Rogers & Cowan

Rogers & Cowan
Industry Public Relations
Marketing
Founded 1950
Headquarters Los Angeles, California, USA
Area served
 Worldwide
Key people
 Tom Tardio, Chairman, CEO
Paul Bloch, Co-chairman
Website www.rogersandcowan.com

Rogers & Cowan is a global marketing and public relations agency. A division of the Interpublic Group of Companies (NYSE: IPG), the company is based in Los Angeles, with offices in New York, Nashville, and London.[1]

History

Rogers & Cowan was founded in 1950 in Los Angeles, California, by Henry Rogers and Warren Cowan. Actors and actresses were then promoted almost exclusively by the film studios to whom they were under contract,[2] and Rogers and Cowan began instead to promote them independent of the studio system.[3][4]

In 1987, Rogers & Cowan was acquired by the London-based Shandwick P.L.C., the largest public relations consultancy in the UK.[5][6] Shandwick PLC was in turn purchased by New York based Interpublic Group of Companies in 1998.[7][8] Tom Tardio has been Rogers and Cowan's chairman and CEO since 1991.[9] Paul Bloch, one of the firm's original partners, is the company's co-chairman.[10]

In the early 1990s, Rogers & Cowan expanded into publicity for independent and studio film releases, film festivals,[11] cable and network television programming,[12] album launches,[13] concert tours,[14] fashion designers and collections,[15] and awards show campaigns and high-profile entertainment events.[16] In addition, Tardio led Rogers & Cowan into digital and streaming entertainment, enhanced television, and consumer electronic devices.[17] Since 2004, Rogers & Cowan has acquired talent and resources from the fields of international film (Denmead Marketing, 2004)[18] fashion (Film Fashion, 2005),[19] arts and culture (Hinckley & Co., 2006),[20] television and lifestyle marketing (Spotlight Communications, 2008),[21] and faith and family marketing (L.A.B. Media, 2008).[22] Additionally, in 2009, Tardio launched AllWays Integrated Marketing, a separate PR brand focused on meshing key PR disciplines.

In 2013, Rogers & Cowan acquired Shannon Barr Public Relations[23] and Zucker Public Relations.[24] In March of 2015, Tom Tardio was appointed Chairman of the Board of Socialtext, an enterprise social software provider, after serving as Rogers & Cowan chief executive officer for more than 25 years.[25]

The company additionally does product placement into films, television programs, music videos and webisodes, including the integration of American Airlines into Paramount Pictures' Up in the Air.[26][27]

Rogers & Cowan's campaigns include the relaunch of MySpace,[28] a consumer awareness campaign for The Cooking Channel,[29] a multi-platform campaign for Sprite Films,[30] and Target's live performance media buy with the Imagine Dragons for the 2015 GRAMMY Awards.[31]

Awards

Rogers & Cowan has won several awards, including a 2013 CSR Award (EKOCYCLE Coca-Cola) campaign;[32] a PRSA Silver Anvil Award of Excellence (USA Pro Cycling Challenge);[33][34] an Adweek Buzz Award (Microsoft Windows Live;[35] and a PRism Award.[36] Additionally, Rogers & Cowan was named Agency of the Year by the Bulldog Reporter in 2012 and 2013.[37][38]

