Senninha

Senninha is a Brazilian comic book series whose main character is based upon Formula One world champion Ayrton Senna. Senninha was launched in 1994 by Editora Abril but was cancelled in the same year after Senna's death. It was relaunched in 2008. All profits from licensing of the character go to the Instituto Ayrton Senna.

Characters

History

Senninha was designed by Rogerio Martins Jr and Ridaut Days in 1994.[1] The pair was looking to publish the character but were low on money. They met with Ayrton Senna who suggested the design be based on himself.

The first publication was on February 27, 1994. It was published by Editora Abril and made available free to every school in Brazil.[2][3] The publications of the character transferred to Brainstore before being cancelled later that year. The comics were also sold in various bookstores in Europe.[4] Senninha returned in 2008 with new publishers HQM Publisher.[5] All of the sales of Senninha contribute to the Instituto Ayrton Senna.[6]

Merchandising

Senninha's name has been used on more than 370 products ranging from shirts to helicopters.[7] A brand of eyewear created by the House of Watchmakers under Senninha's name is aimed at children under the age of twelve.[8]

Video game adaption

DiverBras Entertainment developed a video game adaption of Senninha entitled Senninha GP in 2008. The game was developed in Brazil by a team of 25 developers. It was first released in São Paulo and Rio de Janeiro.[9]

References

  1. Billaud, Norbert (4 October 2008). "A small pilot with a big heart" (in Portuguese). Fanatic F1. Retrieved 21 August 2012.
  2. "Senna's World: SENNINHA". Senna World. Retrieved 21 August 2012.
  3. "Senninha and His Crew # 4 on newsstands" (in Portuguese). UOL. 23 July 2008. Retrieved 21 August 2012.
  4. "' UN FIGLIO E LA FERRARI'" (in Italian). La Repubblica. 1 May 1995. Retrieved 28 September 2012.
  5. Ramone, Marcus (October 2010). "CHILDREN'S SERIES HQM # 1 - Senninha" (in Portuguese). Universe HQ. Retrieved 21 August 2012.
  6. Knoploch, Carlos (7 November 2010). "Viviane Senna não gosta de automobilismo, mas acompanha carreira do filho Bruno". Globo. Retrieved 28 September 2012.
  7. "Fundación Senna: el mejor homenaje" (in Spanish). BBC Mundo (BBC). 29 April 2004. Retrieved 28 September 2012.
  8. "Diário Do Nordeste Negocios" (in Portuguese). Globo. 11 November 1999. Retrieved 28 September 2012.
  9. ""Senninha GP" pode ganhar versão para consoles" (in Portuguese). UOL. 13 August 2008. Retrieved 28 September 2012.

External links