
  13. ↑ http://www.stoppress.co.nz/blog/2014/11/nine-marcomms-related-businesses-made-their-mark-deloitte-fast-50
  14. ↑ http://www.scoop.co.nz/stories/BU1411/S00818/51-kiwi-companies-make-the-asia-pacific-technology-fast-500.htm
  15. ↑ http://www.stuff.co.nz/business/industries/62954342/kiwi-technology-synchs-advertising.html
  16. ↑ http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10879237
  17. ↑ http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10888291
  18. ↑ http://www.scoop.co.nz/stories/BU1409/S00582/snakk-mulls-employee-shares-in-remuneration-packages.htm
  19. ↑ http://nzbusiness.co.nz/news/our-hottest-export-technology-companies
  20. ↑ http://www.scoop.co.nz/stories/BU1409/S00582/snakk-mulls-employee-shares-in-remuneration-packages.htm

External links