References

  1. ↑ "Rogers and Cowan at Interpublic Group". Interpublic. Retrieved 8 August 2013.
  2. ↑ "Early Promotion and Publicity". Film Reference. Retrieved 8 August 2013.
  3. ↑ Thomas, Jr., Robert McG. "Henry Rogers, 82, Press Agent Who Built Hollywood Stars". May 1, 1995. New York Times. Retrieved 21 June 2013.
  4. ↑ Thomas, Bob (May 15, 2008). "Super publicist Warren Cowan dies in Los Angeles". USA Today. Retrieved 21 June 2013.
  5. ↑ Gillot, Roger (March 31, 1987). "Rogers and Cowan To Be Acquired By British Firm". Associated Press. Retrieved 7 August 2013.
  6. ↑ Dougherty, Phillip H. (April 1, 1987). "Advertising: British Buy Rogers & Cowan". The New York Times. Retrieved 8 August 2013.
  7. ↑ "Once Is Not Enough For Chadlington". The Daily Telegraph. UK. September 12, 2004. Retrieved 7 August 2013.
  8. ↑ Kaiser, Robert G. (July 2000). "Chapter 18". The Washington Post. Retrieved 7 August 2013.
  9. ↑ Horovitz, Bruce (January 23, 1991). "Chief of Rogers & Cowan Steps Down". Los Angeles Times. Retrieved 8 August 2013.
  10. ↑ Variety Staff (February 21, 2005). "The Tops In Spin". Variety. Retrieved 7 August 2013.
  11. ↑ "Rogers and Cowan Returns to Handle Worldwide PR for the Bahamas International Film Festival". Bulldog Reporter. October 6, 2010. Retrieved 7 August 2013.
  12. ↑ "Rogers & Cowan Take the Spotlight". Daily Front Row. October 15, 2008. Retrieved 21 June 2013.
  13. ↑ Weber, Paul J. (March 18, 2013). "Prince Delivers Funk Filled Finale at SXSW". Travel and Leisure. Retrieved 21 June 2013.
  14. ↑ "Yahoo! Brings Fans the Exclusive Global Online Live Stream of the Rolling Stones 50TH Anniversary Co". DailyFinance.com!. December 15, 2012. Retrieved 21 June 2013.
  15. ↑ "Fashion PR - Our Report On Beauty & The Media". ODwyerPR.com. January 2000. Retrieved 21 June 2013.
  16. ↑ Holmes, Paul (January 25, 2004). "For 12th Year, Rogers & Cowan Handles PR for Grammys". The Holmes Report. Retrieved 21 June 2013.
  17. ↑ Harris, Dana (April 4, 2001). "R & C Expands Tardio Duties". Variety. Retrieved 22 June 2013.
  18. ↑ Dunkley, Cathy (December 8, 2004). "Rogers & Cowan gets mits on Denmead". Variety. Retrieved 22 June 2013.
  19. ↑ Chabria, Anita (May 11, 2005). "Rogers & Cowan acquires prominent product placement firm". PR Week. Retrieved 22 June 2013.
  20. ↑ Holmes, Paul (May 3, 2006). "Hinckley Sells Cultural Marketing Firm to R&C". Holmes Report. Retrieved 22 June 2013.
  21. ↑ Weprin, Alex (October 15, 2008). "Maggie Gallant Joins Rogers & Cowan". Broadcasting and Cable. Retrieved 22 June 2013.
  22. ↑ "Purpose: Family and Faith Based Summit". Variety. June 21, 2013. Retrieved 8 August 2013.
  23. ↑ Kroll, Justin. "Publicist Shannon Barr Joins Rogers and Cowan". June 13, 2013. Variety. Retrieved 23 August 2013.
  24. ↑ Gale, Kevin. "Zucker Public Relations joins Intergroup's Rogers & Cowan". August 1, 2013. South Florida Business Journal. Retrieved 23 August 2013.
  25. ↑ McNary, Dave. "Thomas Tardio to Step Down as CEO of Rogers & Cowan". March 29,2013. Variety. Retrieved 9 April 2015.
  26. ↑ Martin, Hugo (November 14, 2009). "Sky's the Limit for Film Deals". Los Angeles Times. Retrieved 21 June 2013.
  27. ↑ Newman, Andrew Adam (December 20, 2009). "A Dream for an Airline and a Hotel Chain". The New York Times. Retrieved 8 August 2013.
  28. ↑ Stein, Lindsay (June 21, 2013). "Rogers & Cowan Boosts MySpace Reincarnation". PR Week. Retrieved 8 August 2013.
  29. ↑ "Rogers & Cowan Hired as AOR For Cooking Channel". Bulldog Reporter. May 14, 2010. Retrieved 8 August 2013.
  30. ↑ Krietsch, Beth (July 1, 2011). "Sprite Gives A Refreshing Lift to Young Filmmaker competition". PR Week. Retrieved 8 August 2013.
  31. ↑ Rodriguez, Ashley (February 8, 2015). "Target Turns Grammys Ads Into Surprise Concert". AdAge. Retrieved 1 April 2015.
  32. ↑ "2013 CSR Awards: Event—CSR/Green Focus". PR News. February 11, 2013. Retrieved 8 August 2013.
  33. ↑ "Rogers & Cowan Rides To Success". PRSA. 2012. Retrieved 8 August 2013.
  34. ↑ Krietsch, Beth (November 14, 2011). "Pro Cycling Challenge Picks Rogers and Cowan". PR Week. Retrieved 8 August 2013.
  35. ↑ Solman, Gregory (October 31, 2007). "John St., Crispin Score Buzz Awards". Adweek. Retrieved 8 August 2013.
  36. ↑ "PRism Award Winners". PRSLA. 2009.
  37. ↑ "Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announce". Bulldog Reporter. August 17, 2012. Retrieved 8 August 2013.
  38. ↑ "Winners of the 2013 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announced". August 9, 2013. Bulldog Reporter. Retrieved 9 August 2013.

External links