Retail Radio

Retail Radio LLC

Type	Private
Industry	Music, Retail Music, In-Store Messaging
Founded	2006, Sacramento, California
Products	Licensed Music Distribution, Production and distribution of custom audio messaging
Website	Retail Radio LLC

Retail Radio LLC is a company based in Citrus Heights, California, United States, just outside of Sacramento, California. Retail Radio was founded in 2006, Retail Radio distributes Licensed background music to retail stores, Quick service restaurant's and other commercial entities. The company delivers licensed in-store music, messaging, and on-hold systems to clients from ASCAP, SESAC, SOCAN, and BMI.^[1]

History and Timeline

In 2006, former CBS Radio executives created Retail Radio. The reason for entering the crowded market was because they found that the market was missing a true, completely personalized product that is designed to the client’s specifications. They provide a proprietary web tool interface for content transparency and control over licensed music, messaging and video materials. The content is managed and delivered using a secure non-streaming (store-and-forward), and proven Ethernet or 3G/4G delivery platform.

2006: Retail Radio is created in Sacramento, California

2009: Retail Radio moves to its new Corporate Headquarters located in Citrus Heights, California

2010: Retail Radio released the G.R.R.I.D (Global Retail Radio Internet Database). This client interface gives the user control of what stations they hear, as well as messaging and imaging.^[2]

2011: Retail Radio and the Harry Fox Agency announce a new licensing agreement.^[3]

2011: Retail Radio releases Progressive Holiday Stations.^[4]

2013: Retail Radio launches Digital Signage platform and Queuing systems. Wal-Mart Stores Inc. signs contract making Retail Radio the primary provider of in store music in all Wal-Mart stores nationwide.^[5]

2014: Retail Radio partners with Scent Provider Prolitec in May.^[6]

Example of channels

• Classic Hits (Oldies)
• Stairway to Freebird (Classic Rock)
• World Class Rock (Adult Alternative)
• Thanks a Latté (Coffee House)
• Half Pipe (Modern Rock/Alternative)
• Flower Child (60's and 70's)
• 7tNOW! (Adult Contemporary)
• Queen Without Hats (70's and 80's)
• We Can Dance If We Wanna (80's)
• Barb Wire (New Country)
• Water Cooler Jazz (Up Jazz)
• RR's 9th (Classical Mix)
• Street Beats (Top 40)

See also

• Ambient music
• Elevator music
• Background music
• Digital Signage
• Sound Branding

Competitors

• Fluid Music of Canada/Trusonic/Muzak/DMX/Mood
• Playnetwork
• Applied Media Technologies Corporation
• In-Store Broadcasting Network

Notes