Rede Globo

Rede Globo
Type Broadcast television network
Country Brazil
First air date
 April 26, 1965
Founded April 26, 1965
by Roberto Marinho
Slogan

A gente se liga em você.
(We are together with you.)

Vem aí.
(It's coming.)
36%[1][2]
Headquarters Rio de Janeiro, RJ, Brazil
Owner Grupo Globo
Channel 12 (Curitiba)
Channel 18 (São Paulo)
Channel 29 (Rio de Janeiro)
Channel 33 (Belo Horizonte)
Channel 21 (Brasília)
Channel 33 (Fortaleza)
Channel 29 (Salvador)
Channel 36 (Recife)
Channel 34 (Porto Alegre)
Channel 05 (Globo-SP)
Channel 04 (Globo-RJ)
Channel 12 (Curitiba-PR)
Channel 12 (Globo-MG)
Channel 10 (Globo-DF)
Channel 13 (Globo-NE)
Channel 12 (Globo-RS)
Channel 04 (Globo-RJ)
Channel 05 (Globo-SP)
Channel 10 (Globo-CE)
Channel 11 (Globo-BA)
Channel 12 (Globo-MG)
Channel 13 (Globo-RS)
Claro TV (Brazil)
 Channel 24 (21 affiliates)[3]
Channel 275
NET
 Channel 19
Channel 9800
Channel 1129
Channel 512 (United States)
Affiliates see List of Rede Globo affiliates
Official website
 redeglobo.com.br (official website)
globo.com (official portal)
g1.com.br (news portal)
globoesporte.com (sports portal)
Language Portuguese language

Rede Globo (Globo Network), or simply Globo, is a Brazilian television network, launched by media mogul Roberto Marinho on April 26, 1965. It is owned by media conglomerate Grupo Globo, being by far the largest of its holdings. Globo is the second-largest commercial TV network in annual revenue worldwide just behind the American ABC Television Network[4] and the largest producer of telenovelas.[5]

Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Projac (short for "Jacarepaguá project"), located in Jacarepaguá, Barra da Tijuca. It is composed of 122 owned and affiliate television stations throughout Brazil[6] plus its own international networks, Globo TV International and TV Globo Portugal. In 2007, Globo moved its analog operations to high-definition television production for digital broadcasting.[7]

Rede Globo is one of the largest media companies in the world, and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil. Through its network, the broadcaster covers 98.6% of the Brazilian territory, reaching 99.5% of the population. Recognized for its production quality, the company has already been presented with 12 international Emmys. The international operations of Globo include seven pay-per-view television channels and a production and distribution division that distributes Brazilian sports and entertainment content to more than 190 countries around the world.[8]

In Brazil, Globo TV presently reaches 99.5% of potential viewers, practically the entire Brazilian population, with 122 broadcasting stations that deliver programming to more than 183 million Brazilians. The network was responsible for the 20 most-watched TV programs of Brazilian television, including Avenida Brasil, a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.[9][10]

History

Early years

The first Rede Globo logo, created by Aloísio Magalhães.
The second logo used by Rede Globo, created by Borjalo.
The third logo used by Rede Globo, from 1969 to 1975.

In July 1957, Brazilian President Juscelino Kubitschek gave his approval to Radio Globo's request for opening a television channel.[11] On December 30, 1957, the National Council of Telecommunication (Portuguese: Conselho Nacional de Telecomunicações, or CONTEL) published a decree which granted a channel in Rio de Janeiro to TV Globo Ltda. Globo then started preparing the beginning of its television broadcasting operations.

Globo began broadcasting on April 26, 1965 in Rio de Janeiro on channel four.[12] On the same day, at about 10:45 a.m., Rubens Amaral formally introduced Rede Globo to viewers in Rio de Janeiro, and all over Guanabara State, with the song "Moon River" by Henry Mancini at the start of the children's show, Uni Duni Te.[13] By May of that same year, the live telecast of the Holy Mass, which later became its longest running and oldest program, was seen for the first time. The following year, Globo purchased another television station, São Paulo-based TV Paulista,[14] expanding its operations and beginning to dominate national television ratings. In January 1966, Globo broadcast its first major news coverage on flooding in Rio.[15]

Jornal da Globo, another trademark show for the network, was the successor to Ultranoticias (1966–67), the network's first news program that ran until 1969. It featured a broadcast time of 15 minutes and was hosted by Hilton Gomez and, later, Luis Jatoba.

In 1967, Globo began to build its national network with the affiliation of Porto Alegre-based TV Gaúcha (now RBS TV). TV Gaúcha would become Globo's affiliate in Florianopolis in the late 1970s, when it received its current name. It is one of Globo's oldest affiliates and has been active since 1962, three years before Globo was launched.[16] Uberlândia's TV Triângulo (now Rede Integração) and Goiânia's TV Anhanguera (now Rede Anhanguera) soon followed in 1967[17] and 1968. The now extinct TV Guajará, based in Belém, was launched in 1969, and was followed by TV Verdes Mares the following year.[18]

1968 was also the year in which Globo's branch station in Belo Horizonte, Rede Globo Minas, was launched, as well as the very first microwave broadcasts between Rio de Janeiro and São Paulo.

Jornal Nacional and the climb to the dominance of Brazilian television (1969–80)

JN, Jornal Hoje and the Plim-plim signal

The Brazilian journalist William Bonner interviewed the then candidate for president, Dilma Rousseff for the Jornal Nacional.

