Roadside Romeo

Roadside Romeo

Indian theatrical release poster
Directed by Jugal Hansraj
Produced by Aditya Chopra
Written by Jugal Hansraj
Starring Saif Ali Khan
Kareena Kapoor
Jaaved Jaffrey
Music by Score:
Salim-Sulaiman
Lyrics:
Jaideep Sahni
Edited by Arif Ahmed
Production
company
Distributed by Walt Disney Studios
Motion Pictures
Release dates
  • 24 October 2008 (United States)
  • 23 October 2008 (Kuwait[1])
  • 24 October 2008 (India)
Running time
 93 minutes[2]
Country India
United States
Language Hindi
English
Budget INR110 million (US$1.7 million)
Box office INR475.5 million (US$7.5 million)

Roadside Romeo is a 2008 Hindi-American computer animated musical comedy film written and directed by Jugal Hansraj and produced by Aditya Chopra and Yash Chopra of Yash Raj Films[3] and distributed by Walt Disney Studios Motion Pictures in United States, India, and all around the world.[4] It was released on 24 October 2008 in the United States and India.

This was the second Bollywood movie to receive a North American release by a Hollywood studio,[5] following Sony Pictures' Saawariya (2007).

The title character is a dog living in Mumbai, as voiced by Saif Ali Khan; his girlfriend, Laila, is voiced by Kareena Kapoor. This was the first voiceover in an animated production for both actors. Roadside Romeo was also Hansraj's first animated directorial debut.[6] Roadside Romeo received generally negative reviews from critics.

Plot

Romeo is a dog who once lived in luxurious surroundings. One day his owners decide to migrate to London and he is left at the mercy of the servant of the house, who dumps him on the street. Left to fend for himself, he is soon cornered by the local gang – Guru, Interval, Hero English and a dog-wannabe-cat, Mini, who tell him that this is their domain. Romeo does not know the street lingo and is at a loss for words at first, but he manages to win the gang over with the idea of setting up a business.

Together, they set up a successful dog-grooming business until Chhainu (voiced by Sanjai Mishra), the right-hand of gangster-dog Charlie Anna (Javed Jaffrey), arrives to collect "hafta" (weekly protection money) in the form of bones. Romeo throws Chhainu out, and the others, terrified, go to Charlie to plead their case. Charlie threatens them with his trio of ninja dogs, whom he calls his Angels, but Romeo tricks Charlie into allowing his friends to leave unhurt.

Romeo then meets Laila, who is singing from a rooftop, they dance and he falls in love. To win her over, Laila tells Romeo he must dance with her in front of everyone at the "Moonlight Club" where she performs. Romeo says yes, unaware that Charlie has long wanted her, and anyone who dares go near her is punished. However, Romeo braves the odds and dances with Laila to win her heart. As love blossoms between the two, Charlie, in a fit of rage, captures and terrorises Romeo. Romeo then promises that he would make Laila fall in love with Charlie.

Romeo does not intend to lose Laila, but plans to deflate Charlie's ego by having a disguised Mini pretend to be Laila and make it clear she's not interested. This only ends up exacerbating Charlie's ire, forcing Romeo to promise him a second meeting with Laila. The night of the appointment, however, Chhainu catches Romeo kissing Laila, who then shouts at Romeo telling Laila of Romeo's deal with Charlie and she angrily says she never wants to see him again. Charlie's Angels are then wooed by Guru, Interval and Hero English, and Charlie is chased and caught by the city dog catchers. But just before Charlie is caught with a net, Romeo pushes him under the dog-catchers van to escape while Romeo goes, Charlie then convinces Guru, Hero English, Interval and Mini to create a distraction to get the guard away from the van, they succeed and Charlie jumps on the van and says he will free Romeo using a pin in his chain to pick to lock, but the van begins to drive and he falls off, after which Charlie races after the van, losing the pin in the progress, but they improvise with one of Charlie's ear hairs. They escape but Romeo feels there no point staying as Laila said she never wanted to see him again. The next morning, Romeo throws his sack onto an open train boxcar about to leave the station but Charlie arrives with Laila and the others. Charlie tells Romeo that he is a fool for leaving Laila when she still loves him, that he explained everything to her and says she is Romeo's and no one elses. He lets go of her hand and Laila begins to run after the train, while Romeo holds his hand out for her, Charlie remarks "where have I seen this before?". She reaches for his hand and grabs it but the handle Romeo was holding had lost its top screws, making him fall off with Laila, after which they raise their heads to each other and say "I love you" in sync. It then goes to the "Moonlight Club" where everyone is back singing a remix version of "Main Hoon Romeo".

