Run to the Beat

Run to the Beat
Date October 5, 2008
Location London, United Kingdom
Event type Road
Distance Half Marathon
Established 2008
Official site Run to the Beat

Run to the Beat was the first half marathon event to be held in London.[1] It is organized by IMG.[2]

2008 Race

Organisers expected more than 12,000 runners to take part in the inaugural race in the London borough of Greenwich on October 5, 2008.[3] But bad weather on the day and tube delays saw just 7252 runners cross the startline. Of those 55% were female and 45% were male.[4]

Winner of the men's race

Winner of the women's race

Event information

The route started and finished at The O2. Runners then headed along the river towards the Thames Barrier, past Firepower - The Royal Artillery Museum, the Royal Artillery Barracks and Greenwich Park. A main stage was located next to the start–finish line and music was played at 16 stages along the route.

The theory behind the event comes from Dr Costas Karageorghis,[5] associate professor of sport psychology at Brunel University. His research[6] depending on a number of factors.

Official Charity

Leukaemia Research is a British charitable organisation, established in 1960, dedicated to the fight against Leukaemia, Hodgkin's and other lymphomas and myeloma. More than 24,500 people in the UK are diagnosed with a blood cancer each year.[7] Anyone at any age can be diagnosed with a blood cancer, but it is the main cause of cancer death in the under 35’s.[8]

Sponsorship

On July 16, 2008 Sony Ericsson were named as the title sponsor of the event.[9]

References

  1. ↑ London's First Official Half Marathon, Tri247, 23 January 2008
  2. ↑ IMG CHALLENGER WORLD ANNOUCES NIKE+ AS NEW RUN TO THE BEAT SPONSOR
  3. ↑ Metro UK, 15 July 2008
  4. ↑ Run to the Beat Official Results
  5. ↑ Dr Costas Karageorghis Biography - Brunel University
  6. ↑ The Science Behind "0A&oref=slogin/ "They’re Playing My Song. Time to Work Out." - New York Times, January 10, 2008
  7. ↑ http://www.lrf.org.uk/en/1/disstahome.html
  8. ↑ http://www.cancerindex.org/medterm/medtm2.htm
  9. ↑ Sony Ericsson backs half-marathon event, Ed Kemp Marketing, Brand Republic, 15 July 2008

External links