Serviceable available market

Total Available Market (TAM), Serviceable (or Served) Available Market, and Target Market.

Serviceable addressable market (SAM) (or served available market) is the part of the total addressable market (TAM) that can actually be reached.[1]

See also

References

  1. ↑ Steve Blank, Bob Dorf (2012-03-01). "The Startup Owner's Manual". K & S Ranch. ISBN 0984999302.