SEEK Learning

SEEK Learning Pty. Ltd.

Type	Subsidiary
Industry	Education
Founder	Andrew Bassat, Paul Bassat, Matt Rockman
Headquarters	541 St Kilda Road, Melbourne, Victoria, 3004, Australia
Number of locations	Two
Area served	Australia and New Zealand
Key people	Andrew Bassat (CEO)
Services	Training course advice and enrolment
Revenue	A$ 0240.8 million (2014)
Number of employees	143
Parent	SEEK Ltd.
Website	www.seeklearning.com.au www.seeklearning.co.nz

SEEK Learning is a wholly owned subsidiary of Australian and New Zealand employment website SEEK Ltd.,^[1] and a part of SEEK Education.^[2] In 2012, SEEK Ltd was listed as one of 14 on the Aon Hewitt list of Best Employers in Australia.^[3]

SEEK Learning specialise in connecting adult Australians with career-related education (primarily online-based courses). SEEK Learning’s primary proposition is to pair students with the course that best aligns with their career goals and lifestyle commitments. SEEK Learning have enrolled 200,000^[4] students since 2004 via their ‘Learning Consultants’; trained staff who counsel students about the education options available to them and assist with the course enrolment process.

History

Parent company SEEK was founded in Melbourne in 1997 by brothers Andrew and Paul Bassat, and Matthew Rockman.

In 2004 SEEK Ltd acquired online training company SelfCert, which was renamed SEEK Learning. SEEK Learning, together with TAFE, university and vocational education providers, listed over 300 training courses from Australian education providers.

In January 2011, Swinburne University of Technology announced that it would expand its online degree offerings through a $10 million joint venture with SEEK.^[5] Initially called Swinburne Direct, the venture subsequently became known as Swinburne Online.^[6]

Ownership and structure

SEEK Learning is owned in full by SEEK Limited. The business is overseen by a Board of Directors, and day-to-day management is undertaken by the trans-Tasman executive management team. Directors as of 2014 were:

Management

Brand

Identity:

The SEEK Learning brand operates within the highly fragmented and competitive Australian career education market. There is a range of both indirect and direct competition, from bricks and mortar education providers to fellow career-related course aggregators.

Given the decision to commit to further study is generally high-involvement for the consumer, the SEEK Learning brand positions itself as an positive, knowledgeable, supportive and approachable (albeit with a slightly quirky side) brand which seeks to inspire customers to undertake career-related learning. The SEEK Learning brand also leverages its relationship with parent company, SEEK, with a key brand differentiator being a focus on courses that concentrate on getting students job-ready.

SEEK Learning’s current brand slogan is “You find your calling, we’ll find the course”, which references SEEK Learning’s ‘Learning Consultants’, trained staff who specialise in providing tailored course recommendations to prospective students. SEEK Learning, however also have brand campaign taglines which differ according to the particular campaign and key message. As at February, 2015 the current campaign tagline is “Get where you want to be”, emphasising SEEK Learning’s focus on connecting students with courses that are designed with real job outcomes in mind.

Logo:

The SEEK logo comprises a white dotted arrow inside a green circle, pointing at the words ‘seek learning’ to the right of the circle.

Locations and staff numbers

SEEK Learning has 40 staff based in Melbourne and 155 located in Sydney.

Providers and Courses

SEEK Learning have partnerships with 22 Australian education providers offering both online and on campus courses across a number of industries. Together, these educators provide SEEK Learning students with access to over 300 courses across a range of industries including education, building and construction, design, IT, community services, business and accounting, health, and marketing.

References