Scrubs Magazine

Scrubs Magazine is a lifestyle magazine and website for nurses, which premiered November 15, 2009. The quarterly magazine, which covers a range of lifestyle topics including beauty, money, style, health, and wellness, is audited by Business Publications Audit (BPA) Worldwide. Scrubs magazine has a paid circulation of 371,082 for the period ending December 31, 2011 and is distributed to over 1,500 nursing apparel stores nationwide, to select nursing students, VIP nursing school administrators and key nursing associations.

The Scrubs website features conversations with nurse bloggers.

Concept

Strategic Partners, Inc. (SPI) – a nursing apparel and footwear company in the United States and manufacturer/distributor of scrubs under the labels of Cherokee, Disney, Baby Phat, Skechers, the NFL and others – is the founding sponsor. The concept for Scrubs was created by Michael Singer of SPI and developed and produced by Mind Over Media (MOM), the Los Angeles-based media development and packaging company.

Staff

Catherine Ettlinger is editorial director of Scrubs and the former editor of Elle and managing editor of Mademoiselle.

Mind Over Media’s co-founder and partner Amy Rappeport is the former vice president of custom publishing for American Express and former publisher of New York Woman. Co-founder and partner Susan Gates is the former founding publisher of Buzz. Creative director Maxine Davidowitz is the former creative director of More, Prevention, Health, Parents and Redbook, and web editor Miriam Bookey was formerly managing editor for AOL City Guide.

References

• Miami Herald: http://www.miamiherald.com/living/health/story/1358763.html
• MediaPost: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120544
• Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2009/11/20/AR2009112003534.html
• Nursing Times: http://www.nursingtimes.net/whats-new-in-nursing/students/lifestyle-magazine-for-nurses-launches/5008787.article
• National Public Radio: http://marketplace.publicradio.org/display/web/2009/11/13/am-nurses-mag/
• LA Observed: http://www.laobserved.com/archive/2009/11/looking_at_scrubs_magazin.php
• ANA Smart Brief: http://alquemie.smartbrief.com/alquemie/servlet/encodeServlet?issueid=65DF0B70-5AAC-4B09-AFCF-ABD7E499E67F&lmcid=archives
• LA Times: http://latimesblogs.latimes.com/booster_shots/2009/11/nurses-work-long-hours-sometimes-for-little-pay-and-are-often-under-appreciated-for-their-caregiving-work-but-some-recogni.html
• Mediabistro: http://www.mediabistro.com/fishbowlny/magazines/scrubs_enters_niche_magazine_market_142079.asp
• Folio: http://www.foliomag.com/2009/apparel-manufacturing-launch-lifestyle-magazine-nurses
• Press Release, November 2009: http://scrubsmag.com/scrubs-magazine-premieres-november-3-2009-press-release/

External links

• Official website