Rush (2012 film)

Rush
Directed by	Shamin Desai Priyanka Desai
Story by	Shamin Desai
Starring	Emraan Hashmi Neha Dhupia Sagarika Ghatge Aditya Pancholi Rahul Singh
Music by	Pritam
Edited by	Aarif Sheikh
Production company	Showman International
Distributed by	Percept Pictures
Release dates	26 October 2012 (2012-10-26)
Running time	106 minutes
Country	India
Language	Hindi
Budget	300 million (US$4.8 million)
Box office	Template:ZMK Convert

Rush is a 2012 Bollywood thriller film directed by Shamin Desai. The film features Emraan Hashmi, Aditya Pancholi, Neha Dhupia and Sagarika Ghatge. The storyline is based on media and crime. The film released on 26 October 2012 on Dussehra. After the death of director Desai, the film was completed by his wife Priyanka Desai. It generally received negative response from critics and was declared a disaster at box-office.

Plot

The story follows media, politics, crime and sex at the point of life and death. Samar Grover (Emraan Hashmi) is a struggling news reporter. Even though his talk show is at the pinnacle of success, his personal life has turned upside down due to problems with his wife (Sagarika Ghatge). Seeing no way out, he accepts an assignment offered by a dynamic media tycoon named Lisa (Neha Dhupia), which he believes can make him millions. However, along with Lisa, one of India's most richest man, Roger Khanna (Aditya Pancholi), together play a game on Samar, which plunges him into a vortex of violence in a deadly game of cat and mouse. Beneath the veneer of glamour, money, power and the enviable life of media, lays a truth that is at once unbelievable and shocking.

Cast

• Emraan Hashmi as Samar Grover
• Neha Dhupia as Lisa Kapoor
• Sagarika Ghatge as Ahana Sharma
• Aditya Pancholi as Roger Khanna
• Murli Sharma
• Rahul Singh as Kudo
• Ashok Banthia as Raja Choudhary

Production

The film was announced in late 2010 by original director younas jax. After casting Emraan Hashmi and Sagarika Ghatge, it started filming under the title of Raftaar 24x7. However, after the death of director Desai in January 2011, the film was reported to be cancelled. In October 2011, Desai's wife Priyanka announced that she will be completing the film, and it was renamed to Play. In mid-2012, it was finally announced that the film has been completed, and will be titled Rush.

Soundtrack

Rush
Studio album by Pritam
Released	8 October 2012[1]
Genre	Feature film soundtrack
Label	T-Series
Producer	Pritam
Pritam chronology
Barfi! (2012) Rush (2012) Race 2 (2013)

The soundtrack is composed by Pritam. It consists of 6 songs and lyrics penned by Sayeed Quadri, Kumaar, Ashish Pandit and Hard Kaur.

Reception

The soundtrack received positive to average reviews from critics as well as public.

Happysing.com gave a very positive review saying, Rush has some really good songs, chhup chhup ke and Mumkin Nahi are must listen. Rest aren’t bad too. Worth a try for all, and worth a buy if you’re a music lover. Suhail of Gomolo, gave the soundtrack 4 out of 5 stars justifying the soundtrack as 'An Everlasting Package' with tracks that are too hard to drop-out.Rush soundtrack is a Highly outrageous travel!.^[2]

There were average reviews as well. On of them is given by Music Aloud who gave the album an average rating of 5.5 out of 10 stars and commented, After a superlative effort in Barfi, surprisingly unremarkable score from Pritam for Rush..

One of the negative review was given by Bollyspice.com who gave the album a negative rating of 2 out of 5 stars and also commented that,I found the soundtrack to Rush to be a frail attempt on Pritam’s part. After having recently composed some truly spectacular songs for his last album ‘Barfi!,’ Pritam has delivered here an album which has two great songs with the rest being very average.

Release

Rush was to be initially released on 26 October but for some reasons it was then pre-poned to 24 October. However the film was again postponed from 24 to 26 October due to lot of films being released around the same time and the emergence of successful run of Karan Johar's Student of the Year. The film was finally released on 26 October 2012. Rush released in 850 cinemas across the entire country.

Critical Reception

Professional reviews
Review Scores
Source	Rating
IMDB
Koimoi
IBN Live
Filmfare
Rediff
Bollywood Hungama
Indian Express
NDTV
Mumbai Mirror
Times of India
Now Running
Review Gang (critics)
Review Gang (viewers)

Rush received mostly negative to below average reviews. Apurv Bhatia of Koimoi gave it 1.5 stars "Rush is a half baked, uninspiring flick that evokes no response." wrote Apurv.^[3] Social Movie Rating site gave it a rating of 2.4 putting it in Below Average category.^[4] Taran Adarsh of Bollywood Hungama gave it 2 stars.^[5] Rohit Khilnani of Rediff gave it 1.5 stars.^[6] IMBD has a given a rating of 3.8/10 stars while another website ReviewGang has a critic rating of 3.5/10 stars.

Box office

India

Rush opened to a very poor opening mainly due to the delay of the film from around one year and also was badly affected due to lack of promotion. Then, the film was postponed from 24 to 26 October as a lot of films were released around the same time and the emergence of successful run of Karan Johar's Student of the Year affected the film's collections severely. Lack of time for promotion is also one reason. The death of Shamin Desai also affected film's response and delayed it for a lot of time, which was later completed.

Rush opened on Friday to around 10%–15% collections all over and collected around 6 million net. Though the opening of the film was awful, but film did show 20% growth on Saturday and Sunday with collections of 70 and 9.5 million respectively, but with such an awful opening, there was practically no chance for the film. At the end of the first week, Rush collected Rs. 32.1 million. The film was out of most of the cinemas due to the release of JTHJ and SOS. The film was declared a Disaster at the box-office at the first run itself.

References

External links

• Rush on Bollywood Hungama