Rebecca & Drew Manufacturing

Rebecca & Drew Manufacturing is a women’s clothing company known for its patented TrioFit sizing system which uses a women’s bra size, height, and body shape to create a nearly custom fit.[1] The sizes range from a 32A-38DD bra size and were originally available in regular and long lengths.[2] Shirts and dresses also feature placement of double buttons on the placket to prevent shirt pulling in the bust area. The product currently focuses mainly on shirts.

Rebecca & Drew Manufacturing was co-founded in 2004 by Rebecca Matchett and Drew Paluba. The first retail store opened in Manhattan’s Meat Packing District in 2005

[3] and in September 2008 a second boutique location was opened in Houston, TX. The company expanded into e-commerce in 2006. Rebecca & Drew clothing was also sold by luxury retailers, including Neiman Marcus and Saks Fifth Avenue, until the company decided to focus mainly on retail and online sales. February 5, 2008 company was granted a patent for the TrioFit Technology utilized in sizing its garments. The patent “relates to an outer garment...such as a shirt or a shirt-dress, that has optimally adjusted measurements, and includes at least one measurement that changes based on physical characteristics of a wearer, such as bra measurement and height...a different bra cup size and/or height may be defined by adjusting fewer than all measurements, based, for example, on an algorithm.”[4] In 2009 Rebecca & Drew Manufacturing won the award ‘Best Women’s Office Wear’ in New York Magazine[5]

In 2013 Rebecca & Drew was re-branded as InStyle Essentials.[6][7][8]

References

  1. ↑ Ruiz, Nivola. "Bespoke for Every Budget - Rebecca and Drew Manufacturing (3/14/2008)". Forbes.com LLC. Retrieved 10 January 2015.
  2. ↑ "TrioFit - Sizing Based on Bra Size and Height". Retrieved 10 January 2015.
  3. ↑ "Rebecca & Drew Manufacturing LLC". FindTheBest.com, Inc. Retrieved 10 January 2015.
  4. ↑ "Methods for optimally adjusting measurements of garments - US 7325317 B2". Google Patents. Retrieved 10 January 2015.
  5. ↑ "2009 Best of New York - Women's Office Wear". Retrieved 10 January 2015.
  6. ↑ "Project: Multi Channel / Re-brand". Jane Borock. Retrieved 10 January 2015.
  7. ↑ "Contact - Rebecca & Drew Manufacturing / TrioFit". Retrieved 10 January 2015.
  8. ↑ "Rebecca and Drew Manufacturing". Retrieved 10 January 2015.

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