Cast

Production

Development

As a fan of animation, Jugal Hansraj teamed up with Aditya Chopra to write their first cartoon. Nothing came of the collaboration, the writer/director recalls, "till this one day, I was waiting at the traffic signal and saw these dogs playing in the dirt...uncared for, scruffy looking gang, totally mast in a garbage pile, and I instantly knew the characters of my story."[7]

The alliance by producer Yash Chopra and Disney chairman Dick Cook is a first in the field of animation.[4] This also is the first mainstream CGI feature film to come out of India.

Animation

Visual Computing Labs (VCL), a division of Tata Elxsi Ltd., another computer animation studio, similar to Walt Disney Animation Studios, was involved with everything from visual conceptualisation, character design to animation and final output. Production commenced in January 2007, continuing for two and a half years and involved 150 crew members; twenty-one months were spent on the animation.[7][8] It also benefited from the use of Tata Elxsi's EKA, one of the world's fastest supercomputers.[9]

Though the company did not publicly release the film's budget,[10] Britain's Guardian reported it to be about US$7 million.[9]

Promotion

The first trailer, shown on 12 October 2007 with the release of the film Laaga Chunari Mein Daag,[11] shows the film's crew holding an audition for Romeo; another trailer was later shown with Laila's audition . Though the release was originally scheduled for the summer of 2008, the release was put off to Diwali.[12]

The costumes for the lead characters were made at Walt Disney World in Orlando, Florida for the film's Indian promotion.[13] Yash Raj Films worked with Hot Muggs for producing licensed merchandise for the film. Hot Muggs integrated an inaugural concept of incorporating one-liners from the movie like "Tension Not," "Stay Cool" and "I'm Good Na" on coffee mugs.[14]

Though many Bollywood actors promoted the film, the two main stars of Romeo, Saif Ali Khan and Kareena Kapoor did not do much promotion. Kapoor told the producers she would be busy promoting her other Diwali release, Golmaal Returns. Khan simply made himself inaccessible.[15]

Release

Box office

Yash Raj Films, for the first time ever, held a pre-release screening for film exhibitors on 18 October 2008.[16] It was then released exclusively across local multiplexes on 24 October 2008.[17]

During the weekend of its release, the film faced competition from Heroes, hence it opened to a poor response of 20–25%,[18] which improved two days later to 30–40%.[19] Its first-week gross of Rs. 45 million (US$912,316)[20] made it an Indian record for a Disney production.[21] The film was declared disaster at the Indian box office.[22]

In the United States and Canada, the film debuted in as many as 40 theatres on the same day.[23][24] On the first weekend, it made US$41,770 (Rs. 2080,000) and placed 49th.[25] The following week, its gross income came to US$55,202.

The film opened with similar results in 23 British theatres, grossing £31,576 (Rs. 2470,000).[26] The movie fared poorly in Australia with an income of only US$13,233 (Rs. 652,000) from 9 venues;[27] and in New Zealand it brought in US$604 (Rs. 29,792) from 2 venues.[28]

In Kuwait, the film opened on 23 October 2008 and grossed US$14,549 in the first week.[1]

