Sheetal Vyas

Sheetal Vyas

Sheetal Vyas – Austin Film Festival 2010
Occupation Producer
Years active 1995–present

Sheetal Vyas is a film producer.

Sheetal produced her first feature film When Harry Tries to Marry released in the US on April 22, 2011. She also produced the film's soundtrack.[1]

Early life

Sheetal started her career under Sanjana Kapoor at Prithvi Theatre in Mumbai.

Career in Media, Marketing, Entertainment

Sheetal started her career as an Assistant Director on a documentary about Raja Ravi Varma directed by Nandan Khudayadi. It went to win the Indian National Award for Best Documentary. In 1995, Sheetal joined UTV[2] Television under Zarina Mehta and Ronnie Screwala as the Assistant Producer for many Television shows like Junglee Toofan Tyre Puncture, Kab Kyon Aur Kaha, Positive Health Show.

She then went to work with Channel V India's premium musical channel as an Assistant Producer on Timex Timepass (Winner of Best Television award) hosted by Javed Jaffrey and First Day First Show.

She also worked briefly with Profiles and Projection on an advertising show called Ad Mad. While at Profiles and Projections, she also worked on EPK for two movies – Prakash Jha's Mrityudand (1997) and G. P. Sippy's Hameshaa

Sheetal Joined Zee TV in 1999 to work on Zee Cine Awards[3] and Zee Music awards.

She moved to US in 2001 to become Assistant Vice President of Cinemaya Media Group, then one of the largest South Asian media, entertainment and marketing conglomerates in the US. While at the company, Sheetal produced shows of Indian television programming across genres, oversaw publication of several newspaper titles, and ran Elephant Advertising, an advertising agency, which was one of the top 15 multi-cultural advertising agencies (ranked by Ad-Age).[4][5][6][7]

Festivals, Awards, Appearances

Sheetal’s debut film When Harry Tries to Marry has become a festival darling. It has won Best Audience Award, Best Crossover Film, and Best New Talent at London Asian Film Festival. It also won Best Feature Film (Comedy) at Jersey Shore Film Festival. The film was a marquee screening of the Austin Film Festival, where it had its World Premiere,[8] and its international premiere was at Mumbai Film Festival. The film was an official selection of the Gold Coast International Film Festival.[9]

Sheetal has been a guest speaker at various industry events, and colleges including Ithaca College,[10] and Stonybrook University.[11]

Recent and upcoming work

Sheetal is currently working on an movie called Banker to the Poor[12] [13] based on the true-life story of Muhammad Yunus (Nobel peace Prize Winner 2006), Founder of the Grameen Bank. This movie has huge amount of "Gandhi feel". Muhammad Yunus made revolutionary changes in the banking system by making it accessible to more than 23 million poor people primarily women. It's a heartwarming story of one man's struggle to bring changes in a staunch Muslim world.

108 Production has announced a film entitled "Billion Dollar Raja" inspired by the story of Raj Rajaratnam described as "an investigative financial mafia drama inspired by the true story of Galleon Group founder Mr. Raj Rajaratnam, his network of Wall Street honchos, big corporate insiders, employees and a prosecution team determined to punish those involved in the most complex insider trading case in history through secret wire-tap recordings." The film will be written and directed by Nayan Padrai and produced by Sheetal Vyas.[14]

Filmography

References

  1. ↑ DFW.com. "Globespinning with Nayan Padrai".
  2. ↑ UTV. "About Us".
  3. ↑ Zee Cine Awards. "Zee Cine Awards".
  4. ↑ Cinemaya Media Group. "Television".
  5. ↑ Padrai, Nayan. "Biography". 108 Production.
  6. ↑ Bollywood.com (February 25, 2008). "Cinemaya takes over DD India".
  7. ↑ Cinemaya Media Group. "Elephant Advertising".
  8. ↑ harrytriestomarry. "World Premiere Featurette".
  9. ↑ When Harry Tries to Marry. "Festivals and Awards".
  10. ↑ Ithaca College (February 18, 2011). "Screening and Q&A".
  11. ↑ Stonybrook University (November 1, 2011). "Screening and Q&A".
  12. ↑ Sloan Science and Film. "Banker to the Poor".
  13. ↑ IMDB. "Banker to the Poor".
  14. ↑ Szalai, Georg (October 27, 2011). "108 Production Plans Film About Hedge Fund Manager Convicted of Fraud". The Hollywood Reporter. Retrieved October 27, 2011.

External links