Rede Record

Coordinates: 23°31′29″S 46°39′42″W / 23.52472°S 46.66167°W

Rede Record de Televisão
Type Broadcast television network
Branding "Record"
Country Brazil
First air date
 September 27, 1953
Founded 1953
by Paulo Machado de Carvalho
Slogan Se tem Brasil, tem Record no ar!
(If you have Brazil, you have Record on the air!)
10%
Headquarters Rua da Várzea, 240, Barra Funda, São Paulo
Owner Central Record de Comunicação
Established 1953
Launch date
 1953
Affiliates See List of Rede Record affiliates
Official website
 rederecord.com.br

Rede Record de Televisão also known simply as Record, is a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by Brazilian businessman Edir Macedo, who is also founder and bishop of the Universal Church of the Kingdom of God.

Since 2007 it is the second-most popular television network in Brazil, after having been in last place of the television networks since the 1980s. With 61 continuous years of transmission, it is also the oldest TV network in the country.

History

1950s: Beginnings

TV Record started its transmissions on September 27, 1953. It was founded by Paulo Machado de Carvalho in São Paulo, as a competitor for then-dominant Rede Tupi from Diários Associados. It broke the three-year-old monopoly the station had in the city. It originally broadcast shows, sports, journalism, comedies and plays. In the 1950s, TV Record became recognized for their sports broadcasts. In 1959, it started airing shows featuring international entertainment figures, such as Charles Aznavour, Nat King Cole, Ella Fitzgerald, and Marlene Dietrich.

1960s: Record's Golden Age

TV Record with circle 7 logo from 1965 to 1970.

The 1960s were considered Record's "Golden Age". The peak of Record's ratings were in the 1965–1970 period, when it became well known for its musical programs showcasing Bossa Nova and Jovem Guarda artists, and its MPB Music Festivals, which opened the doors to Tropicália. It was also during the 1960s that it aired its comedic series Família Trapo, created in 1967. That year, it started to lead the newly founded Rede de Emissoras Independentes (Independent Broadcasting Networks), whose stations aired Record programs and were its first affiliates. In 1968 Record's fortune started to change, because of a series of fires that handicapped its production capability. Brazilian public tastes began to be attracted to the telenovelas of Rede Globo.

1970s: New decade, new problems

The station sold 50% of its shares to Silvio Santos in 1972, but Record did not regain its higher ratings. It was the first television to broadcast in color in 1972, during the Festa da Uva (Grape Festival) in Caxias do Sul, together with TV Rio and TV Difusora. It would later be broadcast in full-color in 1974. Before this, transmissions in color since 1962 were experimental. TV Record had programming based on TV series, movies and cartoons, and TV shows, as well as its news programming.

1980s: The decline gets worse

The formation of SBT in 1981 marked more competition and the deepening of Record's decline. In most of the 1980s, Record suffered from very low ratings, no stars in its casts, and a lack of compelling programming, aside for it being the official station for Programa Silvio Santos (which would last until 1987) and other SBT programs. However, the channel scored a victory in 1984 with Jornal da Record's 2-hour telecast (the first station to do so), broadcast in select Brazilian cities, as well as in the promotion of Brazilian country music though Marcelo Costa's Especial Sertanejo. Record also began its transition into a national network with the 1982 opening of its Rio station.

1990s: Record's resurgence

In 1989, Sílvio Santos and Paulo Machado de Carvalho's family sold Record to Edir Macedo and his Igreja Universal do Reino de Deus. The following year Record became a national channel, in conjunction with their 37th anniversary of broadcasting, debuting its current logo, and later that year began satellite broadcasts. Ana Maria Braga joined the station in 1993, staying there for 6 years.

On October 12, 1995, the network became infamous throughout the country because of the "Kicking of the saint" episode, aired during the church's late night program.

Rede Record's center of operations in São Paulo.