Critical reception

Upon its theatrical release, Roadside Romeo received negative reviews from critics. Taran Adarsh gave the film three stars out of five, citing its borrowing from the masala films of 1980s and a predictable story. Another factor he said went against the film was its lack of good music. Though the title track and "Chhoo Le Na" were publicised, they lacked impact. Though the film was targeted at children, he said Charlie Anna's south Indian accent was hard to decipher and comprehend even for adults. Despite the drawbacks, he cited the animation's good quality which could even be compared to international standards.[29]

The New York Times criticised the movie saying, "The animated dogs in Romeo aren’t particularly appealing. They mostly walk on two legs and, unlike Disney characters, don’t wear anything beyond neck gear. They look oddly naked and move awkwardly, which flattens the dance sequences and keeps the film earthbound."[30]

Music

Roadside Romeo
Soundtrack album by Salim-Sulaiman
Released 1 October 2008
Genre Film soundtrack
Label YRF Music
Walt Disney Records
Producer Aditya Chopra & Yash Chopra

The film's soundtrack was released on 1 October 2008 by director Jugal Hansraj and actor Jaaved Jaffrey at The Club in Andheri, Mumbai.[31] The music was composed by Salim-Sulaiman, and lyrics have been penned by Jaideep Sahni.

Joginder Tuteja from indiaFM gave the film's soundtrack 2 out of 5 stars and noted, "The songs in themselves are no great shakes and, except for a track or two, the remaining just passes muster. [The] Delayed release of the album would take a further toll on the sales of Roadside Romeo. Overall, Roadside Romeo is a barely an okay album where one's hope only rests on the state of art animation (as promised by the makers)."[32]

No. TitleSinger(s) Length
1. "Main Hoon Romeo"  Kunal Ganjawala 4:05
2. "Chhoo Le Na"  Sunidhi Chauhan, KK & Sudesh Bhonsle 5:12
3. "Cool Cool"  Saif Ali Khan, Jaaved Jaffrey, Marianne D’Cruz & Naresh Kamath 3:11
4. "So Right"  Kunal Ganjawala & Gayatri Iyer 4:28
5. "Apni Dumm Bhi Oonchi Ho"  Anushka Manchanda, Earl Edgar, Jugal Hansraj, Kunal Ganjawala & Salim Merchant 4:25
6. "Rooftop Romance"    1:39
7. "Main Hoon Romeo" (Roadside Remix)Kunal Ganjawala 3:28
8. "Chhoo Le Na" (Moonlight Club Mix)Sunidhi Chauhan, KK & Sudesh Bhonsle 4:18

