Sky Livingit

Sky Livingit

Sky Livingit logo used from 2011.
Launched 13 December 2004
Owned by Sky plc
Picture format 16:9, 576i (SDTV)
Audience share 0.1%
~0.0% (+1) (September 2014, BARB)
Slogan "Life's worth watching" (2009-2011)
Formerly called LIVINGtv2 (2004-2007)
Living2 (2007-2009)
Livingit (2009-2011)
Sister channel(s)
Timeshift service Sky Livingit +1
Website sky.com/skyliving
Availability
Satellite
Sky Channel 222
Channel 223 (+1)
Cable
Virgin Media Channel 122
Channel 160 (+1)
Smallworld Cable Channel 122
Channel 160 (+1)
WightFibre Channel 66
Channel 63 (+1)
UPC Ireland Channel 158
IPTV
TalkTalk Plus TV Channel 404
Streaming media
Sky Go Watch live (UK & Ireland only)
Virgin TV Anywhere Watch live (UK only)

Sky Livingit is a British television channel owned by Sky plc. It is the sister channel of Sky Living. It was originally known as LIVINGtv2 from the channel's launch in 2004 till 2007, and then was known as Living2 from 2007 to 2009.

The channel mainly shows highlights of programming from the main channel, along with extended coverage of its reality programmes, such as I'm Famous and Frightened Extra! and Most Haunted Live. However, the channel has gained the American reality TV series, The Amazing Race. The channel has also shown more lifestyle and health related programmes such as Baby ER, Birth Stories, Downsize Me and Wedding SOS.

Every morning from 10am to 12pm, there used to be a programming slot called Baby Zone, in which programmes related to pregnancy and birth were shown. Programmes included Birth Days, Maternity Ward and Babies: Special Delivery.

A one hour timeshift version of the channel launched on 5 February 2009, replacing Trouble +1.[1] [2]

Living2 was rebranded as Livingit on 30 November 2009, following problems making viewers understand that the channel is not a time-shifted version of the main channel.[3][4] The relaunch was accompanied by new programming under the strapline "Life's worth watching".[5]

It was announced on 25 October 2010, that Living would be rebranded as Sky Living in early 2011 and move EPG positions on Sky from channel 112 to 107 after Sky 1 and before Sky Atlantic.[6] As part of the move Livingit was rebranded as Sky Livingit.[7]

Sky Livingit is one of the few channels that do not get as highly publicised as its other channels such as Sky 1 because the channel rarely shows new content. This is the same for its sister channels Sky 2, Sky Arts 2 and Pick. Due to this, upon the launch of drama channel ITV Encore it moved to EPG slot 222 on Sky, and Sky Livingit +1, whose EPG number was replaced by Sky Arts 1 HD (SD on HD viewing) moving to slot 223.

Programming

Former logos

References

  1. "Trouble timeshift axed for more Living2". Digital Spy. 2009-02-03.
  2. "Implementation-Living 2 +1". AGB Nielsen Media Research. 2009-01-08.
  3. "Virgin Media relaunches 'Living 2' as 'Living It'". Marketing Magazine. 2009-10-30.
  4. "Virgin Media to drop Living2 brand". Marketing Magazine. 2009-10-05.
  5. "VMtv rebrands Living and Living2". Marketing Week. 2009-11-18.
  6. "Sky confirms strengthened entertainment line-up". British Sky Broadcasting. 25 October 2010. Retrieved 25 October 2010.
  7. "New Sky EPG line up to make it even easier for customers to enjoy the best in pay TV". British Sky Broadcasting. 18 January 2011.

External links