SONGZIO

SONGZIO Corp

Type	Private company
Industry	Fashion
Founded	1993
Headquarters	Seoul, South Korea
Key people	Zio Song (Chairman, CEO, Creative Director)
Products	High-end menswear, ready to wear menswear, ready to wear womenswear, luxury goods, lingeries
Subsidiaries	SONGZIO Collection, ZIO SONGZIO, ZIO Paris, SONGZIO ON AIR
Website	1. www.songzio.com 2. www.ziosongzio.com

SONGZIO Corp. is a privately held high-end fashion company founded in South Korea by Zio Song. Founded in 1993, the brand holds 4 subsidiaries (SONGZIO Collection, ZIO SONGZIO, ZIO Paris, SONGZIO ON AIR) that specialise in high-end menswear, ready to wear menswear, ready to wear womenswear, luxury goods and lingeries for men and women

.^[1] The Company is privately owned by the prominent South Korean businessman and fashion designer Zio Song known for his numerous successful businesses, his role as a Governor of the Asian Couture Federation ^[2] and his status as one of South Korea's most notable fashion figures.^[3]

History

The company was founded in 1993 by the prominent South Korean businessman and fashion designer Zio Song (born 1961) who had previously founded an haute couture womenswear brand in 1992.^[4][5] After the commercial success of his first high-end menswear line SONGZIO Homme (Later SONGZIO Collection) with numerous affiliation with South Korean celebrities, in 2003 the brand launched its second line SONGZIO ON AIR. In 2007, the brand launched its third line ZIO SONGZIO, targeting a wider audience with now a casual and a commercial line. In 2008, Zio Song launched the forth line SONGZIO GOLF which specialises in golfwear and apparels for men and women.^[6] As of 2013, SONGZIO Corp's second line SONGZIO ON AIR produced highest sales figure in CJ Group's CJ O Shopping after having topped the charts for many years.^[7][8] In 2010, the company launched within SONGZIO ON AIR its fifth line its lingerie brand for men and women in collaboration with FIDELIA.^[9]

The company's first line SONGZIO Collection began its business appearing in Seoul Fashion Week since 1999. After entering Paris Fashion Week in 2007, the company expanded its business to Barcelona in 2010 being involved in 080 Barcelona Fashion,^[10] as well as to Singapore since 2011 by presenting its collection in Singapore Mens Fashion Week.^[11] In South Korea, SONGZIO Collection is also known for its frequent collaboration with Asian Celebrities, actors, and singers, often featuring actors Cha Seung-won, Lee Soo-hyuk and singers Lee Jung-shin, Kim Hyung Jun, and Hwanhee and others in its Seoul fashion shows.^{[12][13][14][15][16]}

Today

With its headquarters in Seoul, South Korea, the company expands its projects overseas. With four main branches today, the brand's different lines each operates independently under the SONGZIO Corp's umbrella. Today, the brand and its subsidiaries hold an approximate of 100 stores/selling locations in more than 20 different cities in South Korea, as well as in Shanghai, Beijing, Hong Kong, Moscow, Sydney, Paris, Milan, London, and Singapore.^[17][18]

References