Red 5 Studios

Red 5 Studios
Subsidiary of The9
Industry Computer and video game industry
Founded 2005
Headquarters Irvine, California, United States
Key people
 Scott Youngblood
Number of employees
 150
Website http://www.red5studios.com/

Red 5 Studios is a computer game company that was known for its prior high ratio of former employees of Blizzard Entertainment. The founders previously worked on World of Warcraft.[1] Mark Kern was Team Lead, William Petras was Art Director, and Taewon Yun was part of the company's Korean operation which oversaw the launch of World of Warcraft in Asia. The company will be focusing on creating Massively Multiplayer Online Entertainment. They are currently developing Firefall.

In March 2010 it was revealed that Chinese company The9 has acquired a majority stake in Red 5.[2]

Recruiting

In early 2007, Red 5 Studios launched a campaign to increase the size of the organization by recruiting the top game developers in the industry. Citing a lack of success using conventional recruiting methods, Red 5 turned to San Francisco-based Pool and Orange County-based Airbag Industries, to help them send a personalized recruiting pitch to each of the 100 prospective hires.

In early February, the project was completed, and each of the "dream hires" was delivered a package containing 5 nested art boxes, with an iPod Shuffle containing a personalized message in the center. As of June 2007, three of the candidates had joined Red 5, and a fourth was being interviewed.[3]

Recent history

On April 23, 2009, Red 5 Studios announced the closing of their Shanghai office.[4]

In January 2010 Red 5 laid off about 30 people.[5]

In March 2010 an announcement revealed that Chinese company The9 acquired majority shares in Red 5.[2]

On September 8, 2010, Red 5 Studios revealed Firefall at PAX Prime in Seattle, Washington.

In July 2011, Red 5 announced a collaboration with Orson Scott Card, author of the science fiction novel Ender's Game, as writer of the Firefall story as well as the creation of a manga novel co-written by his daughter Emily Janice Card and drawn by Joe Ng.[6]

On September 30, 2011 it was announced that Red 5 Singapore, a wholly owned subsidiary of The9, would substitute Webzen for publishing in all of the countries worldwide other than the United States, Canada and European countries.[7]

On October 21, 2011 Chinese company The9 established Red 5 Singapore to handle game operations in Asia.[8]

In August, 2011 after PAX Prime, Red 5 began closed beta testing on Firefall.

Red 5 Studios also pulled support from 2012 E3 in protest of the ESA's support of SOPA and PIPA. Mark Kern instead created League for Gamers with the fifty thousand dollars intended to be spent on E3.[9]

Red 5 Studios has also currently hired two cosplayers to play the part of two Firefall storyline characters, Typhon and Mourningstar, and both were shown off during SXSW 2012.

Red 5 announced it is to open a new 30-man office in Cork, Ireland, initially dedicated to European support and localization for the upcoming free-to-play shooter Firefall.[10]

On December 20, 2013, Red 5 Board of Directors voted out Mark Kern of CEO position, Kern was the last of Red 5′s four founders with the company, all of whom formerly worked at Blizzard Entertainment [11]

References

  1. ↑ Interview with Mark Kern (Red 5 Studios), Game Tycoon
  2. ↑ 2.0 2.1 The9 Limited Announces Acquisition of Majority Interest in Red 5 Studios, Red 5 Studios
  3. ↑ Covel, Simona, "Start-Up Lures Talent with Creative Pitch", Wall Street Journal, June 4, 2007. accessed September 20, 2007
  4. ↑ http://www.red5studios.com/en/news/2009/04/23/red-5-to-focus-growth-in-us-office/ The Tribe Grows
  5. ↑ http://www.gamasutra.com/view/news/26960/Source_Red_5_Studios_Lays_Off_Workers.php Source: Red 5 Studios Lays Off Workers
  6. ↑ "Orson Scott Card and Red 5 Team Up to Pen the Story of Firefall". July 1, 2011.
  7. ↑ . The9 substitutes Webzen for Asian Publishing
  8. ↑ , Red 5 Singapore
  9. ↑ Scimeca, Dennis (January 18, 2012). "Why one game developer is skipping E3 to start an anti-SOPA crusade". Ars Technica.
  10. ↑ Martin, Matt (May 30, 2012). "Irish Government helps attract Red 5's new European office". http://www.gamesindustry.biz.
  11. ↑ Hornshaw, Phil (December 20, 2013). "BREAKING: Red 5 Board Votes Out Co-Founder Mark Kern As CEO". http://www.gamefront.com.

External links