Sid Lee
| Private | |
| Industry | Creative Services |
| Founded | 1993 |
| Headquarters | Montreal, Quebec, Canada |
Number of locations | 5: Montreal, Amsterdam, Paris, Toronto, New York |
Key people | Jean-Francois Bouchard, Philippe Meunier, Bertrand Cesvet, Martin Gauthier |
| Products | Marketing, Architecture, Product Development, Industrial Design |
Number of employees | 600 |
| Website | www.sidlee.com |
Sid Lee is a creative services firm founded in 1993. Today, the company employs 550 professionals working globally from offices in Amsterdam, Montreal, New York, Paris and Toronto. The agency creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Sid Lee offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. Commercial Creativity is how Sid Lee defines this multidisciplinary approach.
Named “Agency of the Year” in Canada four times in the past five years (2009, 2010, 2011, 2013) Sid Lee has earned a global reputation for its progressive work and the solid results it achieved for top-tier clients such as adidas, Absolut Vodka, Cirque du Soleil and Red Bull. The company is owned by a close-knit collective of 25+ partners and global creative powerhouse Cirque du Soleil.
Sid Lee is also the creator and curator of C2MTL, one of the largest innovation events in the world with an attendance of more than 2,000 executives from more than 30 countries. The three-day program encompasses talks, workshops, exhibitions, networking, themed venues and festivities. This immersive conference explores the potent transformative power found at the intersection of commerce and creativity.
Recent developments
In 2008, Sid Lee launched its Amsterdam office in a neighborhood called De Pijp, in close proximity to Albert Cuyp Market.
That same year saw the publication of Conversational Capital: How to Create Stuff People Love to Talk About by the Financial Times Press. A collaboration between Chairman Bertrand Cesvet, Vice-President of Strategy Eric Alper and Creative Director Tony Babinski, the book was intended to demonstrate Sid Lee’s approach to creating word-of-mouth success stories.
Following Sid Lee’s initial European foray, the firm launched its second European office in Paris in 2009.
To bolster their Canadian presence, Sid Lee opened the doors to their Toronto office in 2010. In 2012, they also entered the US market with the opening of a New York office.
During the 2013 Cannes Lions Festival, Sid Lee announced the launch of a new branded experiences joint-venture with its co-owner Cirque du Soleil. The new company called Sid Lee Entertainment, will help brands create engaging experiences and content for their consumers.[1]
References
- Sid Lee Scoops adidas Originals Global Ad Account
- Conversational Capital at Financial Times Press — A Pearson Imprint
- adidas: An Original Design
- Jeans Campaign Gives Montreal Agency a Leg Up
- Adidas Originals Gets First U.S. TV Push
- Now Open in Amsterdam
- Canadian Agency Sid Lee Launches in Paris
- Sid Lee wins chunk of Dell advertising account
- Sid Lee opens an office in Austin,TX
- Sid Lee Goes ‘All In’ For Adidas’s Biggest Marketing Campaign Ever