Rubicon Project

Rubicon Project Inc.
Public
Industry Internet
Computer software
Advertising
Founded Los Angeles, California
(May 1, 2007)
Founder Craig Roah, Duc Chau, Frank Addante, Julie Mattern
Headquarters Playa Vista, California, U.S.
Area served
 Worldwide
Website www.rubiconproject.com

Rubicon Project (NYSE: RUBI) is an online advertising technology firm based in Los Angeles, California.

According to its website, it optimizes advertising revenue for web sites.

History

Founding

The company was founded in 2007, by Frank Addante, Craig Roah, Duc Chau and Julie Mattern who had previously worked together at L90 - an online advertising network.

By April 2009, the company had raised $33 million in venture funding led by Clearstone Venture Partners, IDG Ventures Asia and Mayfield Fund. The company also secured $8 million in venture debt from Silicon Valley Bank.[1]

Early Acquisitions

In September 2009, the company acquired OthersOnline, an audience profiling technology company.

In May 2010, the company bought Site Scout, a malware detection company.[2]

In October 2010, the company acquired Fox Audience Network from News Corp. in return for a minority stake in the company. It also received $18 million in additional funding led by Peacock Equity, the venture division of NBC Universal.

In May 2012, the company acquired Mobsmith a mobile technology company.

In August 2012, the company became the top ranked online advertising company in terms of reach, with a 96.2% audience share, according to rankings provided by ComScore. This placed Rubicon ahead of Google for the first time, and also ahead of other competitors such as AOL and AT&T.[3]

In July 2013, the company expanded its executive ranks with the addition of 10 senior people.[4]

Initial Public Offering

In February 2014, the company filed for an IPO[5] and went public in April 2014 opening at over $20 per share. The stock fell back to about $16 per share later in the month.[6]

In March 2014, the company was named number two on the top Ad Exchange Entities by comScore.[7]

See also

References

  1. ↑ McMahan, Ty (2009-04-13). "Rubicon Project To Go Shopping With $13M". Dow Jones VentureWire. Retrieved 2010-11-29.
  2. ↑ Kaplan, David (2010-05-25). "Rubicon Project Buys Malware Monitor SiteScout". paidContent.org. Retrieved 2010-11-29.
  3. ↑ Thomas, Owen (2012-08-09). "Rubicon Project Crushes Google On A Key Ad Metric". Business Insider. Retrieved 2012-09-29.
  4. ↑ http://www.marketwatch.com/story/the-rubicon-project-expands-and-deepens-its-senior-management-team-2013-07-31
  5. ↑ http://www.businessinsider.com/rubicon-project-ipo-2014-2
  6. ↑ http://www.thestreet.com/story/12685682/1/why-the-rubicon-project-rubi-stock-is-plummeting-today.html
  7. ↑ "comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties".