Seaview Square Mall
 Aerial view of the Seaview Square Mall on March 29, 1995. | |
| Location | Ocean Township, New Jersey, United States |
|---|---|
| Address | 1000 Rte 66, Ocean Township, NJ 07712 |
| Opening date | November 2, 1977 |
| Closing date | 2000 |
| Developer | Goodman Company |
| No. of anchor tenants | 3 |
| Total retail floor area | 929,620 square feet (86,365 m2) |
| No. of floors | 2 |
Seaview Square Mall was formerly an indoor shopping mall located in Ocean Township, in Monmouth County, New Jersey, United States, and it has been repurposed as a power center.[1] The 856,000-square-foot (79,500 m2) mall,[2] located at the intersection of Route 35 and Route 66, was originally constructed in 1977 as an indoor mall.[1][3] It faced stiff competition from the more upscale Monmouth Mall, located five miles (8 km) further north on Route 35.[1] One of its four anchors never opened,[1] and several smaller stores, and Stern's and Steinbach, two of its anchors, were victims of the then-indoor mall's then-state of decline.[4]
History
The mall's past history can be traced back to the 1950s, when Sears relocated its downtown Asbury Park store to a more suburban site on Route 66 at the site of the present-day Neptune World Class Shoprite, just west of the Asbury Circle.
Following the 1970 Asbury Park riots, many businesses left Asbury Park's downtown. Thus, planning for Seaview Square began at the site across the street from the Sears, behind a small cinema, which was later renamed the "Seaview Square Cinema" and absorbed as part of the mall's property. The site was originally a landfill from 1941 to 1975 and was considered a Superfund site by the United States Environmental Protection Agency (EPA) until 1991.[5] The 856,000-square-foot (79,500 m2) mall would be anchored by Steinbach at the west end, and a newer and much larger Sears at the other end, which also housed Sears' regional credit office. The mall also had room for about 150 stores and two extra anchors.
The mall was developed by The Goodman Company [6] and opened on November 2, 1977. At this point, the mall was about 40% occupied. Steinbach operated its Seaview Square store as an upscale, fashion-oriented store, and their Asbury Park store more towards housewares and furniture. By 1979, however, the Asbury Park store had closed and the company reevaluated itself as a "value chain". In the same year, Stern's opened along the front side of the mall, after it wasn't able to open at the nearby Ocean County Mall in Toms River. Around the same time, Lord & Taylor was rumored to be the mall's fourth anchor, but never came to fruition.
In the 1990s, Stern's parent company, Federated Department Stores, bought Macy's, and decided to merge the Abraham and Straus chain into Macy's, which left the Monmouth Mall with an empty anchor. Sterns subsequently moved to the vacant space, but continued to operate the Seaview Square store as half-store and half-clearance center until their lease ran out in 1999. Steinbach folded that same year, and was replaced with a Value City.
Current
The mall closed in 2000 for reconstruction, and most of the original mall was demolished in 2001, with the exception of its remaining two anchors, Value City and Sears, that have been replaced by several other freestanding "big-box stores" including Target, Costco.
The most current description of this mall is that Seaview Square Shopping Center consists of approximately 1.1 million square feet of retail space located at the junction of the region's three major routes (18, 66 and 35 ) in Ocean Township, Monmouth County, New Jersey. It has a traffic count of 88,000 cars per day, and 155,000 people live within 5 miles of the center. In addition, there are 644,000 people who live in Monmouth County, and in the summer months, these numbers swell dramatically as it is located about 2.5 miles from the major resort area of Asbury Park, Ocean Grove, Bradley Beach, Avon, Belmar and the Atlantic Ocean. With powerful tenants as Target, Costco, Sears, BigLots and Burlington Coat Factory, Seaview Square provides the public with Big Box and Club store prices. These stores are experiencing increased traffic, membership and revenues. There are five (5) entry points to make commuting in and around the center a breeze for shoppers and has great appeal for retailers. For public transportation, it is served by NJT bus route 832
References
- ↑ 1.0 1.1 1.2 1.3 In the Region/New Jersey; Foundering Ocean Township Mall Is Bulking Up, The New York Times, July 23, 2000
- ↑ International Council of Shopping Centers: Seaview Square Mall, accessed December 9, 2006
- ↑ Upscale development fills commercial corridor, Asbury Park Press, October 20, 2005
- ↑ For a while, plenty of parking at mall, Asbury Park Press, January 18, 2001
- ↑ Cracks in floor at Lowe's spur shutdown for repairs, Asbury Park Press, February 28, 2004
- ↑ "The Goodman Company". The Goodman Company. Retrieved March 16, 2015.