Awards

See also

References

  1. ↑ 1.0 1.1 "Overseas Totals for Roadside Romeo". Box Office Mojo. Retrieved 2 November 2008.
  2. ↑ "Ratings information for Roadside Romeo". British Board of Film Classification (BBFC). Retrieved 26 October 2008.
  3. ↑ "Yash Raj Films' incredible line-up for 2008". YRF confirm release date of Roadside Romeo. Retrieved 15 March 2008.
  4. ↑ 4.0 4.1 "Roadside Romeo will be first film to be co-produced by YRF & WDS alliance". IndiaFM.com. Retrieved 12 June 2007.
  5. ↑ Chhabra, Aseem, "From Bollywood to Chinatown: Warner Bros. teams with India for 'Chandni Chowk' martial-arts musical", Film Journal International, 14 January 2009
  6. ↑ "It's a dog's world for Saif and Kareena". Kareena & Saif give voice over for dogs. Retrieved 19 January 2007.
  7. ↑ 7.0 7.1 Kapoor, Jaskiran (14 October 2008). "Pup Fiction". IndianExpress.com. Indian Express Newspapers (Mumbai) Ltd. Retrieved 24 October 2008.
  8. ↑ Staff (20 October 2008). "Tata Elxsi brings life to Roadside Romeo". Business of Cinema. Join The Dots Media Pvt Ltd. Retrieved 24 October 2008.
  9. ↑ 9.0 9.1 Ramesh, Randeep (24 October 2008). "Disney vies for Bollywood gold with Hindi movie". The Guardian. Guardian News and Media Limited. Retrieved 24 October 2008.
  10. ↑ IANS (23 October 2008). "Encouraging advance bookings for Roadside Romeo, Heroes despite Diwali". Thaindian News. Retrieved 24 October 2008.
  11. ↑ "Saif Ali Khan is Roadside Romeo". Roadside Romeo's first trailer releases with LCMD. Retrieved 15 October 2007.
  12. ↑ "Kareena demonstrates her 'ada' for ROADSIDE ROMEO". Regional Times. 18 October 2008. Retrieved 24 October 2008.
  13. ↑ Staff (2 October 2008). "Roadside Romeo costumes made in Disney Land [sic], Orlando". Business of Cinema. Join The Dots Media Pvt Ltd. Retrieved 24 October 2008.
  14. ↑ "Hot Muggs merchandise for Roadside Romeo". Bollywood Hungama News Network. Bollywood Hungama. 22 October 2008. Retrieved 27 October 2008.
  15. ↑ "Road block!". Times of India. 27 October 2008. Retrieved 27 October 2008.
  16. ↑ Bhandari, Rohini (20 October 2008). "Yash Raj Films organizes special screening of Roadside Romeo". Business of Cinema. Join The Dots Media Pvt Ltd. Retrieved 24 October 2008.
  17. ↑ Bhandari, Rohini (19 October 2008). "Diwali 2008: Four movie releases; no SRK; ho-hum hype". Business of Cinema. Join The Dots Media Pvt Ltd. Retrieved 24 October 2008.
  18. ↑ "Heroes Open To Fairly Good Response; Roadside Romeo Poor". Box Office India. 25 October 2008. Retrieved 27 October 2008.
  19. ↑ "Roadside Romeo Picks Up Slightly". Box Office India. 27 October 2008. Retrieved 27 October 2008.
  20. ↑ "Golmaal Returns Opens To Bumper Response; Fashion Steady". BoxOfficeIndia.com. 1 November 2008. Retrieved 1 November 2008.
  21. ↑ Garrahan, Matthew (12 November 2008). "Disney Indian adventure rewarded". Financial Times. The Financial Times Ltd. Retrieved 12 November 2008.
  22. ↑ "Roadside Romeo". Retrieved 16 July 2014.
  23. ↑ Staff (24 October 2008). "The Movie List". Vancouver Sun. Canwest Digital Media/Canwest Publishing. Retrieved 24 October 2008.
  24. ↑ McNary, Dave and Pamela McClintock (23 October 2008). "High School Musical 3 aims for No. 1". Variety. Reed Business Information. Retrieved 24 October 2008.
  25. ↑ "Weekend Box Office Results for October 24–26, 2008". Box Office Mojo. 26 October 2008. Retrieved 28 October 2008.
  26. ↑ Gant, Charles (28 October 2008). "HSM and Saw land one-two punch on UK box office". The Guardian. Guardian News and Media Limited. Retrieved 28 October 2008.
  27. ↑ "Australia Box Office, October 23–26, 2008". Box Office Mojo. 26 October 2008. Retrieved 31 October 2008.
  28. ↑ "New Zealand Box Office, October 23–26, 2008". Box Office Mojo. 26 October 2008. Retrieved 31 October 2008.
  29. ↑ "Movie Reviews – Roadside Romeo". Taran Adarsh. Bollywood Hungama. 24 October 2008. Retrieved 27 October 2008.
  30. ↑ "Bollywood: Often Energetic, Now Animated". Rachel Saltz. The New York Times. 25 October 2008. Retrieved 27 October 2008.
  31. ↑ "Music launch: "Roadside Romeo"". Indiatimes. Retrieved 14 November 2008.
  32. ↑ Tuteja, Joginder. "Music Review: Roadside Romeo". IndiaFM. Retrieved 14 November 2008.
  33. ↑ team, koi moi. "Cairo International Film Festival". KoiMoi. Retrieved 17 March 2014.
  34. ↑ "national awards" (PDF). Directorate of Film Festivals. Retrieved 17 March 2014.

External links