On September 1, 1969, the country and national television broadcasting changed with the premiere of Jornal Nacional (National Journal), the nation's first live newscast anchored by Cid Moreira and Hilton Gomez. Its theme music, "The Fuzz" by Frank DeVol, became one of the show's trademarks, together with the program logo and the "Boa Noite" ("Good evening") closing established by the hosts. Its success was followed by the launch of Jornal Hoje (Today's Journal) on April 21, 1971, the same day in which its Brasilia station (Rede Globo Brasília, Channel 10) was inaugurated.[19] The program was exclusively shown on the Rede Globo Rio de Janeiro (Channel 4) flagship station until 1974 when it became a nationwide midday newscast. It broadcast its first FIFA World Cup in 1970, the same year in which the Rede Excelsior network closed down, absorbed by Globo. The network's famous Plim-Plim interval sound also debuted that year.[20]

Television broadcasts to color and 10 years after the first color broadcast was launched by Rede Excelsior (and also the same year as the opening of its Recife station, Rede Globo Recife Channel 13, now Rede Globo Nordeste, on April 22) formally begun with the historic national simulcast of the 1972 Festa da Uva on February 19, 1972, together with other national and local channels. Meu Primeiro Baile, an episode of Caso Especial, a teletheater show, was the first color program on national television broadcast by the Globo network. Before the big launch of color broadcasts, it launched its famous Christmas and New Year holiday campaign, A Festa é Sua (Its Your Holidays), in November 1971.

The campaign's theme song, "Um Novo Tempo" (A New Time), is still used during its year-end station campaign plugs and identifications since then. It is also one of Brazil's great Christmas holiday songs. It was the same year on March 16 when the late-night edition of Jornal Nacional (called Jornal Nacional-Segunda Edição, National Journal Second Edition), hosted by Fabbio Perez and Ronan Soares, began broadcasting the entire day's headlines until 1982. Its 15-minute international version, Jornal Internacional (International Journal), anchored by Jorge Pontual and Sandra Passarinho, began airing in April 1972, lasting until 1975. It originally ran for 20 minutes during its first two years. It was replaced in 1975 by Amanha (Tomorrow), the network's local news roundup at late nights. Perez and Fabio Castilho hosted it until 1979.

1973 saw the birth of two new programs on the network, the documentary program Globo Repórter (formerly the Globo Shell Specials which ran from 1971 to 1973), hosted by Sergio Chapelin, and Fantástico (Fantástico: O Show Da Vida, It's Fantastic: The Show of Life from 1974–79), then the network's weekly variety program from 1974 to 1993 when it became the network's weekly newsmagazine broadcast on Sundays, recognizable through its famous theme music and from 1973 to 1995, its ballet dancers. Cid Moreira anchored it until 1988, joined by Chapelin during its early days (Moreira has been the program's special segment host since 1998). When the former's hosting duties expired in 1988, William Bonner (now one of Jornal Nacional's anchors), Valeria Monteiro, Mario Vasconcellos, who became the titular host, then program commentator Alexandre Garcia and Wagner Montes joined the program, joined by Chapelin and Jornal da Globo's Lelia Cordeiro, who served in the show for three years since 1985.

Leo Batista, the longest program anchor from 1973 to 2007, served as the show's sports segment host, while Chico Anysio served as both humorist and commentator until 1992. Esporte Espetacular (Spectacular Sports), the network's first sports newscast, broadcast until today on Sundays, debuted on March that year. It would last a decade, and was relaunched in 1987. On April 26 the next year (1974), in response to the events of the Carnation Revolution in Portugal, Globo became the first ever Brazilian television station to broadcast an international news coverage. There days later, on April 28, it broadcast in full color for the first time, with all its stations converting to full color broadcasts until 1977, and the entire network system was beginning to broadcast via satellite in 1982, five years after.

The next year, when Globo turned 10, it rebroadcast Selva de Pedra because of the cancellation of its newest drama, Roque Santeiro, by the federal government, only to air a decade later. Its Sessao da Tarde afternoon film banner was launched also in 1975, and its Caso Especial teletheater program was also shown from April to December the same year, on a weekly basis.

A new corporate image

1976 saw the beginning of the network's scheduling process (the Padrão Globo de Qualidade), which consists of two soap operas followed with newscasts, Globo Repórter and one to two more drama shows or cinema, comedy programming and others after. The process was led by Walter Clark and Jose Bonifacio de Olivera Sobrinho in 1960, when Rede Excelsior was launched (the process was inherited by Rede Globo upon Excelsior's closure in 1970). It rose the network to full audience leadership in the late 1970s, gaining more ratings and clinching the top spot in Brazilian television.

This was also the reason why Silvio Santos, one of the network's original variety show presenters since 1965, backed out of Globo, and moved his 11-year old program (Programa Silvio Santos, The Silvio Santos Program) to Rede Tupi, while putting up his own network, TVS (now SBT) in the process the next year, even bringing his own show there. By in the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, and ten years later was also broadcast on São Paulo's Rede Record until 1987, not just on Rede Tupi until 1980 and on TVS, now Sistema Brasileiro de Televisão, until today.

The Rede Globo logo used from 1976 until 1986.

