Rogers v. Grimaldi

Rogers v. Grimaldi, 875 F.2d 994 (2d Cir. 1989) is a trademark and intellectual freedom case, known for establishing the "Rogers test" for protecting uses of trademarks that implicate intellectual freedom issues.

Noted artist Ginger Rogers sued Alberto Grimaldi and MGM for production and distribution of the 1986 Federico Fellini film "Ginger and Fred", a film about Pippo and Amelia, two Italian cabaret performers whose routine emulated the more famous pairing of Fred Astaire and Ginger Rogers. Rogers claimed that the film violated her Lanham Act trademark rights, right of publicity, and was a "false light" defamation.[1]

The Second Circuit, on appeal, noted that, "This appeal presents a conflict between Rogers' right to protect her celebrated name and the right of others to express themselves freely in their own artistic work. Specifically, we must decide whether Rogers can prevent the use of the title "Ginger and Fred" for a fictional movie that only obliquely relates to Rogers and Astaire."[2]

The lower court found Grimaldi not liable.[3] The Second Circuit affirmed, with Judge Jon O. Newman writing for the panel that "suppressing an artistically relevant though ambiguous[ly] title[d] film" on trademark grounds would "unduly restrict expression."[4] The court held that "In sum, we hold that section 43(a) of the Lanham Act does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content."[5]

Judge Thomas Griesa concurred in the judgment, but wrote separately to argue that the Second Circuit had not needed to establish a general rule.

The "Rogers test", so-called, has since been cited by numerous courts, adopting its reasoning to protect the use of trademarks in works of creative expression.[6]

Notes

  1. ↑ Rogers v. Grimaldi, 875 F.2d 994 (2d Cir. 1989).
  2. ↑ Rogers v. Grimaldi, 2d Circuit.
  3. ↑ Rogers v. Grimaldi, 695 F.Supp. 112 (S.D.N.Y.1988).
  4. ↑ Rogers v. Grimaldi, 875 F.2d 994, at 1001.
  5. ↑ Rogers at 1005.
  6. ↑ See, e.g., E.S.S. Entertainment 2000, Inc. v. Rock Star Videos, Inc., 547 F.3d 1095 (9th Cir. 2008) (depicting plaintiff's logo in a video game featuring real locations did not infringe the plaintiff's trademark rights); University of Alabama Board of Trustees v. New Life Art., Inc., 683 F.3d 1266 (11th Cir. 2012) (depicting University and athletic trademark logos in documentary-style paintings of famous plays did not infringe the University's trademarks).