Under Macedo, the new owners started to rebuild Record's public image, identifying as Rede Record and signing broadcasting affiliates throughout Brazil. Through most of the 1990s and the first half of the 2000s, Record invested in popular programming, signing stars such as Ana Maria Braga (who left to go to Globo) and Carlos "Ratinho" Massa (currently in SBT). It changed its programming in several ways, adding more sports coverage (for instance, broadcast the World Cup 1998); investigative journalism. It added several United States series, such as Star Trek, The X-Files, Millennium and The Three Stooges (also including, in later years, House, M.D., Monk, and CSI: Crime Scene Investigation and its spin-offs). It also added educational children's shows, and cartoons from world markets, such as Dexter's Laboratory and the anime Pokémon.

2000s: On the way to leadership

In 2003, TV Record celebrated its 50th anniversary of its launch in Sao Paulo, thus with this achievement Record is today the longest-running and oldest existing Brazilian television network. In 2004, it began using a new slogan, A Caminho da Liderança ("On the way to leadership"), and released new programming (among them was Domingo Espetacular, which would soon pose as serious competition to the long-dominant Fantastico of Rede Globo). Despite the critics, the channel has taken a page from Globo's success and started to invest heavily in telenovelas, like Essas Mulheres and Ribeirão do Tempo. It has also tried to make its announcers and journalists look more like its main competitor. It did not renew the contract of its anchor, Boris Casoy, who moved to Rede Bandeirantes as a result.

In 2007, Record, for the first time, occupied 2nd place in São Paulo's ratings.[1] Its goal was to take over leadership in the 2010s.[2] Two years later, in 2009, Record's audience in Rio surpassed that of Globo after airing the blockbuster Brazilian action film The Elite Squad. At the same time, the network soon debuted its very own news channel, Record News, and began its international service as well.

2010s: Rede Record today

In a first for the network, Record signed with the International Olympic Committee for the exclusive rights for the free-to-air television to the 2010 Winter Olympics and the 2012 Summer Olympics.[3][4]The network also holds, until 2019, the Pan-American Games broadcasts rights.

IBOPE surveys confirmed that Record enjoyed a 101% increase in its audience in São Paulo, (from 2003) and an astonishing 270% increase in its audience in Rio de Janeiro (from 2002). In the same survey, in São Paulo, Globo suffered a 26% decline in its audience, while SBT lost 37% of its audience, while in Rio de Janeiro, Globo's audience dropped by 30%, whereas SBT lost 17%.

2014 marked the first time both Rede Record and Record News broadcast the 2014 Winter Olympics together.

Centers and affiliates

Rede Record owns TV stations in São Paulo (São Paulo), Rio de Janeiro (Rio de Janeiro), Brasília (Distrito Federal), Belo Horizonte (Minas Gerais), Goiânia (Goiás), Salvador (Bahia), Belém (Pará), Recife (Pernambuco) and Florianópolis (Santa Catarina). In February 2007, it announced the buyout of TV Guaíba, in Porto Alegre, Rio Grande do Sul.[5]

Record Internacional

Record Internacional is the international service of Rede Record. It is available in North America, Europe, Africa—including Uganda, and (since 2008) Asia.[6]

Corporate slogans

Portuguese

English translation

Criticism

Rede Record is sometimes referred as a partial TV network due to its close relationship with a neopentecostal church. Edir Macedo, currently Record's sole proprietor, is also the leader and principal bishop of the Universal Church of the Kingdom of God. Rede Record commonly provides daily broadcasting time to religious programs and some of their executive team also share specific roles within the church.

See also

References

  1. ↑ Record se torna vice-líder na TV aberta na Grande SP "Folha de S. Paulo" 01/03/2007
  2. ↑ CARMEN POMPEU, Vamos bater a Globo até 2009, diz vice-presidente da Record "Folha de S. Paulo" 16/03/2007
  3. ↑ , Cidade Biz
  4. ↑ "Press release re: Brazil network", Olympic Committee
  5. ↑ , Cidade Biz
  6. ↑ , On Screen Asia

External links

Wikimedia Commons has media related to Rede Record.