Its humor and comedy program, Os Trapalhões, began the next year, continuing until 1995, together with the network's morning news program, Bom Dia São Paulo (Good Morning São Paulo), which four years later would have a national version. 1975 would also be the first time its present insignia was shown: it was created by Hans Donner, and was then a colored blue sphere with a TV-shaped box with another blue ball inside. Donner also created the network's first presentation package with the new corporate logo for the first time with the help of New York-based Dolphin Productions. That year also marked the premiere of Sítio do Picapau Amarelo (Yellow Woodpecker Ranch), one of the network's famous children's series. Its first version ran until 1986, its second version was aired from 2001 to 2007 (both were live-action ones) and from April 2007, it has an animated version as well but the 2000 logo version of Globo that they used turned out to be their last and the current logo from March 2008 is in use with various animated idents.

The network's second successful FIFA World Cup telecast after its first (FIFA World Cup 1978) happened the following year (1978), followed by the premiere telecast of Globo Esporte (Globo Sports), the network's daily sports newscast, still airing before Jornal Hoje, then anchored by Luciano do Valle. Also that year, Caso Especial ended its first phrase of broadcasts (it would continue until 1995, under various names), and was replaced by another teletheater program, Aplauso (Applause).

The decade was closed with the premiere of the Domingo Maior (Best Sunday) film block, one of the new programs Globo made for Sundays, the Cinema Especial holiday film specials, and the revival of Jornal da Globo in 1979 after a ten-year absence (it lasted until 1981), plus the Jornal das Sete (News at Seven) local newscasts of 1979-83, precursor to the network's local news programs of today. Jornal da Globo then was anchored by Sergio Chapelin and was aired after JN Second Edition, and now had a running time of 30 minutes. Domingo Global, the musical program showcasting both Brazilian and international music, also made its debut.

At the top: Globo in a changing era of Brazilian television (1980–90)

As Rede Globo marked its 15th years of broadcasts in 1980–81, it had two major events in its sleeve. Since 1980 was the year that Rede Tupi shut down all of its operations, it surprised many former Tupi viewers and supporters with its anniversary programs. Two of them was the Festival 15 Anos (15th Years Festival) which showcased the best drama programs of the last 15 years, and the Os Trapalhões marathon, which gave itself to charitable activities for 8 long hours. It proved to many Brazilians how the network was proving well as the now audience leader in Brazilian television. Aside from it, its Vale a Pena Ver de Novo (It's Worth Watching Once Again) afternoon drama block debuted on May 5 that year. Globo Rural, its rural newscast also debuted in the same year, with Carlos Nascimento as its first presenter. By then, it was broadcast weekly, on Sundays. Another debut program was the woman-oriented TV Mulher aimed at women's issues.

More Surprises and Shows

1981 would see the debut of the top-rating comedy program Viva O Gordo with Jô Soares at the helm, one of the network's many mainstay comedies of the decade.

Aside from its 1982 FIFA World Cup coverage in 1982, the network premiered the children's show Balão Mágico (Magic Balloon), which ran from 1982 to 1986. It was anchored by the children's musical group Turma do Balão Mágico, whose music struck a chord with its viewers.

1982 also saw the Jornal da Globo relaunch in August, after two successive editions. The presenters then were Renato Machado, Belisa Ribeiro and Luciana Villas Boas, with Carlos Monforte as program commentator.

1983 saw the birth of another network hit: Vídeo Show, successfully airing till today. Its first program host was Tássia Camargo. The network's daily electronic magazine show (formerly a weekly program from 1983–94), it gives an inside look of the network's programs and includes bloopers, interviews and even a look into Globo's historical moments. Bonner, Chico Pinheiro and Malu Mader were some of the program's early co-hosts. It also had its SOS Nordeste (SOS Northeast) campaign which debuted that year led by Renato Aragão of Os Trapalhões, lasting until 1986. Yet another success was the top-rating drama Guerra Dos Sexos in the evening slots.

Also debuting that year were the Praça TV local newscasts (the name of the program were different depending on the state or locality it was transmitted to : RJ TV, SP TV, MG TV, ES TV, DF TV, BA TV, Paraná TV, ...), aired twice a day and the national version of the network's São Paulo morning newscast, Bom Dia Brasil (Good Morning Brazil), with Carlos Monforte as its first anchor, by then based in Globo's Brasília studios until 1996. By then it had two editions, only broadcast in full then in Globo's Recife, Brasilia and Belo Horizonte stations because São Paulo (1977–) and Rio de Janeiro (1983–84 and 1989–) had their own local editions (Bom Dia Praca) of the newscast.

In 1984, it not only premiered its Supercine film slot (which is aired on Saturdays), it extended Praça TV to late night as a result of the Jornal da Globo relaunch of 1982. Lasting until 1990, the 10-minute Praça TV Terceira Edição (Praça TV Third Edition) gave its affiliated stations the chance to recap the day's local news in their own networks after Jornal da Globo was aired. By then, Eliakim Araujo and Liliana Rodriguez (later replaced by Leilane Neubarth in 1984) had become its presenters, and even had Jô Soares as humorist until he moved to SBT in 1988. Also premiering was Praça TV Sunday Editions, lasting until June 1987, which highlighted the news stories of the day and served as Fantastico's preview show in the midday and early evening editions.

It was also the year of the Diretas Já (Direct Elections (for president) Now) campaign in some Brazilian cities from March 1983 to April 1984, in which Jornal Nacional had a mistake in carrying news about the campaign's progress.

