Salmat
|
Salmat logo | |
| Privately held company | |
| Traded as | |
| Industry | Internet marketing |
| Founded | 1979 in Sydney, Australia |
| Founders |
Phil Salter Peter Mattick |
| Headquarters | Sydney, Australia |
Area served |
Australia Asia |
Key people |
Phil Salter (Founder)[1] Peter Mattick (Co-Founder)[1] Craig Dower (CEO)[2] |
| Services | Multichannel marketing |
| Revenue |
 AU$ 452.8 million[3] |
Number of employees | 4,000+ |
| Divisions |
Targeted Media Solutions Local Direct Network Lasoo |
| Website |
salmat |
Salmat is an Australian ASX listing company, which was founded by Phil Salter and Peter Mattick in 1979.[1] The company provides multichannel marketing solutions for leading Australian companies such as Woolworths Limited, Target Australia, Telstra and the Government of Australia. Salmat is headquartered in Sydney, Australia with over 4,000 employees throughout Australia, New Zealand and Asia. The business began as a catalogue distribution company, while currently the company provides marketing services such as digital catalogues, competitions, loyalty programs, customer contact solutions, speech voice biometrics, learning and development expertise and other business to consumer platforms.
History
Salmat was founded in 1979 in Sydney, Australia by Peter Mattick and Phil Salter. In 1984 Peter and Phil received a capital injection from News Limited, which acquired 49% of the company in 1984 for $5 million after a bidding war with rival newspaper publishers Fairfax. Salmat regained full control of the company again in 1998 when it bought back News Limited's stake.[4]
In 2000, revenues reached over $200 millions, in 2004 it passed $400 millions and passed $800 million in 2008. Driving Salmat's growth was its puclic listing on the ASX on the 2nd of December 2002. Following the public listing of the company came a series of acquisitions including SalesForce for $64million on the 6th December 2004, the NSW printing service on 7th of March 2005, VeCommerce on 27th July, 2006 for $28.7 million, Dialect Interaction on 5th December, 2006 for $6 million, New Zealand targeted media operations Deltarg was sold to New Zealand Post for $1 million as the two organisation established a joint venture call Reach Media;[5] and finally the acquisition of Salmat's largest rival SPA from Kodak Australia for $318 million on the 18th of July, 2007. The HPA acquisition was accompanied by a captual raising that diluted Peter and Phil's stake in Salmat from 60 percent to 40 percent which they account as being "right for the company"
In 2012, Salmat's CEO Grant Harrod announced company's change of strategic direction and the shift from being a multichannel to an omni-channel communication company.[6]
In the early 2014, Craig Dower, a former Avanade employee, was announced as a company's new CEO.[7]
Divisions
Salmat has two main divisions, Consumer Marketing Solutions (CMS) and Customer Engagement Solutions (CES).
- Consumer Marketing Solutions (CMS) division comprises letterbox media and digital catalogue solutions (including Lasoo); digital marketing, SMS services and e-commerce solutions (including Salmat Digital, Netstarter and MessageNet), customer loyalty and feedback services (including Salmat Listen), as well as local area marketing solutions. The latter includes Local Direct Network (LDN), which design, prints and distributes letterbox advertising for SMEs, and multichannel marketing provider, Fuse. Salmat CMS also specializes in data insights and analytics.
- Customer Engagement Solutions (CES) division designs and delivers multichannel contact center services and technology solutions, field sales services, and learning and development solutions. Salmat’s contact solutions include outsourced contact centre, on-demand contact center (Salmat Active), cloud contact center (Salmat Reach), and speech technology (Salmat Virtual Agent). This division also incorporates e-learning solutions (Salmat Learning), and customer experience and optimization consulting. Salmat’s face-to-face sales and lead generation solutions include door-to-door SME and residential solutions, business to consumer (B2C) kiosk and in-store sales, and lead generation (William Saver). The most recent addition to this division in 2014 is Salmat MicroSourcing, which provides offshore Business Process Services under a Managed Operations model.[8]
Awards and recognition
In 2010, Salmat was ranked as one of Australia's Dream Employers.[9]
The company, its entities and staff have won a number of industry awards over the years. Salmat’s ATO Technical Help Desk won the 2014 Auscontact Victorian Contact Centre of the Year (31-80 FTE) and Salmat MicroSourcing was named the Best Non-Voice Excellence Company of the Year in the International ICT Awards Philippines 2014. The previous year, Salmat’s digital catalogue and shopping website, Lasoo, won the Best Aggregation Channel at the Online Retail Industry Awards (ORIA) 2013. In New Zealand, MSD and Salmat VeCommerce won the 2009 Telecommunications Users Association of New Zealand (TUANZ) Award for the introduction of the Salmat VeCommerceVeConnect and VeSecure solutions in MSD’s Work and Income contact centre. Salmat has also won the Work Safety Award from the Government of Western Australia.
In September 2014, the company was awarded the contract to operate the "Do Not Call Register" on behalf of the Australian Communications and Media Authority.[10]
See also
References
- ↑ 1.0 1.1 1.2 Bell, Nathan (9 January 2009). "Salmat founders call it a day". Intelligent Investor. Retrieved 15 October 2014.
- ↑ Mitchell, Jake (15 January 2014). "Salmat boss ready for transition to digital operations". Financial Review. Retrieved 15 October 2014.
- ↑ "2014 Salmat Financial Report" (PDF). Salmat. 30 June 2014. Retrieved 15 October 2014.
- ↑ "An Overnight 30-year Success". Australian Institute of Management. 1 July 2009. Retrieved 15 October 2014.
- ↑ "New Zealand Post and Salmat Apply for Clearance to Form Joint Venture". Commerce Commission New Zealand. 9 August 2007. Retrieved 15 October 2014.
- ↑ Kruger, Colin (28 August 2012). "Salmat changing the few for the all". Sydney Morning Harald. Retrieved 15 October 2014.
- ↑ Heffernan, Madeleine (24 July 2014). "Junk mail company Salmat upbeat on plan to add digital to 'old media'". The Sydney Morning Harald. Retrieved 15 October 2014.
- ↑ Talevski, Julia (19 December 2013). "Salmat acquires Philippines-based outsourced service provider". IDG. Retrieved 15 October 2014.
- ↑ "The Dream Employers". Dream Employers. Retrieved 15 October 2014.
- ↑ "Salmat Digital awarded Do Not Call Register contract". ACMA. 22 September 2014. Retrieved 15 October 2014.