Seagram's Seven Crown
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Seagram's Seven Crown American blended whiskey | |
| Type | Blended whiskey |
|---|---|
| Manufacturer | Diageo |
| Proof | 80 |
| Related products | Crown Royal, Seagram's VO Canadian Whisky |
Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.
Seagram's Seven is typically consumed in combination with a non-alcoholic beverage, such as in a highball. Popular mixers include cola and lemon-lime. Seagram's Seven with 7Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans. Seagram's Seven has an ABV of 40%.
Sales history
Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum.[1] The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.
References
- ↑ "Bookmarkable URL intermediate page". Ehis.ebscohost.com. Retrieved 2012-03-03. (subscription required (help)).
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