Rocawear
 | |
| Industry | Apparel |
|---|---|
| Founded | 1999 by Shawn "JAY-Z" Carter and Damon Dash |
| Headquarters | New York, United States |
Key people | Shawn "Jay-Z" Carter (CEO) |
| Products | Clothing, footwear, fragrance and fashion accessories |
| Revenue | $700 million (FY 2007) |
| Owner | Iconix Brand Group |
| Slogan |
Rocawear 4 Life (1999-2005) Da Roc (2005-present) |
| Website | http://www.rocawear.com/ |
Rocawear is an American clothing manufacturer based in New York. It was created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay-Z,[1] and has had annual sales of $700 million.[1] Rocawear expanded through licensing to sell clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.
R&B singer Ciara signed to be the new face of Rocawear in 2007 for the 'I Will Not Lose' campaign. Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.
In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing, and product development.[1][2]
In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.[3]
In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club.[4]
In 2012, Rocawear was a €490 million clothing business.[5]
References
- ↑ 1.0 1.1 1.2 "Iconix to Buy Rocawear, Jay-Z's Clothing Line". New York Times. Reuters. 7 March 2007. Retrieved 20 May 2013.
- ↑ "Jay-Z: Down To 98 Problems Yet?Y". MTV. 2007-02-07.
- ↑ Adaso, Henry (18 April 2009). "Rocawear Dives into Social Networking Pool with Roc4Life". About.com Guide. Retrieved 20 May 2013.
- ↑ Gregory, Jason (4 August 2011). "Jay-Z Partners With Pharrell Williams Fashion Label Billionaire Boys Club". Gigwisw.com. Retrieved 20 May 2013.
- ↑ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.