1985–89: Globo at 20, Countdown to 25

For Globo, 1985 was its 20th anniversary year, full of new programming and more surprises. That year was one of the best years ever for the channel, for various reasons. One of them was the Festival 20 Anos (20 Years Festival) showcase of previous soap operas aired on the network. Other surprises include the record breaking final episode of Roque Santeiro, then its rating-topping series, which in March, after a 10-year absence was finally shown on Rede Globo newer than its planned previous edition, and the debut of Corujão, its programming-ending block of films for all Brazilians, especially the older citizens, now rejoiced by the end of the country's military rule of 21 years. Since it's the last program before sign-off except for some days of the week, films rated for adults are shown here, followed by the network's sign-off plug, showing the next day's programming. SOS Nordeste Urgente ended its run that year, and the network formally announced its replacement, the Criança Esperança (Children's Hope) charity telethon, to be aired the next year.

1986 was the key year when Xuxa Meneghel's own show, Xou da Xuxa (Xuxa's Show) debuted on Rede Globo. Xuxa, who left the similarly formatted program Clube da Criança from Rede Manchete joined the network and thus, her show replaced the successful Balão Mágico as a result. It was a hit among children in all the country, airing all week (from Mondays to Saturdays) for seven years until 1992. That year was also the 20th anniversary of Os Trapalhões, which lasted until 1987. The network's other big program was its coverage of the 1986 FIFA World Cup, plus the first telecast of the Criança Esperança children's charity show, which Renato Aragão (of Os Trapalhões) hosted. The logo was renovated several times in the years that followed. 1987 saw yet more improved programming debut in all areas.

In 1988, Vale Tudo, one of Brazilian television's best dramas, premiered on Rede Globo, followed by its Tela Quente (Hot Screen) weekly film block, aired on Mondays.

On March 26, 1989, the network's own Sunday variety program, Domingão do Faustão (Faustão's Big-Sunday) was launched as the network started to take over the Sunday afternoon TV ratings, then led by SBT's Programa Silvio Santos. Still airing on Sunday afternoons and evenings before Fantástico. Another newcomer was the Temperatura Máxima (Maximum Temperature) film block, airing on Sundays since 1990 (originally it was aired on Wednesdays). Within the year, so many series and programs premiered on the network and were aired until 1990, but the news programs got a makeover and change of presenters, especially the main newscasts and Praça TV in the local level.

Even Jornal Nacional and Jornal da Globo got makeovers and hosting changes, the former got its present version of The Fuzz plus a new studio coupled with the return of Sergio Chapelin to the program as co-presenter, its then anchors, leaving behind co-anchor Leilane Neubarth. All three presenters were replaced by William Bonner and Fátima Bernardes (the latter had already replaced Cordeiro when she moved to Jornal Hoje), becoming their first team-up in a Globo newscast since March that year, when Bernardes joined Fantástico along with Fausto Silva, becoming one of its co-hosts along with Bonner, Chapelin and others plus Chico Anysio, one of the original presenters. Bonner soon took over as Jornal Hoje principal anchor (replacing Cordeiro) and joined Jornal Nacional as one of the substitute presenters while Fatima stayed with Fantástico until the mid-1990s. They were to be married in 1993, several years after Eliakim and Leila's own wedding.

The year ended with hope that next year, the 40th year of Brazilian TV and Globo's 25th anniversary year, will be one of the best years that Globo has ever seen, as shown in their years-end campaign video commemorating its 25th year anniversary, in which most of the network's artists, program presenters and newscasters performed its 25th anniversary theme song.

1990: Globo at 25, scoring unbeatable at 100

1990 was the year when Globo turned 25 years old. But still it began to defend its lead on the national TV ratings. Some of its shows and programs debuted that same year, together with its anniversary presentation Festival 25 Anos (25 Years Festival) of replayed telecasts of all its best programs in the past 25 years were:

TV Pirata ended its run that year, because of the loss of the post JN program slot ratings to Rede Manchete's Pantanal drama series, then aired on weekdays from 9:30 to 10:30 in the evening,and was reinstated in 1991. It also broadcast the 1990 FIFA World Cup that same year, and also covered the 1990 congressional elections for the National Congress of Brazil.

1991–1994: The Countdown to 30 and Globosat Networks

1991 saw the birth of Globosat, Globo Organization's own cable service in which Rede Globo was a part of. By then, it had only 4 channels, compared with more than 30 channels today. Another big surprise also came that year in the form of O Dono do Mundo, another of its top record dramas, plus Vamp, its highly successful 7 P.M. soap, which would later become a Latin American hit. Plantão JN, Globo's own breaking news service was relaunched into Plantão da Globo that year, and Fausto Silva began hosting his own New Year program. Globo also became the official network for The Simpsons when it made its national premiere. Globo's 6:00 soap opera, Felicidade, marked yet another first for the network because it had a lady director, Denise Saraceni, for the first time in national television drama history.

By the next year, President Collor's impeachment trials and the 1992 Barcelona Olympics were all covered by Rede Globo's news and sports teams.

On December 31, 1992, Xuxa declared the end of her show's long run on television, one of the biggest successes it ever had. Globo replaced it with TV Colosso, the anthropomorphic puppet hosted show that continued the network's long successes with child-friendly programming. It ran until 1997. But she moved to host a Sunday´s brand new family-oriented program in 1993. Globo's drama programming for that year also were successful.

