Seasonal packaging

Seasonal packaging is a way of marketing a product and sparking sales in consumer segments that infrequently buys the product by wrapping the product in a package closlely related to seasons such as Valentine's Day, Easter, Mother's Day, Memorial Day, the Fourth of July, Labor Day, back-to-school, Halloween, Thanksgiving, Christmas and New Year's.

Examples

Examples of products that has used seasonal packaging are

• Toblerone (Changing logo to "ToMyLove" or "HoHoHo")
• Quality Street (Changing logo to Quality Dad)