Renault India Private Limited

Renault India Pvt Ltd

Type	Subsidiary
Industry	Automotive
Founded	October 2005
Founder	Louis Renault Marcel Renault Fernand Renault
Headquarters	Chennai, India
Key people	Mr. Sumit Sawhney, CEO & MD[1]
Products	Automobiles
Parent	Renault S.A.
Website	www.renault.co.in

Renault India Pvt Ltd is a wholly owned subsidiary of Renault S.A., France and currently offers six models in the Indian market – the premium sedans Scala and the Fluence, the luxury SUV Koleos, the SUV Duster, the compact MPV Lodgy and the premium compact car, Pulse. Renault India also exports the Duster to a growing number of right-hand drive markets.

Renault cars are manufactured at the manufacturing facility located in Oragadam, Chennai, with a capacity of 480,000 units pa. Currently, Renault India also has 130 dealer outlets across the country.

History

In February 2008, Renault-Nissan Alliance signs Memorandum of Understanding with Government of Tamil Nadu to set up a manufacturing plant in Oragadam near Chennai.^[2] Work on the plant began in June later that year and was completed in a record 21 months. Renault Design India, the first vehicle design studio set up by a foreign manufacturer in India, was established in Mumbai in September 2008. The design house is integral to Renault’s success in India as one of its functions is to monitor customer trends and customise global products for India.

Operations

In September 2008, Renault India opened its fifth global vehicle design studio in Mumbai.^[3]

In March 2010, Renault India and Nissan India opened a production facility in Chennai.^[4] Established with an initial investment of Rs 45 billion (US$750 million), the plant has a combined annual capactity to produce 480,000 vehicles.^[5]

As of May 2014, Renault India has 130 dealerships in 16 cities across 9 states and 2 Union Territories.^[6]

Models

Renault sales commenced in May 2011 with the Fluence sedan. This was followed in September by the Koleos SUV.^[4] In 2012 Renault launched three further models; the Pulse hatchback in January, the Duster in July 2012, and the Scala in August 2012. In 2014, aside from the launch of the all-new Fluence and Koleos, Renault also launched the Duster Adventure Edition. Renault launched Lodgy, its compact MPV in Delhi on 9 April 2015.

Milestones

2008

• Renault-Nissan Alliance signs Memorandum of Understanding with Government of Tamil Nadu to set up a manufacturing plant in Oragadam near Chennai
• The Renault DeSign Studio opened in Mumbai. It is one of the 5 satellite global design studios for Renault, monitoring customer trends and helping customize global products for India.^[7]
• Launch of International Logistics Network (ILN) in Pune handling components sourced from Indian suppliers for all Renault-Nissan Alliance production plants worldwide, in particular South Africa & Brazil.

2010

• Inauguration of the Renault-Nissan Alliance manufacturing facility in Chennai (investment of Rs. 4500 crores with a capacity to produce 480,000 cars per year).

2011

• Renault launches its first car in India, the Fluence.
• Renault – Nissan Alliance manufacturing facility rolls out its 100,000th car.
• All new Koleos global launch in India.
• Announcement of localization of the Renault K9K diesel engine.
• K9K powered Renault Pulse unveiled at the 2011 Indian Grand Prix by Formula1 drivers Mark Webber and Karun Chandok.^[8]

2012

• Renault launches the Pulse and unveils the Duster at the New Delhi Auto Expo 2012.^[9]
• Renault Scala launched in New Delhi.

2013

• Inauguration of the new warehouse for the Renault Alliance International Parts Center (IPC) in Pune.
• Renault launched the Gang Of Dusters, the official community for Duster owners.^[10]
• Since the launch of the brand in early 2011, Renault has won over 43 awards till date. The Renault Duster alone receiving 29 awards.
• Inauguration of the new warehouse for the Renault Alliance International Parts Center (IPC) in Chennai as a part of expansion.

2014

• Renault reaches landmark of 100,000 cars on Indian roads in less than 3 years of operation in India.

Associations

ICICI Bank

Renault has partnered with ICICI bank in a major marketing led cross promotional campaign that will allow the bank's database to interact with Renault and its cars.

Spellinc

Renault India' Corporate Social Responsibility (CSR) program commenced in 2013, focussing on education and road safety. It partnered with Linc Pen & Plastics Ltd for SPELLINC. The program started in September 2013 and ran until December across 8 cities (Delhi, Mumbai, Kolkata, Chennai, Bangalore, Ahmadabad, Jamshedpur and Ranchi) with a total of 1000 schools participating. The training module on road safety has been developed to be fun and interactive. It involved stage acts, singing and discussions with the students.^[11] The whole point of the operation is not only to reach students but to convert them into Road Safety ambassadors spreading the message to their schoolmates, friends and relatives.^[12]

Tour De India

Renault India supported the Tour De India 2013, a cycling event held for the first time in 2012. The organizers are also strongly committed to promoting cycling as an alternative mobility solution to reduce carbon footprint. Tour de India 2013 was held in December with 3 races involving both competitive and entertaining cycling. Renault India was the Official Automobile Partner for the event, providing cars for the lead convoy, for the cycling teams and the Tour de India fleet in charge of recording the event.^[13]

Cricket

Renault sponsored a cricket series between India and Sri Lanka and Virat Kohli won the Man of the Series Award – a Renault Duster. The Indian cricket team was taken for a victory lap around the stadium with Mahendra Singh Dhoni behind the wheel of the Renault Duster. The entire cricket team was seen on the SUV while taking the victory lap.^[14]

Madras Café with John Abraham

Renault India formed a partnership with Renault Duster and John Abraham’s movie ‘Madras Café’.

MRF Challenge

Renault cars compete in the Formula 2000 category of the MRF Challenge. The 20 cars of the category are also powered by Renault Sport 2-litre engines. These 16-valve, 4-cylinder, 1998cc F4R 832 engines can produce a maximum power of 210 bhp at 6,500rpm and maximum torque of 220 Nm at 5500rpm.^[15]

F1 Caterham Paint Shop

The Renault workshop at Noida received a special assignment during the 2013 Airtel Indian Grand Prix, painting two Caterham F1® chassis before the Grand Prix. This routine procedure is usually completed in Europe but logistical challenges made it easier for it to be carried out in India instead.^[16]

Autocar Performance Show

Renault India participated in the Autocar Performance Show held at the MMRDA Grounds, Bandra Kurla Complex, Mumbai. It is the third time that the Renault brand was represented in the show. This event is organized by the leading Automobile magazine Autocar and features the most powerful and expensive cars and bikes available in the country as well as accessories and performance enhancing parts.^[17]

Limca Record – Renault Scala’s Mileage Run

The Renault Scala broke the Limca record for the highest fuel economy achieved in India using a stock car by achieving a real world economy of 54.15 km/l in an un-modified Renault Scala diesel sedan. The car covered the 62.28 km distance using only 1.24 litres, achieving a fuel economy of 54.15 km/l, which is 250.26% over ARAI certified figure. The distance was covered in 76 minutes.^[18]

References

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