1994 would see Globo become the official network for the 1994 FIFA World Cup, and it carried to television viewers all over the nation the journey of the Brazilian national football team into its third championship ever. It would be also a great year for its drama and news departments. However the May 1 celebrations nationwide that year were marred by the sudden death that day of the nation's Formula 1 hero, Ayrton Senna, in the middle of the 1994 San Marino Grand Prix. As the official F1 broadcaster, it brought the sad news of his demise to the nation as well as covered the aftermath of it with special coverages and the huge national mourning for his sudden loss.

1995–1999: Into the 21st century and the 5th century of Brazil

1995 was the year Globo turned 30. The highlights of the year included the opening of the brand new Projac studios and the launch of a new youth oriented program: Malhação, plus its Festival 30 Anos (30 Years Festival) commemorative series. It was the year that Os Trapalhões ended a long successful run on the network, and the Plim Plim interval idents were updated by various cartoonists for the anniversary. Another hit among viewers were its advocacy campaign ads on various issues.

In 1996, Globo, after a year of losses, began to rise again as the nation's number one, aided by brand new programs and its coverage of the 1996 Summer Olympic Games in Atlanta, coupled with changes in the newsrooms. Globo was the first Brazilian network to have its own news channel, Globo News, which started in the same year. Now based in both São Paulo and Rio de Janeiro, the main headquarters, it not only broadcast replays of Globo's news programs, but had its own news programs and commentaries. The next year, the network was threathed with top rated programming from SBT and Record, but in 1998 the network recovered its top place thanks to its 1998 FIFA World Cup live coverage, even as its 9PM telenovela Torre de Babel faced controversy over its violent images that it had to be pulled off the air. Holiday programming was boosted by its New Year's Eve premiere of Show da Virada, Aloysio Legey's creation that is aimed to be Brazil's answer to various New Year television specials worldwide. That year was also the start of its ground breaking Brazil 500 project aimed at preparing the nation for its 500th anniversary of its discovery.

1999 would prove to be another trendsetting year for the network with the launch of various new programs in drama.

Globo has since expanded to become the largest TV Network in Brazil, with over $2 billion in revenue in 1992.[21] It is famous for the telenovelas (soap operas) which, together with the news and football, dominate prime time viewing in Brazil. These are exported to several countries, to both Portuguese-speaking countries and elsewhere, where they are dubbed into local languages, rose to popularity, and make profits to the broadcasting stations.

It also began its very own international broadcasting service, Rede Globo International (Rede Globo Internacional, now Globo TV International), in 1999. It now reaches more countries worldwide, especially the Portuguese-speaking nations outside Brazil, including Portugal itself where the network has its own overseas station.

2000: Globo at the beginning of the New Millennium and the golden year of Brazilian Television

2000, the 35th anniversary of Globo, the 50th of Brazilian Television and the 500th for Brazil, was highlighted by its TV Ano 50 series honoring the first five decades of Brazilian Television, and the Brazil 500 festival concert, the launch of three brand new variety shows (the Saturday afternoon hit Caldeirão do Huck, the late weeknight Programa do Jô with Jo Soares and Altas Horas with Serginho Groisman aired on Sunday midnights), new dramas, and its 2000 Summer Olympics coverage, and was capped off by the Titanic two-part premiere in December as part of Cinema Especial (for the first time in Brazilian TV), another ratings record breaker. Globo also became a pioneer in reality-based programming with the premiere of the successful No Limite (No Limits) program that year.

2001–2003: The success of "O Clone", coverage of the World Cup and the death of Roberto Marinho

2001 started well for Globo, despite a fire at the Xuxa Park set in January that caused the show to end its run.[22] One after another the network did a great job in the drama and comedy programming for the year despite low audience ratings in several programs plus two very successful dramas that were national hits, and the second version of its acclaimed Sítio do Pica-Pau Amarelo children's program debuted to great expectations to viewers. In the news departments the network covered the events of September 11 to viewers all over the nation, and continued giving important coverage of its aftermath.

On October 1, 2001 O Clone debuted, which was a great success on ratings and received good critical reception.[23] It was written by Glória Perez and featured a large cast of stars. The telenovela was exported to 91 countries and has also become an international success.[24]

Globo aired the 2002 World Cup as national broadcaster and came out with one of the highest ratings in coverage. Among others the network also had aired the exclusive October 12 concert of Sandy & Junior, another great ratings winner for viewers nationwide.

2003 was marked by a number of great programs in various genres broadcast on the channel. However, on August 6, 2003 the owner and president of Globo, Roberto Marinho, died aged 98 at a hospital in Rio de Janeiro, and the nation, including Globo viewers, was plunged into deep mourning. As the three Marinho children assumed the leadership for the network, the national mourning was covered nationwide not just by Globo but by other networks. A special tribute show to Leandro was also broadcast that very year, as well as the hit 8pm soap Celebridade starting that October, which ended up being a no.1 national hit series.

2004–present: Continued dominance, decline of telenovelas, and Globo vs. Record

For Globo, 2004 was the beginning of the long decline of viewership support for its legenedary telenovelas, but the year was one of the strongest for television drama as telenovelas Da Cor do Pecado and Senhora do Destino made high ratings one after the other.[25][26] The year also saw its 2004 Athens Olympics Coverage[27] as well and debuted Brazil TV in the afternoon bringing national news stories for satellite viewers.

The Rede Globo logo used from 2005 until 2008

2005 was the year that changed the network's viewers as it marked its first 40 years with mixed feelings (due to Rede Record's improving situation several network talents and newscasters left for the network that year).[28] But the year ended in a high note for the network: Alma Gêmea[29] and Belíssima[30] scored high audience ratings in drama, and the network transmitted to viewers nationwide the robbery at the Central Band of Fortaleza via TV Verdes Mares, one of the great news stories covered by the news department.

