Shock of the Hour

Shock of the Hour
Studio album by MC Ren
Released	November 16, 1993 (1993-11-16)
Recorded	1992-1993 Los Angeles, California, U.S.
Genre	West Coast hip hop, gangsta rap, political hip hop
Length	40:19
Label	Ruthless Relativity
Producer	Executive producers Eazy-E Additional producers Dr. Jam Madness 4 Real Rhythum D Tootie
MC Ren chronology
Kizz My Black Azz (1992) Shock of the Hour (1993) The Villain in Black (1996)
Singles from Shock of the Hour
"Same Ol' Shit" Released: October 29, 1993 "Fuck What Ya Heard" Released: April 26, 1994

Shock of the Hour is the debut album by rapper MC Ren, released November 16, 1993, on Ruthless Records and distributed by Relativity Records.

Background

After the success of his debut EP Kizz My Black Azz, a following album was promised for an early 1993 release. The EP which had gone platinum after two month, was released as a promotion for the upcoming album Life Sentence. However, in the middle of the recording of the Life Sentence album, MC Ren suddenly joined the Nation of Islam and converted to Islam with the help of his DJ and friend DJ Train. Now, with a new look on his world, MC Ren scrapped the Life Sentence album and decided to change the name to Shock of the Hour and started to record new songs for the album. He however kept the previously recorded songs and used them for the first half of the album, while the second half contained songs recorded after he converted to Islam.

Content

Lyrics

When listening to Shock of the Hour, the album plays as two separate albums. The first half were songs recorded before MC Ren joined the Nation of Islam. This half deals sosial issues like ghetto life, drug addiction, racism and poverty. The lead single, Same Old Shit, strips away any pretense of glamour around the gangsta lifestyle and outlines the brutality, paranoia and violence at its core. The second single, Fuck What Ya Heard, tells people not to listen to rumors and to be critical on what they hear. Also featured on the album is One False Move, which is a diss track aimed at Tweedy Bird Loc.

While making Shock of the Hour, MC Ren was said to be affiliated with the Nation of Islam, which had a large impact on the some parts of the album's content. The second half kicks off with Mayday On The Frontline, which appeared on the soundtrack for the film CB4. Attack on Babylon prophesizes a judgment day for modern America in which the races will be called to war in armed combat, while the title track foresees the nation's fiery end in an apocalyptic fury enabling black people to finally achieve justice. Do You Believe question black Christianity considering black history and everything that has happened. It also question interracial relationships.

Production

The majority of the album's production was handled by Tootie and Dr. Jam. Other producers like Rhythum D and Madness 4 Real produced one song each. Tootie, who is the brother of DJ Train, produced six tracks, while Dr. Jam produced four tracks. The producers managed to create an interesting musical backdrop for Ren's dark verses, operating completely independent of Dr. Dre's g-funk sound that was taking over the West Coast in ‘93. The album moves at a steady midtempo funk with rumbling bass, rough percussion and whiny synths. It's effective in that it's a dark and often powerful sound, but it's also somewhat faceless and industrial-sounding. The beats are focused to the point that a few sound too similar, but overall it is a memorable listen from a musical standpoint.

Album title

The title of the album is a reference made to a speech by Nation of Islam minister Louis Farrakhan called "The Shock of the Hour".

Singles

Two singles were released from the album: "Same Ol' Shit" and "Fuck What Ya Heard". "Same Ol' Shit was released as the first single on October 29, 1993 and was produced by Tootie. It peaked at number ninety on the Billboard Hot 100, number sixty-two on the Hot R&B/Hip-Hop Singles & Tracks and number eleven Hot Rap Singles. "Same Ol' Shit" became MC Ren's most successful single chart-wise by making it to #90 on the Billboard Hot 100, his only single to make it to that chart.

"Fuck What Ya Heard" was released as the second single on April 26, 1994 and was produced by Dr. Jam. The single did not enter any chart, but a music video was shot for the single.

Release and reception

Critical reception

Professional ratings
Review scores
Source	Rating
Allmusic	[1]
Entertainment Weekly	B- [2]
Los Angeles Times	[3]
The Source	[4]
Robert Christgau	D[5]
Rapreviews	(7.5/10) [6]

Upon its release, Shock of the Hour was met with generally positive reviews from music critics. The album is often hailed as MC Ren's finest work, even though it was charged with much controversy.

Commercial performance

The album peaked number one on Billboard R&B and twenty-two on the Billboard 200 chart, with a first-month sales of 321,000 copies in the United States. It was eventually certified gold by RIAA. According to MC Ren the album has sold 480,000 copies as of January 1995.

Track listing

Sample Credit

Personnel

Charts

See also

• List of number-one R&B albums of 1993 (U.S.)

References