2006 started out with the record-breaking live coverage of U2's successful February 20 and 21 São Paulo concerts, another triumph in the audience ratings. Despite several scandals that rocked the network it did a great job covering the 2006 FIFA World Cup and the Presidential elections of that year. It was also a good year for its various programs.

By 2007, Globo began its digital television broadcasts, and several hit programs were aired, including hit 9PM drama Paraíso Tropical. The network also became the official home for the broadcasts of the 2007 Pan-American Games held in Rio de Janeiro.

Globo revisted its logo yet again in 2008, and started using its iconic logo for its O&O stations nationwide. It's Rede Fuso program for states away from the Brasilia timezone was also launched, affecting programming in these areas.

2009 saw Globo witnessing the victory of Caminho das Índias in the national ratings in the 9 pm slot, which earned it an International Emmy Awards nomination and subsequent win, alongside the high rating 6 pm soap Paraíso, a reboot of the 1982 original, the first 6 pm drama since 2007 to post high audience ratings. The death of Michael Jackson that June was honored with a special Globo Reporter on this on June 26, the day after his death, and made an historic effort to broadcast the golden jubilee concert of Roberto Carlos in HD on July 11. That August, Jornal Nacional celebrated its 40th year anniversary.

The IBOPE ratings of São Paulo metropolitan area shows that Globo telenovelas has lost, between 2004 and 2008, 26,2% of viewership, although Globo is still the leader network. Its previous 9 p.m. telenovela, Viver a Vida, had an average rating of 37 points,[31] an all-time low for Globo. But eventually overtaken by Passione (2010–2011) and Insesato Coração (2011), who obtained an average of 35 points.[32] Although these indices was presented improvement in two later telenovelas, Fina Estampa (2011–2012) and Avenida Brasil (2012), who recorded 39 points.[33] This was also because of the emergence of competing telenovelas of Rede Record. In 2005, a Globo telenovela's rating reached 38% but by 2010, another telenovela garnered just 25.4%. On the other hand, Record's telenovelas grew in popularity, as from 6.5% in 2005, the ratings more than doubled to 14% in 2010.

Globo was also hit hard in news: Jornal Nacional, Bom Dia Brasil, and Fantástico lost 27%, 20%, and 29% of their audience, respectively. This was largely because of cases of bias news, Globo shifting its focus of journalism to the Southeast of Brazil, and the three Rede Record news programs (namely, Jornal Da Record, Fala Brasil, and Domingo Espetacular) which were posing as serious competition to the aforementioned Globo news programs. In addition, Fala Brasil, as of 2010, has overtaken Bom Dia Brasil, while Domingo Espetacular has overtaken Fantástico in Goiânia, Belém, and Fortaleza.

Telenovelas in the 1980s easily reached over 50 present, Vale Tudo and O Salvador da Pátria being notable examples.

As Globo marked in 2010 its first 45 years, viewers in the Rio de Janeiro area that January and November watched Globo's coverages of the Rio de Janeiro floods and the April attacks by drug gangs, plus the historic arrest that November of two suspects in the Tim Lopes case from 2002. Despite the rising tide of support for Record programs, part of the big triumphs in this anniversary year was the Ti Ti Ti remake, which was one of the year's top rating dramas (also the first HD soap to be produced and made in this format on the 7 pm slot), the first 6 pm drama made in HD, Araguaia, and its JN no Ar project on Jornal Nacional, aiming to viewers nationwide with the newscasts visiting various Brazilian cities.

2011, the year Globo launched its present slogan, saw the historic O Clone rebroadcast on Vale a Pena Ver de Novo, the longest in the historic of that block and a ratings winner in its timeslot. Insensato Coração, the first ever drama to be officially declared a 9 pm Drama (Novela das Nove) after years of titling them as 8 pm soaps, aired with great successes for 8 months that year. Alongside it was the first Globo news program in HD, Bem Estar, which debuted that February. April saw the record breaking Cordel Encantado debut episode, resulted in it being one of its highest rating 6 pm dramas to date and a hit among viewers nationwide. Xuxa celebrated her silver jubilee on the network with a special TV Xuxa episode that July 2—the same day Glee hit Brazilian TV screens.

Logo and identity

The Rede Globo logo used since 2014.

Globo's original logo was a stylized star, with shapes evoking the number 4—in reference to the channel number of its original station. In 1966, it was replaced by a circle with a mesh design; in 1969, after becoming a full network, the mesh circle was accompanied by seven interlocking circles in a horizontal row, representing Globo's seven original affiliates.

Globo's current logo, consisting of a circle representing the Earth, a square-shaped cutout representing a television screen, and a second circle within the "screen", has been used in various forms since 1975, and was created by Austrian designer Hans Donner.[34] The original version, colored in blue and white, was replaced by a shaded metallic version in 1980, before adopting its current iteration in 1986—a metallic, three-dimensional sphere, with the screen filled by a rainbow-colored gradient. Globo's logo has remained relatively unchanged since the introduction of the rainbow globe design—although the aesthetic elements of the logo, such as its shading and texture, have been occasionally updated. In 2008, the logo was updated with a relatively simpler metallic look, and the shape of the logo's "screen" was made more rectangular to reflect the growing adoption of widescreen, digital television.

On April 26, 2013, Rede Globo announced that it would unveil a new version of its logo in honor of the network's 48th anniversary.[35][36][37] However, for unknown reasons, this did not occur. In October 2013, a video leaked which featured a visual timeline of Globo's branding and revealed the new logo, which drops the highly stylized metallic look used by previous iterations with in favour of a simpler gloss design. The logo was officially unveiled on April 2, 2014, and began to be used on-air on April 6, 2014. Network staff stated that the refreshed logo was intended to make it more "alive" and diverse, particularly as a multi-platform brand. Along with the new logo, Globo's branding and imagery also began to take on a similarly streamlined look, and the network began to increasingly use solid and two-dimensional variants of the logo in promotional materials.[38][39]

Availability

Globo is simulcast in analogue and digital television, in standard definition and 1080i high definition. On December 2, 2007, test simulcasts for 1080i begin in the São Paulo market; Rio de Janeiro, Brasília and Belo Horizonte followed on February, 2008, with other capitals following on the next months.[7] Prior to this, the Rede Globo provided 480i standard definition service.[40][41]

Globo is broadcast in metropolitan areas through a number of owned-and-operated stations including Globo-RJ (Rio de Janeiro), Globo-SP (São Paulo), Globo-DF (Brasília), Globo-MG (Belo Horizonte), Globo-NE (Recife). Rede Globo programming is also carried into other areas of regional Brazil by 147 locally-branded affiliate television networks owned by third-party companies. The Rede Globo covers 98,53% of the territory of Brazil.[34]

International distribution

Launched in 1999 and now with more than 620,000 subscribers[42] as of 2012, Globo TV International (TV Globo Internacional) operates satellite television channels around the world, including in the Americas, Europe, the Middle East, Africa, and Japan, bringing a mix of entertainment, news and sports programming sourced from Globo TV, GNT, Globo News, Canal Viva, Canal Futura and SporTV to Brazilian and other Portuguese-speaking people (Lusophones). Two distinct international feeds originate live and directly to viewers around the world from the network's broadcast center located in Rio de Janeiro, the Globo TV Europe/Africa/Middle East feed and Globo TV Americas.[43] A third Globo TV Asian feed originates from Japan by IPC[44] and is based on material recorded earlier in the day from the Americas feed which is replayed on a tape delay schedule more suitable to the Far East Asia time zones. Other locally originated programs from Japan and other older recorded material no longer broadcast on the Americas/Oceania feed is also scheduled on the Globo TV Japan/Asia feed.

TV Globo Portugal is a subsidiary of Rede Globo based in Lisbon. It airs three channels for Portugal and the international versions of TV Globo for Europe and Africa. Globo Premium (originally named TV Globo Portugal) and PFC (Brazilian soccer) channels are available across platforms as premium channels. A similar basic cable and satellite Globo channel is currently available on NOS platforms on channel 10, as an exclusive due to a contractual agreement. TV Globo channels in Portugal differ from other Globo channels due to contractual agreements with SIC network in Portugal, which holds first run rights to some Globo TV programming such as telenovelas.

In the United States, Globo TV International is available nationwide in standard definition via satellite services (Dish Network, and DirecTV) (which also offer Globosat's Brazilian soccer channel Premiere Futebol Clube) and by Over-the-top IPTV provider Dishworld. In the U.S., various cable operators like Time Warner Cable in Manhattan, New York; Comcast in Miami, Boston, New Jersey; Bright House Networks in Orlando, Tampa; RCN in Boston and Atlantic Broadband in Atlanta also carry the channel on their systems as Switched video. In Canada, it is available through Rogers Cable and the NEXTV IPTV service, and in Mexico and other Latin American countries, it can be seen on SKY satellite.[45]

Globo TV International was broadcast in Australia and New Zealand via UBI World TV until June 2012 when UBI ceased operations.

Online

Globo.com is the Internet portal arm of the company and has large historical video library and provides part of current content recorded and live TV news and special shows such as Big Brother Brasil. It also broadcast the World Cup 2006 games live in 480i and 480p. The portal also provides large access to media conglomerate products such magazines, newspapers and live radio. The domain attracted at least 1.8 million visitors annually by 2008 according to a Compete.com study[46] and is ranked 105th most accessed site in the world according to Alexa[47]

Centers

Headquarters of Rede Globo in São Paulo.
Headquarters of Rede Globo in Rio de Janeiro.
Headquarters of Rede Globo in Brasilia.

The Television network is the centerpiece of enterprise. Globo has its main production complex in Rio de Janeiro. Opened in 1995, the "Projac" (officially named "Central Globo de Produção", or Globo Production Center), where most of their shows are produced, is one of largest TV production centers in the world and the biggest in Latin America, with numerous lots and urban areas as backdrops for soap operas.

In the late '90s, Globo moved part of its news division—encompassing both news desks, production staff and studios—to the city of São Paulo, Itaim Bibi district. This is where its satellite headquarters are located, inside the home city of Rede Record, its rival network since Globo's founding in 1965. Nevertheless, its main news shows, such as Jornal Nacional and Fantástico, as well as its own news channel Globo News, remain broadcast from the main headquarters in Rio de Janeiro. This is where Globo's news headquarters, the Globo Journalism Center (now the Globo News and Sports Broadcasting Center) is located.

Rede Globo is part of the Organizações Globo group of companies, a major Brazilian media conglomerate. Its associated companies are: Globo Filmes (motion picture company), Globo International Network (international broadcasting), Globo Marcas (branding and advertising), Globo Video (internet video) and the network's owned and operated stations: Globo Minas (television station at Belo Horizonte), Globo Brasília (television station at Brasília), Globo Nordeste (television station at Recife), Globo Rio de Janeiro (television station at Rio de Janeiro) and Globo São Paulo (television station at São Paulo).

Slogans through the years

Corporate slogans

New Year slogans

See also

References

  1. ↑ Globo rebate dados sobre perda de "share" desde 93; leia íntegra
  2. ↑ Em duas décadas, Globo perdeu 35% das TVs ligadas
  3. ↑ Claro HDTV - Nova Grade de Canais, ClaroTV.
  4. ↑ "Rede Globo se torna a 2ª maior emissora do mundo" (in Portuguese). O Fuxico. Retrieved 22 May 2012.
  5. ↑ "BRAZIL - The Museum of Broadcast Corporations". Retrieved May 30, 2011.
  6. ↑ (Portuguese) About Rede Globo in the study Media owners.
  7. ↑ 7.0 7.1 "Cronograma". SBTVD (Sistema Brasileiro de Televisão Digital Terrestre). 2006-10-10. Retrieved 2007-11-19.
  8. ↑ "Globo and Telefe announce agreement". International Globo. 30 June 2014.
  9. ↑ "TV Globo CEO Roberto Irineu Marinho to Receive International Emmy Directorate Award". Hollywood Reporter. 30 June 2014.
  10. ↑ ""Avenida Brasil", licenciada para 130 países, é a mais exportada da Globo". Hollywood Reporter. August 7, 2014.
  11. ↑ "TND – Fundação da Rede Globo". Gluvox. April 26, 2009.
  12. ↑ Globo TV Channel Four on Rio de Janeiro
  13. ↑ Televisão: Tudo sobre TV - Rede Globo
  14. ↑ Microfone: Rede Globo
  15. ↑ Memória Globo. "Enchente no Rio de Janeiro - 1966" (in Portuguese).
  16. ↑ globo.com (15 December 2011). "História da RBS TV" (in Portuguese).
  17. ↑ globo.com (November 13, 2011). "TV Integração - Linha do tempo" (in Portuguese).
  18. ↑ globo.com (January 2013). "Imagens relembram história da TV Verdes Mares" (in Portuguese).
  19. ↑ TV Globo Brasília complete 40 anos com muita história para contar
  20. ↑ BrandingOnline - Conheça a História do Plim Plim da Rede Globo (in Portuguese)
  21. ↑ Sousa, Helena (July 1998). "The re-export of the US commercial television model time-life/Globo/SIC: replicating business strategies?" (PDF). Minho University. pp. 1–15. Retrieved 2007-11-17.
  22. ↑ Os minutos mais decisivos da vida de Xuxa
  23. ↑ Memória Globo - O Clone (The Clon)
  24. ↑ O sucesso das novelas da Globo pelo mundo
  25. ↑ “Senhora do Destino” é a novela de maior audiência da última década; confira o ranking
  26. ↑ As melhores e as piores audiências das novelas das 19h
  27. ↑ Memória Globo - ESPORTES > EVENTOS & TRANSMISSÕES > OLIMPÍADA DE ATENAS - 2004
  28. ↑ Guerra entre Globo e Record completa seis anos
  29. ↑ Alma Gêmea recupera audiência das 18h para Globo
  30. ↑ Ibope de novelas desaba na Globo; veja a queda
  31. ↑ "Viver a Vida". Direção Geral de Comercialização. Retrieved April 24, 2011.
  32. ↑ Passione termina com pior ibope da Globo no horário
  33. ↑ Com maior audiência da TV no ano, final de ‘Avenida Brasil’ para a cidade
  34. ↑ 34.0 34.1 "Rede Globo Institutional" (in Portuguese). Organizações Globo. Retrieved 2007-11-19.
  35. ↑ "Com projeto de Hans Donner, Globo ganhará nova identidade visual" (in Portuguese). Folha de São Paulo. Retrieved 2013-04-25.
  36. ↑ Blue Bus - Aos 48, Globo ganhará nova identidade visual dia 26 – por Hans Donner
  37. ↑ Globo completa 48 anos hoje
  38. ↑ André Luiz Sens. "Suposta nova marca da Rede Globo" (in Portuguese). Televisual Blog. Retrieved 2013-10-20.
  39. ↑ "vem_aí: Globo apresenta sua nova marca; confira evolução desde 1965" (in Portuguese). Globo.com. Retrieved 2014-04-04.
  40. ↑ Zimmermann, Patrícia (2006-06-29). "Rede Globo diz que vai investir em alta definição, e não em multiprogramação" (in Portuguese). Folha Online. p. 1. Retrieved 2007-11-19.
  41. ↑ "Conheça os planos das emissoras para a TV digital" (in Portuguese). G1. 2007-11-13. p. 1. Retrieved 2007-11-19.
  42. ↑ http://www.globecast.com/brazilian-broadcaster-globo-joins-globecast-ott-platform-myglobetv-849enp.html
  43. ↑ http://broadcastengineering.com/infrastructure/tv-globo-places-media-0902
  44. ↑ http://www.ipcdigital.com/
  45. ↑ Assine Globo Internacional. TV Globo Internacional.
  46. ↑ Globo attracts almost 2 m visitors online yearly
  47. ↑ globo.com - Traffic Details from Alexa

External links